accelerance agpn presentation
TRANSCRIPT
www.Accelerance.com * 1-877-992-2235 * [email protected]
+1-650-472-3785 global + fax
Accelerance, Inc.Redwood City, CA & Charlotte, NC USA
Global Partner NetworkBuild Credibility & Trust in the U.S. Market
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Standing Out in a Crowded Market
• The Expensive Salesperson Merry-Go-Round– Limited Rolodex & many don’t perform
Difficult to generate salesin a reliable, predictable, cost effective way
• Lead Gen companies– Cannot predict results or close deals
• Website Leads– You still have to close ‘em
• Technical Excellence– But no one knows or cares
• Poor Marketing Materials– That talk about you and not the
problems of the customer
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To Get a Steady Stream of Clients…
• Build Credibility & Trust with prospects– Understand their wants & needs– Speak their language– Create magnetic client content– Share content on respected channels
• Use a repeatable sales lead,nurture & close process
• Have multiple sales channels
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Outsource Your Sales & Marketing
Use Accelerance as your partner for:
• Highly-qualifiedclient opportunities
• Relevant contentthat attracts prospects
A complete sales lead, nurture & close service
Gold
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Join the Global Partner Network(3 levels of membership)
• Qualified Client Opportunities
• Professional Sales Process• Webinars, articles and video blog posts• Sharing on LinkedIn, Facebook, YouTube & Twitter• Industry leading content for your blog & website
Silver
Bronzeccelerance
Preferredccelerance
PreferredA
A complete sales lead, nurture & close service
ccelerancePreferred
ccelerancePreferredA
Which Level is Best for You?
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Bronze + More content – video blogs &webinar, On-site assessment &promo materials, Preferred Partner status
A complete sales lead, nurture & close service andcustom content blogs, PR, success stories & videoblogs – published regularly, online member directoryentry & logo on your website
Gold
Silver
Bronze
Silver + More content – text blogs & additionalwebinars to implement a prolificcontent marketing and sales strategy
ccelerancePreferred
ccelerancePreferredA
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Partner Marketing Content
• Webinars
• White Papers
• Blog Posts
• Video Blogs
• Social Media
Promotion using Email, LinkedIn,Facebook, YouTube & Twitter
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On-Site Evaluation(Gold only)
Improves your credibilitywith clients
Enables us to sell yourservices assertively
100-point comprehensive assessmentsuitable for prospect review
Business Technical Security Recruiting
Marketing Infrastructure Location Training
Based on industry standards & guidelineswith a goal of improving your sales
Why Clients Love Accelerance!
• Free objective advice
• Free partner referrals
• Choice of technologies &global locations
• We speak American– and English too!
– y un poco de español también
• We wrote the book (literally)
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Rapid ReferralSMRapid ReferralSM
The free software outsourcingvendor referral service
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Your Other Sales OptionsCommissioned
Brokers• No fixed cost• Lead gen + Sales
process management• Success-based
performance
But…• High commissions of
20% to 30%• No guaranteed results• Varied prior experience,
training required• Turnover issues, loss of
knowledge continuity &other related costs
• No exclusivity• No marketing services
Direct Sales orSales Service
• Full exclusivity• Lead gen + Sales
process management• Partial success-based
performance
But…• Costs $5K to $10K per
month + commissions• No guaranteed results• Varied prior experience,
training required• Turnover issues, loss of
knowledge continuity &other related costs
• One guy, not scalable• No marketing services
MarketingServices
• Improves your brand• Key messaging• Mass reach• No commissions
But…• Fixed cost• No guaranteed results• No sales cycle or
closing management
Pay-Per-LeadServices
• Predictable # of leads• No commissions
But…• Fixed cost• Limited exclusivity• No sales cycle or
closing management• Turnover issues, loss of
knowledge continuity &other related costs
• Varied experience,training required
• No marketing services
A Dedicated Direct Sales Guy?
Cost of a Silver PartnershipEquals
• 25% to 33% of oneUS-based salesperson
– median base salary$100,000 to $125,000
• Or one Tier 1, two-day event(e.g., Gartner)
– with a 4’ x 4’ booth
and includes:
• Direct sales from multipleAccelerance resources
• Magnetic client content
– articles, blog posts, webinars,video blogs & whitepapers
• Onsite assessment & promomaterials
• Preferred Partner status
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ccelerancePreferred
ccelerancePreferredA
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Global Partner Quotes
“Accelerance benefits outsourcing vendors by providing the local knowledge about itsU.S. clients and mapping each client’s needs to the vendors whose capabilities arethe best fit. This results in high-quality leads. Accelerance brings huge value andtakes the risk out of any offshoring endeavor.”
— Parijat Agarwal, VP of Delivery at MetaCube Software in Jaipur, India
“We still find U.S. clients through our personal connections, but being an Accelerancepartner has tremendously increased our business and enables us to win clients wenever would meet otherwise.”
— Vijay Shah, CEO of V2Solutions in Mumbai, India
“Accelerance really worked hard to know our company from the inside out. Theycame here and did a comprehensive assessment, not just of the facilities, attributesand capabilities, but of the people and client responsible professionals themselves.Their approach and philosophy of selling and the difference in winning business andlosing it is based on a holistic partnership and understanding approach. No miraclesales promises.....hard work which has led over the last year to a very attractive bookof business and pipeline! They know us. They represent and promote the value andsubtleties of our business the right way and they continue to work with us and ourclients in building bridges and business together.”
— Alejandro Vásquez, Dir. of Intl. Business at PSL in Medellín, Colombia
SilverGold
Bronze
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Global Partner Network Membership
* Paid quarterly, semi-annually or annually
• Exclusive Qualified Client Opportunities
• Professional Sales Process• Webinars, articles and video blog posts• Sharing on LinkedIn, Facebook, YouTube & Twitter• Links to support the SEO of your blog & website content
A complete sales lead, nurture & close service
ccelerancePreferred
ccelerancePreferredA
$5K per month* $3K per month*
$2K per month*
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Ramping Up the Channel
Added toOnline Member
Directory
MembershipApproved
Day 0 1801501209030 60
OnsitePartner
EvaluationCompleted
First blog postdelivered
(Preferred levels only)
Regular blogpublishing
schedule achieved
Onsiteassessment
videos published
On-going content publishing & client prospecting
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Next Steps• Don’t miss your chance at winning new clients . . .
• . . . and serious sales growth of your company
• Schedule a review of using theAccelerance partner sales channel today. . .
Call 1-650-472-3785 x200
http://www.Accelerance.com
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About Accelerance• Approved partners in over a dozen countries
• Attractive & Relevant content (Webinars, Video, Blogs, etc.)
– Builds Credibility & Trust in our partners
– Is a Magnet for new clients
• Offices in Silicon Valley & Charlotte, North Carolina
– US-based senior consultants &expert industry veterans
– Founded by CEO, entrepreneur &author Steve Mezak in 2001