7/17/2012 The Entertainment Lair

Julia PinonLee McLaughlinVictor ScottDerek Waddoups

7/17/2012 The Entertainment Lair

7/17/2012 The Entertainment Lair

• Gaming has never been more popular than it is today.

• Dedicated gamers want to utilize proven marketing and design concepts.

• Franchises would be individually owned and operated.

7/17/2012 The Entertainment Lair

Our first year was profitable

Our second year was significantly better

Category Last Year This Year Increase

Board Games $75,915 $115,856 $39,941

Role-playing Games $47,404 $77,038 $29,634

Puzzles $31,590 $38,540 $6,950

Models $19,200 $28,200 $9,000

Events $25,755 $46,065 $20,310

Totals $199,864 $305,699 $105,835

7/17/2012 The Entertainment Lair

Year BoardGames

Role-playing Games

Puzzles Models Events

Last Year $75,915 $47,404 $31,590 $19,200 $25,755

This Year $115,856 $77,038 $38,540 $28,200 $46,065

Year Qtr. 1

Last Year $37,761

This Year $61,594

7/17/2012 The Entertainment Lair

• Site selection and initial setup consistent with our mission statement

• Inventory and product selection• Detailed marketing program based on:• Resources of all types• A variety of gaming events

• Financial model

7/17/2012 The Entertainment Lair

• Create detailed financial proposal including funding requirements to launch franchise campaign• Identify at l east two potential franchisees for next year• Expand to ten additional franchises in second year

7/17/2012 The Entertainment Lair