7 Chapter

CRAFTING MESSAGES FOR ELECTRONIC MEDIA

Multiple Choice 1. Of the media listed below, which is generally not used for routine, internal communication? a. memo b. e-mail c. letter d. telephone call ANSWER: c; DIFFICULTY: moderate; PAGE: 180; TYPE: application 2. When it comes to writing messages in todays business environment, a. printed letters are obsolete. b. printed letters are still used often for external communication. c. e-mail has completely replaced printed memos for all internal communication. d. printed letters are used primarily for negative messages. ANSWER: b; DIFFICULTY: easy; PAGE: 180; TYPE: concept 3. E-mail can be used for external communication a. regularly--it is now a primary medium for most companies. b. only for formal documents that you need to keep a record of. c. in response to letters your customers have sent. d. all of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 180; TYPE: concept 4. Compared to e-mail, instant messaging a. is slower and more complicated to use. b. has not caught on in the business community. c. is much faster, but more costly as well. d. offers greater speed and is less susceptible to privacy problems. ANSWER: d; DIFFICULTY: moderate; PAGE: 180; TYPE: application 103 5. Which of the following are benefits of instant messaging? a. It allows a rapid response to urgent messages. b. It is less susceptible to security and privacy problems. c. It costs less than phone calls or e-mail. d. All of the above are benefits. ANSWER: d; DIFFICULTY: difficult; PAGE: 180; TYPE: concept 6. Many businesses are now using podcasts to replace or supplement a. letters. b. memos. c. conference calls. d. none of the above. ANSWER: c; DIFFICULTY: easy; PAGE: 181; TYPE: concept 7. When you want your message to stand out amidst the flood of e-mail your audience receives, you should a. consider sending a printed message. b. flag your e-mail messages as ,,high priority or ,,urgent. c. send multiple copies of the same e-mail message. d. do none of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 181 TYPE: concept 8. The most formal type of written communication is: a. instant messaging b. e-mail c. blogging d. letters ANSWER: d; DIFFICULTY: easy; PAGE: 181; TYPE: concept 9. Using e-mail in the workplace a. requires no more formality than using it for personal correspondence. b. is frowned upon by most executives. c. has dramatically different demands than using it for personal messages. d. is a good idea only in technological fields. ANSWER: c; DIFFICULTY: moderate; PAGE: 181-82; TYPE: concept 104 10. To minimize the potential problems associated with e-mail, many companies have a. abandoned the use of e-mail altogether. b. adopted formal e-mail policies governing appropriate usage. c. stopped monitoring the messages employees send and receive. d. limited the number of messages each employee can send. ANSWER: b; DIFFICULTY: easy; PAGE: 182; TYPE: concept 11. Roughly ___ percent of U.S. employers have terminated employees for misuse of company e-mail systems. a. 1 b. 10 c. 25 d. 80 ANSWER: c; DIFFICULTY: moderate; PAGE: 182; TYPE: application 12. E-mail hygiene refers to a. the absence of slang and informal language in e-mail messages. b. a nationwide movement to do away with information overload. c. all the efforts companies make to keep e-mail clean and safe. d. none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 13. E-mails should include all of the following except: a. information about attachments b. inside address c. e-mail addresses of sender and receiver d. contact information ANSWER: b; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 14. When it comes to monitoring incoming and outgoing e-mail, a. most companies do not make the effort. b. only

about 10 percent of U.S. employers do it. c. most employers view it as an invasion of employee privacy. d. about 50 percent of U.S. employers regularly do so. ANSWER: d; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 105 15. When it comes to legal issues, a. e-mails mean nothing--only printed documents can be used in court. b. e-mail and other electronic documents have the same weight as printed ones. c. your e-mail messages are off limits--using them in court would violate your privacy. d. none of the above are correct. ANSWER: b; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 16. According to a recent study, workers exposed to a constant barrage of e-mail, IM, and phone calls a. increased their productivity by 20 percent. b. were 50 percent more likely than their peers to be promoted. c. experienced an average 10-point drop in their functioning IQ. d. experienced none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 183-84; TYPE: concept 17. One important element of basic e-mail etiquette is to a. be careful about using the "cc" function. b. use bullets and lists. c. include headings on all e-mails. d. capture your readers attention. ANSWER: a; DIFFICULTY: difficult; PAGE: 184; TYPE: concept 18. E-mail etiquette requires that writers be all of the following except a. sure every e-mail they send is absolutely necessary b. respectful of the chain of command c. careful to keep their emotions in check when composing messages d. careful to mark all e-mails as "urgent" to make sure they are read. ANSWER: d; DIFFICULTY: moderate; PAGE: 184-85; TYPE: concept 19. The subject line of an e-mail message a. is one of the most important parts. b. helps recipients decide whether or not to read the message. c. should do more than simply describe the general topic of the message. d. does all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 106 20. Which of the following is an example of an effective e-mail subject line? a. Website redesign is on schedule b. Status Report c. Employee Parking d. All of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 185; TYPE: application 21. E-mail a. should follow the convention of other business writing in formal situations. b. should never be longer than one screen. c. does not need to be proofread. d. involves all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 22. When exchanging multiple e-mails with someone on the same topic, a. use the same subject line to avoid confusion. b. write a descriptive kind of subject line. c. modify the subject line with each response. d. change the topic whenever the date changes but not before. ANSWER: c; DIFFICULTY: moderate; PAGE: 185; TYPE: application 23. To make e-mail more readable, you should do all of the following except: a. limit subject lines to describing the general topic of your message. b. make your message easy to follow. c. personalize your message. d. observe e-mail etiquette. ANSWER: a; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 24. Which of the following is an example of an effective subject line for an e-mail requesting information about the August inventory for bananas? a. Information needed b. Banana inventories c. Banana information needed d. Please send August banana inventory ANSWER: d; DIFFICULTY: moderate; PAGE: 185; TYPE: application 107 25. Drawbacks of IM include a. the challenge of logging messages for later review and archiving. b. the need for users to learn complicated software. c. the ability to use it only on expensive, highly specialized devices. d. none of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 186; TYPE: concept 26. Advantages of using IM rather than e-mail include a. its lower cost than phone calls and e-mail b. its availability on a wide range of devices c. its ability to mimic conversation more closely d. all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 187; TYPE: concept 27. "Spim" refers to a. unwanted e-mail from unknown sources. b. e-mail that contains computer viruses. c. the IM version of e-mail spam. d. none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 189; TYPE: application 28. If you do not have a constant

supply of new information to post on a business blog, a. your audience will appreciate not having to process information that changes constantly. b. re-post old material so your audience will not lose interest. c. online audiences are likely to ignore your material. d. none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 191; TYPE: concept 29. If you receive criticism based on a business blog, a. you should respond to it promptly and honestly. b. ignore it unless the critic is incorrect. c. post it, and follow with a blog entry to show your audience that it will not be tolerated. d. none of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 191; TYPE: concept 108 30. Many businesses now use blogs to a. keep project teams up to date. b. replace e-mail in many cases. c. inform employees about general business matters. d. do all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 192; TYPE: concept 31. "Viral marketing" is a. the unethical practice of marketing products through computer viruses. b. advertising products and services related to the health-care industry. c. spreading the word about your company and products in much the same way that biological viruses are spread from person to person. d. none of the above ANSWER: c; DIFFICULTY: moderate; PAGE: 192; TYPE: concept 32. When it comes to blogging for business, a. dont worry about proofreading--your audience doesnt expect it. b. you should apply the three-step writing process as you would for any other business message. c. dont spend a lot of time trying to define your audience: youre writing for everyone. d. all of the above are true. ANSWER: b; DIFFICULTY: moderate; PAGE: 193; TYPE: concept 33. Podcasts are a. great for entertainment, but not useful in business. b. helpful for training in business, but not much else. c. too technical to be practical for business use. d. none of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 195; TYPE: application 34. Compared to blogs, podcasts are a. much easier to edit. b. more difficult to edit. c. equally challenging when it comes to editing. d. used only by high-tech companies. ANSWER: b; DIFFICULTY: moderate; PAGE: 195; TYPE: concept 109 35. One of the greatest drawbacks to using podcasts in business is a. they require costly, specialized equipment youll need to purchase regardless of the production quality you want. b. the difficulty of finding people with good speaking voices. c. the challenge of scanning back and forth to find specific parts of the message. d. all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 195; TYPE: concept

True or False

36. _____ Printed letters are the still the most common medium for formal internal business communication. ANSWER: F; DIFFICULTY: easy; PAGE: 180; TYPE: concept 37. _____ Formal business letters are generally best for written, internal communication. ANSWER: F; DIFFICULTY: easy; PAGE: 180; TYPE: application 38. _____ E-mail should never be used for external communication. ANSWER: F; DIFFICULTY: moderate; PAGE: 180; TYPE: concept 39. _____ E-mail is now a primary communication medium for most companies. ANSWER: T; DIFFICULTY: moderate: PAGE: 180; TYPE: concept 40. ______ There are no important differences between instant messaging and text messaging. ANSWER: F; DIFFICULTY: moderate; PAGE: 180; TYPE: concept 41. _____ One advantage of blogging for business is that it makes it so easy to stand out from the crowd. ANSWER: F; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 42. _____ One limitation of podcasts is that they can be played only on Apple iPods. ANSWER: F; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 110 43. _____ Compared to blogs, podcasts require more work to create. ANSWER: T; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 44. _____ It is safe to

assume that the usual standards and expectations of business communication do not apply to e-mail. ANSWER: F; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 45. _____ Podcasts that contain video are known as vidcasts or vodcasts. ANSWER: T; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 46. _____ In a court of law, e-mail messages can have the same weight as more traditional printed documents. ANSWER: T; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 47. _____ Only about 10 percent of all employers monitor incoming and outgoing email. ANSWER: F; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 48. _____ It is illegal for your company to open and read e-mail you send and receive at work. ANSWER: F; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 49. _____ In e-mail, "cc" stands for "confidential copy." ANSWER: T; DIFFICULTY: moderate; PAGE: 184; TYPE: concept 50. _____ In e-mails it is a good idea to make frequent use of background colors and colored type to add visual appeal to the text. ANSWER: F; DIFFICULTY: moderate; PAGE: 184; TYPE: concept 51. _____ E-mail etiquette requires that you respect the chain of command. ANSWER: T; DIFFICULTY: easy; PAGE: 185; TYPE: concept 52. _____ If you and someone else are replying back and forth based on the same original e-mail, you should always use the exact same subject line with each new e-mail response. 111 ANSWER: F; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 53. _____ Leaving the subject line out on important e-mail messages will spark your audiences curiosity and increase desire their to read your e-mail. ANSWER: F; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 54. _____ An effective e-mail subject line is very short and describes only the general topic of the message. ANSWER: F; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 55. _____ Spelling, punctuation, and grammar do not matter in e-mail; getting your message out quickly should be your only concern. ANSWER: F; DIFFICULTY: easy; PAGE: 186; TYPE: concept 56. _____ If you write an emotionally charged e-mail message, let it sit for at least one day before sending it. ANSWER: T; DIFFICULTY: moderate; PAGE: 186; TYPE: concept 57. _____ Set the message priority to "High" for all the e-mails you send--it is the only way to make sure everyone will read them. ANSWER: F; DIFFICULTY: easy; PAGE: 186; TYPE: concept 58. _____ Instant messaging is a faster communication tool than e-mail. ANSWER: T; DIFFICULTY: moderate; PAGE: 187; TYPE: concept 59. _____ Compared to e-mail and phone calls, IM is less costly. ANSWER: T; DIFFICULTY: moderate; PAGE: 187; TYPE: concept 60. _____ "Spim" is the term used to describe the IM version of e-mail spam. ANSWER: T; DIFFICULTY: moderate; PAGE: 189; TYPE: concept 61. _____ Blogs are useful in business for communicating in the midst of a company crisis. ANSWER: T; DIFFICULTY: moderate; PAGE: 189; TYPE: concept 112 62. _____ One drawback of current blogging software is that it takes a great deal of time to post new material. ANSWER: F; DIFFICULTY: moderate; PAGE: 189; TYPE: concept 63. _____ Blogging is a great way to promote your companys products, but blatant product promotion should be reserved for other media. ANSWER: T; DIFFICULTY: moderate; PAGE: 191; TYPE: concept 64. _____ If you do not frequently have new information to post, a traditional website will be more effective than a blog for your business. ANSWER: T; DIFFICULTY: moderate; PAGE: 191; TYPE: concept 65. _____ To avoid mistakes, it is best to read a script when creating podcasts for business. ANSWER: F; DIFFICULTY: moderate; PAGE: 195; TYPE: concept 66. _____ To create the most basic podcasts, inexpensive equipment is all youll need. ANSWER: T; DIFFICULTY: moderate; PAGE: 196; TYPE: concept 67. _____ Although RSS is the most common format for publishing blogs and podcasts, it is complicated to use and requires special training. ANSWER: F;

DIFFICULTY: moderate; PAGE: 197; TYPE: concept 68. _____ Unlike other business presentations, podcasts require little planning and are most effective when delivered impromptu. ANSWER: F; DIFFICULTY: moderate; PAGE: 195; TYPE: concept 69. _____ One way to make your podcast more effective in business is to create a blog that contains similar content. ANSWER: T; DIFFICULTY: moderate; PAGE: 196; TYPE: concept 70. _____ Tagging the contents of your blog makes it easy for audiences to read everything youve written on a specific subject. ANSWER: T; DIFFICULTY: moderate; PAGE: 198; TYPE: concept 113

Fill-in-the-Blank

71. For many companies, e-mail has replaced the more traditional _____Memo__________ as the primary means of internal communication. ANSWER: memo; DIFFICULTY: easy; PAGE: 180; TYPE: concept 72. A video podcast is often called a ___vidcast/vodcast__ ANSWER: vidcast; vodcast; DIFFICULTY: moderate; PAGE: 181; TYPE: concept 73. A _______Podcast____ is the online equivalent of recorded audio or video broadcasts. ANSWER: podcast; DIFFICULTY: moderate: PAGE: 181; TYPE: concept 74. E-mail ______hygiene__ refers to all the efforts companies are making to keep e-mail clean and safe from spam blocking and virus protection to content filtering. ANSWER: hygiene; DIFFICULTY: moderate; PAGE: 182; TYPE: concept 75. The ______ subject line________ of an e-mail is important because it helps readers decide whether to read the message or delete it. ANSWER: subject line; DIFFICULTY: moderate; PAGE: 185; TYPE: concept 76. In an e-mail message, "cc" refers to ___courtesy copy________. ANSWER: courtesy copy; DIFFICULTY: moderate; PAGE: 186; TYPE: concept 77. An e-mail message that contains insensitive, insulting, or critical comments is called a(an) _____flame__________. ANSWER: flame; DIFFICULTY: moderate; PAGE: 186; TYPE: concept 78. One feature of instant messaging software is ___________presence_____ awareness, which enables users to see which people are at their desks and available to IM. ANSWER: presence; DIFFICULTY: moderate; PAGE: 187; TYPE: concept 79. Benefits of IM include its rapid response to urgent messages and its _____lower______ cost when compared to phone calls and e-mail. ANSWER: lower; DIFFICULTY: moderate; PAGE: 187; TYPE: concept 114 80. The IM version of e-mail spam is known as _______spim________. ANSWER: spim; DIFFICULTY: moderate; PAGE: 189; TYPE: concept 81. Another term for a video blog is _____vlog_______. ANSWER: vlog; DIFFICULTY: moderate; PAGE: 189; TYPE: concept 82. Blogs have also become a popular medium for ____customer or client______ support--enabling employees to answer questions and offer tips and advice. ANSWER: customer or client; DIFFICULTY: moderate: PAGE: 192; TYPE: concept 83. Viral _____marketing________ refers to spreading the word about your company and its products in much the same way that biological viruses are transmitted from person to person. ANSWER: marketing; DIFFICULTY: moderate; PAGE: 192; TYPE: concept 84. The _____news feed_____ feature enables readers of your blog to receive headlines of new posts. ANSWER: newsfeed; DIFFICULTY: moderate; PAGE: 194; TYPE: concept 85. When creating a basic _____podcast_______ for clients to download and listen to, a microphone, a sound card, and free recording software are all you need. ANSWER: podcast; DIFFICULTY: moderate; PAGE: 196; TYPE: concept

Short Answer

86. List at least five media that are popular for sending short business messages. ANSWER: Popular media for sending short business messages include: (1) memos and letters, (2) e-mail, 3) instant messaging (IM), (4) text messaging, (5) blogs, and (6) podcasts. DIFFICULTY: moderate PAGE: 180-81; TYPE: concept 87. Give at least three reasons to send a hard copy of a business message instead of using an electronic medium. ANSWER: Instances when you would want to send a printed message include (1) when you want to make a formal impression, (2) when you need to accompany products with other physical materials, (3) when you want to stand out from the flood of electronic messages your audience receives, and (4) when you are legally required to provide information in printed form. DIFFICULTY: moderate; PAGE: 181; TYPE: concept 115 88. Define "e-mail hygiene." ANSWER: E-mail hygiene refers to all the efforts companies are making to keep e-mail clean and safe--from spam blocking and virus protection to content filtering. DIFFICULTY: easy; PAGE: 182; TYPE: concept 89. Briefly describe the characteristics of an effective e-mail subject line. ANSWER: An effective subject line is both informative and compelling, and captures the audiences attention. It does more than just describe or classify message content, and it builds interest with key words, quotations, directions, or questions. DIFFICULTY: moderate; PAGE: 185; TYPE: concept 90. Write an informative subject line for the following e-mail. From July 6-9 the employee cafeteria will be closed in order to update the electrical system in the kitchen. Employees may bring their own food and eat in the cafeteria, but no food will be served on those dates. (Answers will vary.) DIFFICULTY: difficult; PAGE: 185; TYPE: application 91. List at least three drawbacks of using instant messaging in business. ANSWER: Potential disadvantages of using IM in business include (1) security problems such as computer viruses and intercepted messages, (2) the need for user authentication, (3) the challenge of logging messages for later review and archiving, and (4) incompatibility between competing IM systems. DIFFICULTY: difficult; PAGE: 187; TYPE: application 92. List at least three advantages of using blogs in business. ANSWER: Effective blogs enable companies to 1) communicate with personal style and an authentic voice (rather than an impersonal "corporate voice"), 2) deliver new information quickly during crises and at other times, 3) Choose topics of peak interest to audiences, and 4) encourage audiences to join the conversation (which can provide companies with important news, information, and insights). DIFFICULTY: difficult; PAGE: 189-90; TYPE: concept 93. Give at least three examples of how podcasts could replace more traditional message formats in business. ANSWER: (Answers may vary.) Real estate agents could record audio podcasts that potential homebuyers could listen to while walking through homes. Marketing departments could replace expensive printed brochures with video podcasts that demonstrate new products in action. Human resource departments could use podcasts to offer video tours of their companies to entice new recruits. DIFFICULTY: difficult; PAGE: 195; TYPE: application 116 94. When creating podcasts for business, should you script them entirely and read them word-for-word? Briefly explain your answer. ANSWER: In podcasts, it is generally best to speak from an outline and notes rather than from a script. One of the attractions of podcasting is the conversational, person-to-person feel of the recordings, and a scripted performance can reduce or eliminate these characteristics. DIFFICULTY: moderate; PAGE: 195; TYPE: application 95. Define "RSS" and briefly describe its function. ANSWER: "RSS" is short for really simple syndication, a process for publishing blogs and podcasts. It enables audiences to subscribe to blogs and podcasts of interest and easily receive updated content. DIFFICULTY: moderate; PAGE: 197; TYPE: concept. Essay 96. Explain how inappropriate use of e-mail at work can lead to legal problems. ANSWER: The consequences of bad writing or poor

judgment in e-mail can be even more serious than those associated with printed messages. In numerous instances in recent years, e-mail and other electronic message forms have been used as evidence in lawsuits and criminal investigations involving everything from sexual harassment to financial fraud. DIFFICULTY: difficult; PAGE: 181-82; TYPE: concept 97. Briefly explain why it is so important to avoid sending unnecessary e-mail messages at work. ANSWER: Many business professionals now struggle to keep up with the flow of e-mail messages--some report receiving as many as 50 messages an hour from colleagues and clients. The flood of messages from an expanding array of electronic sources can significantly affect employees ability to focus on their work. One study has even shown that workers exposed to a constant barrage of e-mail, IM, and phone calls experienced an average 10-point drop in their functioning IQ. DIFFICULTY: difficult; PAGE: 183-84; TYPE: concept 98. Briefly explain why it is important to pay attention to issues such as spelling, punctuation, and grammar when composing e-mail messages in business. ANSWER: As a general rule, the time you might save with careless e-mail writing wont make up for the damage it can do to your career. First, sloppy writing may require less time for writers, but it usually demands more time from readers who are forced to dig the meaning out of poorly written messages. Second, people who care about effective communication often judge the quality of your work by the quality of your writing. Third, it is easy for e-mail messages to end up in places you never expected, so it is important for them to make a good impression. DIFFICULTY: difficult; PAGE: 185; TYPE: concept 117 99. Define "flames" and explain how to avoid them in business. ANSWER: Flames are e-mail messages that contain insensitive, insulting, or critical comments. To avoid sending them, do not allow your emotions to dictate what you include in e-mail messages. If you do write an emotionally-charged message, let it sit for at least a day and ask yourself, "Would I say this to my audience face to face?" DIFFICULTY: moderate; PAGE: 186; TYPE: concept 100. Explain how to apply the three-step writing process to instant messages. ANSWER: Although instant messages are often conceived, written, and sent within a matter of seconds, the principles of the three-step process still apply. In planning instant messages, view every IM exchange as a conversation and take a moment to plan the overall exchange. Think through the specific needs of your audience and try to deliver information in a coherent, complete way that minimizes the number of individual messages required. When writing instant messages, remember that the appropriate writing style for business IM is more formal than the style you may be accustomed to with personal IM or text messaging. Avoid IM acronyms except when communicating with close colleagues. The completing phase is easy when it comes to IM. Once youve selected some basic font settings that apply to all your messages, you generally dont need to do anything in terms of producing each message, and distributing is as simple as clicking the "send" button. However, dont skip over the revising and proofreading tasks and make sure your message contains all the necessary information. DIFFICULTY: difficult; PAGE: 187-88; TYPE: concept 118 Find millions of documents on Course Hero - Study Guides, Lecture Notes, Reference Materials, Practice Exams and more. Course Hero has millions of course specific materials providing students with the best way to expand their education.

Chapter 12

ANSWER: Clear: The human mind is extremely adept at processing visual information, so if you're having difficultly conveying an idea in words, take a minute to brainstorm some visual possibilities. (2) Complete: Visuals, particularly tables, often serve to provide the supporting details for your main idea or

recommendation. (3) Concise: If a particular section of your message seems to require extension description or explanation, whether see there's a way to convey this information visually. (4) Connected: Whenever you want readers to see key connections, see whether a chart, diagram, or other illustration can help. (5) Compelling: Even if a particular point can be expressed equally well via text or visuals, consider adding the visual in order to make your report or presentation more compelling. DIFFICULTY: difficult; PAGE: 370; TYPE: concept

19 Multiple Chapter Choice

1. You'll impress prospective employers with your application letter if you a. use a gimmicky layout. b. show that you know something about their organization. c. use a personal, "chummy" tone. d. do all of the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 582; TYPE: concept 2. Your cover letter should a. be specific. b. not repeat anything that you have discussed in your rsum. c. be short, upbeat, and professional. d. do all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 582-83; TYPE: concept 3. Cover letters submitted via e-mail should be a. longer than traditional cover letters. b. shorter than traditional cover letters. c. the same length as traditional cover letters. d. less formal than traditional cover letters. ANSWER: b; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 4. Sending an unsolicited application letter to an employer will probably a. result in your application getting more attention than it might receive if it were in response to an advertised opening. b. irritate the personnel office staff. c. mean that your letter will not get read. d. neither help nor harm your chances for an interview with the employer. ANSWER: a; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 5. The main difference between solicited and unsolicited application letters is in a. the length. b. the way qualifications are presented. c. the way the letter begins. d. the way the letter closes. ANSWER: c; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 304 6. In the middle section of a job application letter, you a. present your strongest selling points in terms of their potential benefit to the organization. b. give your entire work history, in case the employer doesn't read your rsum. c. mention any ways in which you do not meet the job qualifications but point out that you are willing to learn. d. do all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 584; TYPE: concept 7. When filling out a job application form, you should a. be as thorough and accurate as possible. b. write additional information about yourself on the back if the form doesn't ask the right questions. c. indicate the exact salary you want. d. do all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 587; TYPE: concept 8. If your application letter and rsum fail to bring a response within a month or so, you should a. call to find out why you haven't heard from the prospective employer. b. write a follow-up letter. c. cross this particular job possibility off your list. d. send another copy of your application letter and rsum. ANSWER: b; DIFFICULTY: moderate; PAGE: 587; TYPE: concept 9. Generally speaking, the best way to connect with small businesses is a. through a campus placement office. b. through a job search website. c. to contact the company directly. d. to attend a job fair. ANSWER: c; DIFFICULTY: moderate; PAGE: 588; TYPE: concept 10. Most employers interview an applicant _____ time(s) before deciding to make a job offer. a. 1 b. 2-3 c. 4-5 d. 5-6 ANSWER: b; DIFFICULTY: moderate; PAGE: 588; TYPE: concept 305 11. Employers use preliminary screening interviews to a. find out as much as possible about each job

candidate. b. give employment tests. c. narrow the field of applicants. d. offer jobs to the best candidates. ANSWER: c; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 12. During a screening interview, your best approach is to a. ask as many questions as possible. b. follow the interviewer's lead. c. expand on your answers as much as possible so that the interviewer knows you are at ease. d. keep as low a profile as you can; this is not the time to try to differentiate yourself from other candidates. ANSWER: b; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 13. Your goal in the initial screening interview is to a. explain your greatest strengths in depth. b. differentiate yourself from other candidates. c. clinch the deal. d. show the interviewer that your personality fits well with the job. ANSWER: b; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 14. In the second round of interviews, your best approach is to a. stick to brief yes and no answers to the interview questions. b. relate your training and experience to the organization's needs. c. inquire about salary and benefits. d. do all the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 15. If you are asked back for a final job interview, the interviewer will most likely be concerned with a. your previous job experience. b. selling you on the benefits of joining the organization. c. your educational background. d. checking your references. ANSWER: b; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 306 16. Preparing for a video interview is generally a. the same as preparing for a face-to-face interview. b. not necessary. c. different from preparing for a face-to-face interview. d. virtually impossible. ANSWER: c; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 17. An interview in which a job candidate is criticized or provoked is a type of a. stress interview. b. structured interview. c. screening interview. d. situational interview. ANSWER: a; DIFFICULTY: easy; PAGE: 589; TYPE: concept 18. Interviews in which job candidates are asked how they would respond to various on-the-job scenarios are known as ____________ interviews. a. stress b. structured c. screening d. situational ANSWER: d; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 19. In general, employers are looking for two things: proof that a candidate can handle a specific job and a. excellent references. b. high employment test scores. c. evidence that the person will fit in with the organization. d. long-term commitment to the organization. ANSWER: c; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 20. When it comes to drug and alcohol testing a. by law only government agencies can require it. b. more than half of all U.S. companies have in recent years required it of all applicants. c. only a few companies now require it. d. the Supreme Court has declared it unconstitutional. ANSWER: b; DIFFICULTY: moderate; PAGE: 592; TYPE: concept 307 21. When asking questions during a job interview, you should a. stick to neutral topics such as the weather. b. steer the discussion into areas where you can present your qualifications to peak advantage. c. stick to questions that elicit simple yes or no answers. d. put as much pressure on the interviewer as possible. ANSWER: b; DIFFICULTY: moderate; PAGE: 594; TYPE: concept 22. When going in for a job interview, it's best to take a. a list of questions to ask the interviewer. b. some kind of object to occupy your hands, such as a key ring. c. a tape recorder. d. all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 594-95; TYPE: concept 23. The best way to counteract feelings of shyness, self-consciousness, or nervousness about job interviews is to a. identify and deal with the source of these feelings. b. use humor to mask these feelings. c. act overly confident to counteract these feelings. d. see a psychotherapist, since you obviously can't deal with such a serious problem on your own. ANSWER: a; DIFFICULTY: moderate; PAGE: 596; TYPE: concept 24. In the United States, you are more likely to have a successful interview if you a. refrain from smiling.

b. maintain eye contact with the interviewer. c. avoid using hand gestures. d. do all of the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 597; TYPE: concept 25. When choosing the clothing you will wear for an interview, the best policy is to a. pick something that will make you stand out from the crowd. b. wear only dark colors. c. dress as you expect your interviewer to be dressed. d. dress conservatively. ANSWER: d; DIFFICULTY: easy; PAGE: 597; TYPE: concept 308 26. When going to a job interview a. take along samples of your work; recruiters are impressed by tangible evidence of job-related accomplishments. b. there is no need for you to bring copies of your rsum; you can assume the interviewer already has one. c. try not to be more than five or ten minutes late. d. do all of the above. ANSWER: a; DIFFICULTY: moderate; PAGE: 598; TYPE: concept 27. If you are a smoker and must go to a job interview a. ask the interviewer politely if you can smoke. b. smoke only if the interviewer smokes. c. refrain from smoking before and during the interview. d. smoke just prior to the interview to calm yourself. ANSWER: c; DIFFICULTY: moderate; PAGE: 599; TYPE: concept 28. Many interviewers begin making a decision about the applicant a. within the first 20 seconds of the interview. b. during the question-and-answer stage. c. during the final minutes of the interview. d. after the candidate has left. ANSWER: a; DIFFICULTY: moderate; PAGE: 600; TYPE: concept 29. The longest phase of a job interview is a. the warm-up. b. the question-and-answer stage. c. the close. d. none; all are about the same length. ANSWER: b; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 30. The employer should not ask you questions about a. your marital status. b. your health. c. your religion. d. all of the above. ANSWER: d; DIFFICULTY: easy; PAGE: 601; TYPE: concept 309 31. If your interviewer asks you inappropriate questions, how you answer depends mainly on a. how badly you want the job. b. what you think the interviewer will do with the information. c. how you feel about revealing the information requested. d. all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 32. When a job interviewer indicates the interview is coming to a close, you should a. try to prolong the interview, since the more the interviewer interacts with you, the better impression you'll make. b. leave as quickly as possible. c. prepare to leave but try to pin down what will happen next. d. ask how you did. ANSWER: c; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 33. On your second or third visit to an organization, if you haven't been told by the end of an interview whether you got the job, you should a. not bring up the topic. b. mention that you have another job offer and need to give the other company an answer by a specific date. c. ask tactfully when you can expect to learn of the decision. d. ask whether you did anything wrong during the interview. ANSWER: c; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 34. When you discuss salary requirements with a job recruiter, you should a. let the interviewer raise the topic first. b. say that you expect to receive a competitive compensation package. c. try to negotiate a higher salary if you are not satisfied with the offer and are in a good bargaining position. d. do all of the above. ANSWER: d; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 35. Within two days after an interview, you should a. have a friend call to see whether you got the job. b. write a follow-up letter (using the format for persuasive messages) and include another copy of your rsum. c. write a short note of thanks (using the format for routine messages). d. assume that you didn't get the job if you haven't heard anything. ANSWER: c; DIFFICULTY: moderate; PAGE: 604; TYPE: concept 310

True or False

36. Unsolicited application letters are those sent in response to want ads for job openings. ANSWER: F; DIFFICULTY: easy; PAGE: 583; TYPE: concept 37. An unsolicited job application letter may get more individual attention than a solicited one. ANSWER: T; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 38. An application letter follows the AIDA format for persuasive messages. ANSWER: T; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 39. The main difference between solicited and unsolicited application letters is in the opening paragraph. ANSWER: T; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 40. The opening paragraph of an application letter states the reason for writing and gives the recipient a reason to keep reading. ANSWER: T; DIFFICULTY: moderate; PAGE: 583; TYPE: concept 41. In the middle part of an application letter, you spell out your "selling points" and other potential benefits to your employer. ANSWER: T; DIFFICULTY: moderate; PAGE: 584; TYPE: concept 42. In the final paragraph of your application letter, you should forcefully demand an interview. ANSWER: F; DIFFICULTY: moderate; PAGE: 587; TYPE: concept 43. The campus placement office is the best means for getting in touch with small businesses about job openings. ANSWER: F; DIFFICULTY: moderate; PAGE: 588; TYPE: concept 44. Most employers interview an applicant two or three times before deciding whether to offer a person a job. ANSWER: T; DIFFICULTY: moderate; PAGE: 588; TYPE: concept 311 45. Preliminary screening interviews tend to be structured, with each applicant being asked the same questions. ANSWER: T; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 46. A screening interview is usually used to gauge a job candidate's personality and personal qualities. ANSWER: F; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 47. To distinguish yourself during a screening interview, it is best to emphasize the theme you used in developing your resume. ANSWER: T; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 48. An open-ended interview tends to be formal and highly structured. ANSWER: F; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 49. During a stress interview, you might be asked pointed questions designed to anger or unsettle you. ANSWER: T; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 50. You should prepare for a video interview the same way you would prepare for an in-person interview. ANSWER: F; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 51. The number of U.S. companies that require job applicants to undergo drug and alcohol testing appears to be increasing. ANSWER: F; DIFFICULTY: moderate; PAGE: 592; TYPE: concept 52. You can prepare for a job interview by anticipating the questions that will be asked and rehearsing answers to each one. ANSWER: T; DIFFICULTY: moderate; 592; PAGE: TYPE: concept 53. Some employers will want to know about your hobbies and interests. ANSWER: T; DIFFICULTY: easy; PAGE: 593; TYPE: concept 312 54. Job applicants don't ask questions during an interview; they are there to answer questions, not to ask them. ANSWER: F; DIFFICULTY: moderate; PAGE: 594; TYPE: concept 55. Staging mock interviews can help you identify self-defeating nonverbal behaviors and speech mannerisms. ANSWER: T; DIFFICULTY: moderate; PAGE: 597; TYPE: concept 56. Part of your preparation for job interviews is an evaluation of your vocal tone and speaking habits. ANSWER: T; DIFFICULTY: moderate; PAGE: 597; TYPE: concept 57. Because a job interview is a serious situation, you should try to smile as little as possible. ANSWER: F; DIFFICULTY: moderate; PAGE: 597; TYPE: concept 58. The appropriate clothing for most job interviews is something conservative and businesslike, such as a dark blue suit. ANSWER: T; DIFFICULTY: easy; PAGE: 597-98; TYPE: concept 59. It's a good idea to take extra copies of your rsum with you to an interview, as well as a list of questions to ask and any past

correspondence about the position. ANSWER: T; DIFFICULTY: moderate; PAGE: 598; TYPE: concept 60. Most interviewers expect applicants to be a few minutes late for their appointment. ANSWER: F; DIFFICULTY: moderate; PAGE: 599; TYPE: concept 61. Of the three stages of a job interview, the close is the most important. ANSWER: F; DIFFICULTY: moderate; PAGE: 600; TYPE: concept 62. If you get off to a bad start in a job interview, you can usually turn things around with an impressive close. ANSWER: F; DIFFICULTY: moderate; PAGE: 600; TYPE: concept 313 63. Body language is particularly important during the warm-up phase of a job interview. ANSWER: T; DIFFICULTY: easy; PAGE: 600; TYPE: concept 64. During the question-and-answer phase of an interview, try to keep your answers short; usually just a yes or no will do. ANSWER: F; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 65. It is illegal for an interviewer to ask about your religious affiliation, marital status, or number of children. ANSWER: T; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 66. If you are asked an unlawful question during a job interview, you are legally obligated to refuse to answer. ANSWER: F; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 67. At the close of an interview, you can impress the interviewer with your assertiveness by pressing for an immediate decision. ANSWER: F; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 68. A job interviewer will expect you to raise the issue of salary. ANSWER: F; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 69. Once an interviewer states the salary for a job offer, you should never try to negotiate it. ANSWER: F; DIFFICULTY: moderate; PAGE: 602; TYPE: concept 70. Even if you feel that you have little chance for the job, you should still send a thank-you message. ANSWER: T; DIFFICULTY: moderate; PAGE: 604; TYPE: concept

Fill-in-the-Blank

71. ___Screening____ interviews, such as those on college campuses, are a means of eliminating unqualified applicants. ANSWER: Screening; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 314 72. In _____structured____ interviews, the interviewer controls the situation by asking a series of prepared questions in a set order. ANSWER: structured; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 73. In _______0pen ended_____ interviews, the interviewer poses broad questions and encourages the applicant to talk freely. ANSWER open-ended; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 74. In __group____ interviews, several candidates are interviewed simultaneously to see how they interact. ANSWER: group; DIFFICULTY: moderate; PAGE: 589; TYPE: concept 75. In__stress____ interviews, the candidate is asked pointed questions designed to irk or unsettle him or her. ANSWER: stress; DIFFICULTY: easy; PAGE: 589; TYPE: concept 76. In __situational___ interviews, candidates are asked how they would handle real-life work problems. ANSWER: situational; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 77. In _______behavioral___ interviews, candidates are asked to describe real situations in the past and explain how they responded. ANSWER: behavioral; DIFFICULTY: moderate; PAGE: 590; TYPE: concept 78. The worst way to start any interview is to be ___late___. ANSWER: late; DIFFICULTY: easy; PAGE: 599; TYPE: concept 79. Inquiries about an applicant's religious affiliation, national origin, marital status, and so on are considered to be _____illegal__interview questions. ANSWER: discriminatory OR illegal; DIFFICULTY: moderate; PAGE: 601; TYPE: concept 80. Following a job interview, send a (an) __thank you____ message even if you feel you have little chance of landing the job. ANSWER: thank-you; DIFFICULTY: moderate; PAGE: 604; TYPE: concept315 81. If you haven't heard from an employer within two weeks after an interview, send a message of ___inquiry___. ANSWER:

inquiry; DIFFICULTY: moderate; PAGE: 604; TYPE: concept 82. If you receive a job offer but are waiting to hear from other possible employers, request a time __extension___. ANSWER: extension; DIFFICULTY: moderate; PAGE: 605; TYPE: concept 83. When you receive a job offer that you want to accept, you should reply within ___five____ days. ANSWER: five; DIFFICULTY: moderate; PAGE: 605; TYPE: concept 84. A letter declining a job offer follows the organizational model for ___negative____ messages. ANSWER: negative; DIFFICULTY: moderate; PAGE: 606; TYPE: concept 85. When resigning from your current job, it is vital to give your employer at least __two weeks_____ notice. ANSWER: two weeks'; DIFFICULTY: moderate; PAGE: 607; TYPE: concept

Short Answer

86. Briefly explain the primary differences between solicited application letters and unsolicited application letters. ANSWER: Whereas a solicited application letter is written in response to an announced job opening, an unsolicited letter is sent to an organization that has not announced an opening. In terms of content, the main difference is in the opening paragraph, since the unsolicited letter should start with more of an attentiongetter. DIFFICULTY: moderate; PAGE: 583; TYPE: concept 87. List the two functions of an application letter's final paragraph. ANSWER: This paragraph is designed to (1) ask the reader for a specific action and (2) facilitate a reply. DIFFICULTY: moderate; PAGE: 587; TYPE: concept 316 88. Explain the dual purposes of employment interviews. ANSWER: The organization is trying to find the best person available for the job, while the applicant is trying to find the best job for his or her goals and capabilities. DIFFICULTY: moderate; PAGE: 588; TYPE: concept 89. Explain what you should focus on during a selection interview. ANSWER: You should show interest in the job, relate your skills and experience to the organization's needs, listen attentively, ask insightful questions, and display enthusiasm. DIFFICULTY: difficult; PAGE: 589; TYPE: concept 90. Briefly explain the difference between a structured interview and an openended interview. ANSWER: In structured interviews, the employer asks a series of prepared questions in a set order. In less formal open-ended interviews, the employer asks broad questions, encouraging the applicant to talk freely. DIFFICULTY: moderate; PAGE: 589; TYPE: concept 91. What six tasks do you need to complete to prepare for a successful job interview? ANSWER: (1) Learn about the organization. (2) Think ahead about questions. (3) Bolster your confidence. (4) Polish your interview style. (5) Plan to look good. (6) Be ready when you arrive. DIFFICULTY: moderate; PAGE: 592; TYPE: concept 92. What two essential questions do employers seek to answer about each candidate in interviews? ANSWER: Employers seek to answer two questions: (1) Will the candidate be a good fit with the organization, and (2) can he or she handle the responsibilities of the position? DIFFICULTY: moderate; PAGE: 590; TYPE: concept 93. List at least five things that you might want to find out during a job interview. ANSWER: (1) Are these my kind of people? (2) Can I do this work? (3) Will I enjoy the work? (4) Is this the job I want? (5) Does the job pay what I'm worth? (6) What kind of person will I be working for? (7) What sort of future can I expect with this organization? DIFFICULTY: difficult; PAGE: 595-96; TYPE: concept 317 94. In general, what three guidelines should you follow when deciding what to wear for an employment interview? ANSWER: (1) Dress conservatively. (2)Wear the best-quality businesslike clothing you can, preferably in a dark, solid color. (3) Avoid flamboyant styles, colors, and prints even in companies where interviewers may dress casually. DIFFICULTY: moderate; PAGE: 597-98; TYPE: concept 95. List at least five items to you should

take to every interview. ANSWER: (1) Small notebook, (2) pen, (3) list of the questions you want to ask, (4) at least two copies of your rsum, (5) an outline of what you have learned about the organization, (6) any past correspondence about the position. DIFFICULTY: moderate; PAGE: 598; TYPE: concept Essay 96. Explain the function of each phase of an application letter written in the AIDA format. ANSWER: (1) Getting Attention: The opening paragraph of your application letter has two important jobs to do: clearly stating your reason for writing and giving the recipient a reason to keep reading. (2) Building Interest and Increasing Desire: The middle section of the application letter presents your strongest selling points in terms of their potential benefit to the organization, thereby building interest in you and creating a desire to interview you. (3) Motivating Action: The final paragraph of your application letter has two important functions: to ask the reader for a specific action and to facilitate a reply. In almost all cases, the action you request is an interview. DIFFICULTY: difficult; PAGE: 583-87; TYPE: concept 97. Describe each of the three stages in a typical sequence of interviews. ANSWER: (1) Screening stage--these interviews usually occur on campus or via phone. They are short; the focus is on screening out unqualified applicants. Try to make yourself memorable while giving short, relevant examples about your experience. (2) Selection stage--these are onsite interviews with several employees of the organization. They allow the applicant and the organization to decide if they will be a good fit for one another. (3) Final stage--this is usually an interview with a higher-level executive who can make the final decision and negotiate the terms of an offer. DIFFICULTY: difficult; PAGE: 589-90; TYPE: concept 318 98. Describe at least five types of employment interviews. ANSWER: (1) Structured interviews--Generally used in the screening stage, these interviews ask a series of prepared questions in a set order. All applicants are asked the same questions, and their answers are compared. (2) Open-ended interviews--Applicants are asked a series of unstructured, open-ended questions. These interviews are meant to bring out an applicant's personality and test professional judgment. (3) Panel interviews--During this c type, several interviewers ask questions of the candidate during a single session. (4) Group interviews--To judge interpersonal skills, some employers meet with several candidates simultaneously to see how they interact. (5) Stress interviews--These interviews try to put applicants in a difficult or stressful situation and then observe how well they can handle that. (6) Video interviews--These interviews are set up via videoconferencing to save time and money. (7) Situational interviews--This is a hands-on meeting between an employer who needs a job done and a worker who must be fully prepared to do the work. Interviewers describe a situation and ask applicants how they would handle it. DIFFICULTY: difficult; PAGE: 58990; TYPE: concept 99. Describe each of the three stages of a successful employment interview. ANSWER: (1) The warm-up: This is the most important stage. Interviewers will make important decisions about you based on their first impression. Sell yourself nonverbally. Offer a firm but gentle handshake; use the interviewer's name; smile. Let the interviewer begin the discussion. (2) The question-and-answer stage: Let the interviewer lead the conversation. Try to tailor your answers to make a favorable impression. Be sure to ask questions of your own about the job and the company. Explain how you will be able to help the company meet its needs. (3) The close: Pay attention to the interviewer's signals that the interview is coming to a close. Thank the interviewer and express your enthusiasm for the job and the organization. DIFFICULTY: difficult; PAGE: 600-02; TYPE: concept 100. Describe at least three common employment messages that follow an interview. ANSWER: (1) Thank-you letter: Send this type of message within two days of the interview. Acknowledge the interviewer's time and courtesy and express your continued interest in the job. (2) Message of inquiry: If you have not

heard back from the company within two weeks of your interview, you should send them a letter asking to be notified about the decision. Doing so shows that you are still interested in the position. (3) Request for a time extension: If you receive an offer while still waiting to hear back from another interview, you may write to the offering company and ask for a time extension on your decision. (4) Letter of acceptance: Like the job offer itself, this message is legally binding. (5) Letter declining a job offer: The bad-news plan is ideally suited for this type of letter. DIFFICULTY: difficult; PAGE: 604-06; TYPE: concept 319

Chapter 17

Studies 1. show that visual aids can improve learning by up to _____ percent. a. 50 b. 100 c. 200 d. 400 ANSWER: d; DIFFICULTY: moderate; PAGE: 524; TYPE: concept 4. Using electronic presentation software a. is too difficult for most speakers. b. allows you to incorporate photos, sound, video, and animation in your presentations. c. allows you to make each slide much more complicated than you would a visual for a printed report. d. does all of the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 524; TYPE: concept 9. Which of the following visuals would be particularly helpful for recording ideas during a group brainstorming session? a. Flip chart b. Electronic presentation c. Screencast d. none of the above ANSWER: a; DIFFICULTY: moderate; PAGE: 525; TYPE: concept 10. Inexperienced presenters tend to use a. too few special effects on their slides. b. too many special effects on their slides. c. about the right amount of effects special on their slides. d. no special effects on their slides. ANSWER: b; DIFFICULTY: moderate; PAGE: 525; TYPE: concept 15. Four important design elements to consider when creating slides include all of the following except a. choosing color. b. selecting background designs. c. writing content. d. selecting fonts and type styles. ANSWER: c; DIFFICULTY: moderate; PAGE: 529-31; TYPE: concept 19. When choosing a background for your slides, the most effective approach is to a. use dark colors such as blue. b. pair complex patterns with intricate borders. c. choose a simple design. d. use all of the above. ANSWER: c; DIFFICULTY: moderate; PAGE: 530; TYPE: concept 22. When choosing fonts and type styles for slides, be sure to a. use script fonts for emphasis. b. limit your fonts to no more than two per slide. c. avoid boldface type. d. do all of the above. ANSWER: b; DIFFICULTY: moderate; PAGE: 531; TYPE: concept