7 rules of content marketing design that convert customers

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that convert customers 7 rules of content marketing design

Author: uberflip

Post on 21-Apr-2017




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  • that convert customers

    7 rules of content marketing design

  • How many times have you left a blog because

    it was hard to figure out?

  • ?

  • Or maybe because it wasnt optimized for mobile devices?

  • Surprise!

    Crappy content marketing design takes users to a dead end.

  • And it doesnt convert customers.

  • Good design is about taking users through an engaging

    and persuasive journey.

  • These are the 7 rules that your content marketing

    design cant ignore:

  • Provide a clear user path 1

  • Can visitors easily find what they're looking for? Or is your content buried

    deep in Navigation Jungle?

  • Keep the behavior of the user always in mind.

    For example, when someone lands on a blog post, they

    should know what to do next.

  • Keep design consistency 2

  • Just like your messaging, content marketing design

    has to have a consistent flow.

  • Example: The look & feel of a CTA should complement

    the landing page that it leads to.

  • Content CTA

    Landing page

  • Show more, tell less 3

  • Images and videos can help you tell your story

    with less clicks and less reading.

  • Instead of writing long descriptions or explanations,

    incorporate visuals and interactive content.

  • Optimize for different devices 4

  • The average user will not wait more than 6 seconds

    to see if your content is optimized for mobile.

  • Technologies like responsive design can help you ensure

    that your content works on any screen size.

  • Enable virality 5

  • Social networking sites account for the most referral traffic to almost all websites, just behind organic search.

  • Add sharing buttons for the social networks

    that your target audience uses the most.

  • You can also simplify sharing steps by including embed codes right below videos,

    infographics, and other visuals

  • Make call-to-actions pop 6

  • CTAs have to stand out from the rest of the page

    so that its easy for prospects to know where to click once they

    decide to take the next step.

  • From choosing the right size (bigger isnt always better), to using colors that pop, and

    leaving enough spacing around buttons, different versions of CTAs

    should be continually tested.

  • Offer the right prize 7

  • One of the biggest factors in capturing your lead

    is balancing the value of what youre giving away vs. the

    perceived barrier to getting it.

  • This is when features like progressive profiling can come in handy. Instead of making people fill out a long list of

    fields, just add two or three.

  • When the user comes back for a different content piece,

    new fields will replace the previous ones.

  • By optimizing design, you reduce confusion and guide

    visitors from videos to blog posts, eBooks, landing pages, and CTAs.

  • By optimizing design, you increase leads and sales.

    You immerse people in your journey and take them exactly where they want.


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