A Rhythm & Vines and U Sponsorship Opportunity

• Rhythm & Vines (R&V) is an iconic NZ event and a rite of passage for New Zealand youth

• New Zealand’s only NZ owned, 3 Day International Music Festival

• 25,000 people attend each year

• R&V invest close to $1m / annum in above the line marketing of the event

• R&V have an online following of close to 100,000 across Facebook, Twitter and their online

database http://rhythmandvines.co.nz/

Rhythm & Vines

• This year U is the exclusive broadcast partner of R&V

• As the broadcast partner U will be

• Shooting with a U production crew at the festival

• Screening the exclusive R&V Protégé v2.0 * TV series

• Broadcasting the Highlights of the festival on air and online throughout January

• The online home of highlights footage and exclusive content

• Interviewing the stars of R&V on U

• The first TV channel to announce festival info

http://tvnz.co.nz/u-live/rhythm-and-vines-first-announcement-here-4354841

• Giving away tickets on U live and u.co.nz

U Teams Up With R&V

*Name TBC

U can take your brand to R&V

•Your brand can be seen with U at R&V

•Your product can be integrated into the footage U produce and into U live

•Your ad can play before all U R&V online content

•Your brand can be integrated into all R&V U on-air content

An exclusive opportunity to attach your brand to the youth event of the summer, with the biggest brand in youth TV

The Integration Opportunity

We can tailor design a sponsor package to suit your clients needs, some thought starters:

•On-air

• R&V Protégé

• Openers on R&V Protégé v2.0 TV series (3 eps & a replay)

• Branding in R&V Protégé v2.0 TV series promos

•Highlights

• Openers on all Highlights (approx 6)

•Product integration into all R&V mentions on U live (estimate 10)

•Sponsorship of weekly U live artist highlights for 8 weeks

• Online

•Pre-roll on all U online video (Nov – Jan 10,000 streams / month)

•Branding on all online elements (Nov – Jan – 50k PIs per month)• Tiles

• Banners

• u.co.nz webskin

• Branded page of u.co.nz

• Tailored sponsor related promotions could be developed to suit

The Details

Next Steps

Please let us know if this looks of interest for your brand and we can tailor up a proposal together.

Contact:

Nicky Smart

Sales Manager –Digital TV

Channels (TVNZ)

nicky.smart@tvnz.co.

nz(09) 916 7819

021 274 2574