div class=ts-pagebutton class=gotoPage data-page=1Page 1button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page1jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=1 data-page=1 class=ts-thumb lazyload alt=Page 1: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails1jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=2Page 2button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page2jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=2 data-page=2 class=ts-thumb lazyload alt=Page 2: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails2jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page3jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails3jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=4Page 4button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page4jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=4 data-page=4 class=ts-thumb lazyload alt=Page 4: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails4jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=5Page 5button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page5jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=5 data-page=5 class=ts-thumb lazyload alt=Page 5: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails5jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page6jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails6jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=7Page 7button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page7jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=7 data-page=7 class=ts-thumb lazyload alt=Page 7: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails7jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=8Page 8button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page8jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=8 data-page=8 class=ts-thumb lazyload alt=Page 8: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails8jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=9Page 9button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page9jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=9 data-page=9 class=ts-thumb lazyload alt=Page 9: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails9jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=10Page 10button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page10jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=10 data-page=10 class=ts-thumb lazyload alt=Page 10: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails10jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=11Page 11button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page11jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=11 data-page=11 class=ts-thumb lazyload alt=Page 11: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails11jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=12Page 12button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page12jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=12 data-page=12 class=ts-thumb lazyload alt=Page 12: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails12jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=13Page 13button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page13jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=13 data-page=13 class=ts-thumb lazyload alt=Page 13: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails13jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=14Page 14button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page14jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=14 data-page=14 class=ts-thumb lazyload alt=Page 14: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails14jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=15Page 15button div class=ts-imagea href=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5page15jpg target=_blank img data-url=a-relationship-between-market-share-elasticities-and-brand-filesbrshtmlpage=15 data-page=15 class=ts-thumb lazyload alt=Page 15: A relationship between market share elasticities and brand FilesBRS · RANDOLPH E BUCKLIN GARY J RUSSELL and V SRINIVASAN* The authors derive a theoretical relationship loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer20220313205c0d863109d3f282728b7580html5thumbnails15jpg width=140 height=200 adivdiv