“ABP” A New Way to Recruit

A guide for recruiting in the grown-up decades of the 21st century: 2017-2018 and beyond

Then:

Job ads cost money.

Postings were targeted on niche sites.

Post and hope the perfect candidate happened to be looking, and just happened to be available.

Now:

Postings are free (use technology to syndicate postings).

Post pre-demand (engage talent with your employer brand when they are ready).

Agile job posting is possible (post and test variants based on analytics).

What does this all mean?

The tools are available to manage the recruitment process like any

sales funnel:

Candidates are Consumers

Applying = Buying

Help them with their buyer’s journey.

Apply your company’s marketing process to your recruitment process.

Create an authentic, engaging, image and video rich career site as the gateway for welcoming potential talent.

Then engage!

Use social, email and content marketing to develop your talent communities, and engage with candidates.

Give them the information they need to “buy.”

Create Awareness.

Facilitate Consideration.

Inform Decision.

For great information on inbound marketing and the buyer’s journey, check out Hubspot!

For help in applying inbound marketing principles to your recruitment program, check out TalentCMO!

Thank You!