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7 APP DEVELOPMENT TRENDS TO LOOK OUT FOR IN 2017

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IntroductionThe app industry, as you know, has matured exponentially over the last 6 years. But what you probably don’t know is that it still has at least 5 years of anticipated growth. Mobile app development is expected to grow up to $80 billion in revenue next year and by the time we reach 2020, it will easily surpass $100 billion in revenue from the production of the most advanced mobile apps.

Call it a coincidence, but we’ve become pretty accurate at predicting mobile app development trends — particularly over the last two years. In fact, in 2015 we accurately predicted the growth of location-based services and mobile payments. In 2016, we predicted augmented reality-based mobile experiences and virtual reality going mainstream (WAY before Pokémon Go came into the picture).

So, what does 2017 hold for us? Following are the top 7 technology trends that will take center stage in the world of mobile app development.

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Progressive Web Apps (PWAs)Progressive Web Apps are likely to become the Holy Grail for small and medium businesses in 2017. Why? Well, for starters, PWAs are purposefully backed by Google to support their search engine domination. Secondly, PWAs provide the best of both worlds: the ease of the web with the UX of an app. Plus, the development of PWAs are budget-friendly and they provide better discovery and user experience.

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Machine Learning AppsExpect machine learning to change the blueprint of the mobile app industry this year, with its capabilities like analyzing big data and predicting outcomes from learned patterns. It will also help improve customer service without human intervention. We expect healthcare, retail, banking and finance industries to be heavily reliant on intelligent apps.

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Streaming TechnologyThe downfall of Blockbuster was just the beginning. Next on the hit-list is traditional cable TV, thanks to this huge shift in consumer behavior. The traditional cable TV is set to take a back seat as streaming media devices grow from 240 million in 2016 to 382 million in 2021. We believe that the demand for building video streaming apps will grow further toward its peak in 2017.

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Deep LinkingDeep linking APIs can improve user engagement and content discoverability within their apps, businesses are looking at a goldmine. App marketers will then be able to leverage deep linking implementation to produce more effective and non-intrusive mobile ads. This also means more improved and personalized push notification strategies for apps.

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Haptic TechnologyHaptic technology is an ultimate game changer for the mobile app industry in 2017. In fact, it’s easily one of the most exciting technologies coming for mobile apps in 2017. Why the hype? Because haptic technology recreates the sense of touch by applying forces, vibrations or motions for the user. In other words: users will be able to touch and feel virtual objects on their devices!

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Digital Transformation of EnterprisesWe live in the digital age, digital transformation has become an essential practice for enterprises. IoT and social media are changing the way enterprises connect with their customers and employees to improve CX (customer experience) and productivity. 2017 would see the completion of this digital transformation.

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NFC PaymentsExpect to see mobile billing and payments intertwined with NFC (Near Field Communication) in 2017. Brands like Target, Macy’s and Walgreens are already making mobile payments easier with this easy and convenient method. Now, more developers are building mobile apps with NFC integrations to help users make contactless payments.

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Read the detailed article:7 mobile app development trends in 2017

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July Rapid is the services studio of July Systems. The services studio is widely acknowledged to be among the top mobile app development companies, globally. July’s award winning development platform and service is used by some of the world’s best known companies.

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