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Interactive Video and Instant Focus Group for Real-Time Feedback

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Who is Questionmine

• Web-based platform for creating interactive videos and providing real-time analysis and actionable feedback.

• Privately held• Based in Austin, TX

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Social Business is on the rise

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Video is more engaging than text

Video equals higher viewer retention, the information retained in one minute of online video is equal to about 1.8 million written words (Source: Forrester Research)

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Interactive learning increases retention

4%

9%

17%

70%

Retention by type of learning

Lectures ReadPresentations/Static Video Interactive Video

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But

Video is a one way monologue

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By turning the monologue….into a dialogue

Questionmine gets your audience into the conversation

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How it Works

Targeted and customized

AdRecorded Webinar

PresentationCorporate Video

E-commerce

Focus GroupQuizzesSurveys

Polls

MeasurableReal-timeFeedback

Video Asset Questionmine InteractiveAnalytics

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Get it to your viewer

• Distribute interactive video in three ways:– Questionmine URL • Can be distributed via email, text message (SMS), QR

code, social marketing or any other way you’d send a URL

– Within platforms (such as IBM Connections)• iWidget

– HTML or JavaScript Embed code for seamless integration on any webpage.

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Customize the viewer’s experience: Video Branching

• Dynamically change video content based on answers, titles, or viewer choices

• Viewer creates the flow of the video that matches their interest and need

• Custom campaigns, messages based on data provided

Customer enters their Title

IT

Whitepaper

Technical Specs

Marketing

Branding message

Adding value

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Screen shots of video branching

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Mobile Optimization

• All interactive Questionmine videos are automatically optimized for mobile viewing and interaction.

Interactive videos optimized for iOS devices (iPhone, iPad, etc.), Android phones and tablets, and other smartphones

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Questionmine Use Cases:

– Retail/Contest– Marketing campaigns– Incentive/Reward/Loyalty programs– Training videos

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Benefits of Questionmine

• Increase the ROI of videos by repurposing existing videos

• Higher employee/customer retention• Targeted personalized segment marketing• Actionable results and analysis• Faster learning and training • Compressed sales cycle

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Questionmine for IBM Connections

• With questions embedded into a video asset, you turn your followers into an instant focus group– Presentations– Wiki– Blog All within the IBM Connections

platform

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Easy as 1,2,3

1. Choose the group(s) you get feedback from• Your followers• People in communities you belong to

2. Receive summary of their responses3. Take action to optimize video based on

analytics

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Providing the user

• Results in real-time within your Activity Stream

• Feedback provides deeper engagement with followers

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Enabling a Smarter Business• Accelerated decision making• Complete projects efficiently• Improved allocation of resources• Save time and money

• Higher customer engagement and retention

• Faster learning and training• Real-time key metrics

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Case Study: Wellesley Information Services (WIS)

About WIS Pubs• Information provider to SAP

Community• Conferences, seminars• Publications, Knowledgebases,

User Groups• Community of 250,000 SAP

professionals in 61 countries

Questionmine Use cases• SAP Live Events Division• SAP Partner Marketing• IBM Connections in

SocialBiz User Group

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SAP Live Events Division

Event Contests• At tradeshow attendee

scans a QR code or enters text in phone

• Video sent to phone, captures contestant info

Event Promotion/lead capture• Use video tool to capture

leads from promotion on webpage

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Tradeshow Contest ExampleStep 1Enter QR code or text code

Step 2Receive and complete video survey

Step 3Receive confirmation

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SAP Partner Marketing Division

• Webinar Replay– During replayed

webinars, an interactive Questionmine video is played.

– Interactive videos will also be added to their online media kit.

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WIS Pubs Social Biz User Group

• Within IBM Connections– Embed a Questionmine interactive video via

custom iWidget– Permanently on Community page (outside of

Activity Stream)– Used to collect lead data– Reach 22,000 subscribers

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Positioning Statement

Target Market Target Industries:Cross-Industry, but focus on Financial Services, Healthcare, Training/EducationCustomer size:SMB

Target Customer CMO, VP of Marketing, CHRO, VP of Professional Services

Product Delivery Questionmine is available to on-premise installations, Cloud or Hybrid deployments

Countries Enabled Questionmine is sold anywhere in the world where IBM Connections is sold.

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Buyer Group Key Benefits

Business Line Manager (inside IBM Connections)

Actionable feedback. With Questionmine, feedback on projects and presentations is returned instantly. Analytics provide actionable feedback to speed decisions and improve productivity and help you allocate resources efficiently.

CMO/VP Marketing (outside of IBM Connections)

Personalized Marketing. Go beyond niche marketing to reach your target. With video branching, the viewer creates his own experience matching his interest, all tracked by the marketer creating personalized decision marketing.

HR or Professional Services(inside or outside of IBM Connections)

Learn more. Retain more. For HR and training classes, attendees will learn and retain more with quizzes built right into the video

Message Summary

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Learn More

For more info go to: www.questionmine/partners/IBM• Pricing• IBM Global Solutions Directory Listing• Video example of a marketing manager at Pepsi

using Questionmine• Greenhouse catalog directory and plug-in download • For a trial or demo contact

lshuldberg@questionmine.com 801-473-7336

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Interactive Video and Instant Focus Group for Real-Time Feedback