8 creative content marketing tactics to boost your brand

8�Creative Content Marketing Tactics �

To BOOST your BRAND�

Tasos Veliadis socialab.gr �

WHO AM I? �

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Social media + creative content = BRAND LOVE �

Tasos Veliadis��I am working in social media marketing for big brands for 6 years in Europe. ��With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. ��I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. �

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READY? �4

LET’S START! �5

CREATIVE TACTICS��

1.  Bond with your fans �

2.  Discover their motivations �

3.  Fast reaction�

4.  Become on of them �

5.  Make your fans have fun�

6.  Create nostalgia�

7.  Create helpful activations �

8.  Create quality content �

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1ST��

BOND WITH �

YOUR FANS�

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BOND WITH YOUR FANS��When you create content, don’t think like brand but more like a user and what you would you like to see from your brand. ��That’s how you show that you really care about your fans. And you can do that by giving useful tips for your fans’ everyday problems, representing at the same time your brand’s values. �

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2nd��

DISCOVER THEIR�

MOTIVATION �

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DISCOVER THEIR MOTIVATION ��Most fans create a facebook account in order to express themselves, their ideas and to communicate with others. ��So, what you have to do, is to create content that expresses them, that suits their passions and helps them identify themselves in your brand. ��That’s how you share your content through your fans. Share something that you would also share as an individual.�

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3RD ��

FAST�

REACTION �

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FAST REACTION��Don’t schedule all your posts, based on a schedule. You can always have a content calendar for your product posts or event posts, but it’s best for users to know and communicate what’s happening right now, creating buzz. ��A good example is Oreo’s instant post “You can still dunk in the dark”, referring to Superbowl’s unexpected blackout. ��You can even use your mobile phone to create content, this helps you catch the moment.� 12

4TH ��

BECOME ONE �

OF THEM�

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BECOME ONE OF THEM ��Be one of your fans. Think of what you would like to see from a brand and why you would like a facebook page. ��Think that the best content is the user-generated content, so make sure to start an inspiring conversation for your fans, so to create content for your brand.�

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5TH ��

MAKE YOUR FANS�

HAVE FUN �

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MAKE YOUR FANS HAVE FUN ��I’m sure that no one on Facebook expects from a brand to share its concerns, but to share creative, useful and funny content.��I choose 9gag as an example. Of course you can’t fit this kind of content on a brand with a more formal character, but you can spice up your content a little bit.�

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6TH ��

CREATE �

NOSTALGIA�

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CREATE NOSTALGIA ��One of today’s trends is sharing experiences of the past. So, create content, or even applications which help them share these kinds of experiences. For example, an application where they can share their trips, with photos or timeline highlights.�

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7TH ��

CREATE HELPFUL�

ACTIVATIONS�

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CREATE HELPFUL ACTIVATIONS��Create content and actions for things that really matter and help people with their everyday problems, by making their life easier. ��Think of actions like Pepsi’s Refresh Project and you’ll see that the fans, by themselves, start a conversation and share your content just to help and support a purpose, that really deserves to.�

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8TH ��

CREATE QUALITY�

CONENT�

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CREATE QUALITY CONTENT��When users look for information on Google, they know that no-one is looking at them and that no-one will ever find out what they searched for. ��But when someone shares something on Facebook, they know that their friends will see the post. ��So, create quality content if you want your fans to share it proudly and not click the Cancel button on the share dialog pop-up.�

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STAY CONNECTED WITH TASOS�

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Facebook.com/tasosvel @tasosveliadis Suit.gr [email protected]


ABOUT SOCIALAB�

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socialab ��Socialab offers a wide range of online marketing services, specializing in social media and Word of Mouth Marketing. ��We maintain the first and most popular Greek blog about the professional use of social media, the biggest group on LinkedIn and the only List for Digital Marketing on Facebook for Greece. �

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THANK YOU! �Tasos Veliadis socialab.gr �