a scale of measuring attitude toward private label products and an examination of its psychological...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. A scale for measuring attitude toward private label products and an examination of its psychologi... Burton, Scot;Lichtenstein, Donald R;Netemeyer, Richard G;Garretson, Judith A Academy of Marketing Science. Journal; Fall 1998; 26, 4; ABI/INFORM Complete pg. 293

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Page 1: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

A scale for measuring attitude toward private label products and an examination of its psychologi...Burton, Scot;Lichtenstein, Donald R;Netemeyer, Richard G;Garretson, Judith AAcademy of Marketing Science. Journal; Fall 1998; 26, 4; ABI/INFORM Completepg. 293

Page 2: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 14: A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.