ACCELERATED TALENT DEVELOPMENT PROGRAMME

2012

CENTRE FOR GENERAL MANAGEMENT DEVELOPMENT

www.cranfield.ac.uk/som/atdp KNOWLEDGE INTO ACTION

General Management Programmes that provide significant business and individual outcomes. Our distinctive approach to general management development combines breadth of managerial knowledge with depth of personal insight. Programmes are challenging and pragmatic. Managers leave the programmes energised, inspired and above all, clear about how to use their unique capabilities and position to add much greater value to the organisation. Programmes within the portfolio are comprehensive development experiences providing key personal insights. Managers are able to enhance their leadership profile and expand their sphere of influence. Each programme provides a powerful and intensive development opportunity at key stages of a manager’s career. Our strong focus on personal development and a year-long supportive relationship are unique to Cranfield’s general management programmes. CRANFIELD BUSINESS DIRECTORS PROGRAMME For senior executives in large and small businesses. The programme enables participants to enhance strategic leadership, contribution and impact. CRANFIELD ADVANCED DEVELOPMENT PROGRAMME For senior managers moving into business leading roles. The programme enables participants to develop their strategic and leadership contribution. general management perspective. The programme enables participants to move beyond their specialist expertise in order to add more value across the business.

ACCELERATED TALENT DEVELOPMENT PROGRAMME For managers early in their careers who want to develop a wider business perspective, more confidence and credibility in order to accelerate and fulfil their potential. This programme enables participants to add greater value and build a high profile in their organisations. COMPANIES THAT HAVE ATTENDED THESE PROGRAMMES Miller Construction (UK) Ltd EDF Energy Rockingham Motor Racing Circuit Virgin Atlantic Airways Ltd Dubai World Trade Centre (LLC) The Forensic Science Service Carphone Warehouse UK Ltd The Vale Hotel Golf & Spa Resort London Hilton on Park Lane Whether you are looking to develop your managerial talent, widen your business knowledge from a functional to a general role or wanting to move from being an excellent manager to a business leader, we have a programme that best fits your needs. Our portfolio of general management programmes offers you innovative, highly stimulating and challenging learning experiences. You can read about the programmes here or give us a call. We would be delighted to help find the right programme for you.

CENTRE FOR GENERAL MANAGEMENT DEVELOPMENT

The Accelerated Talent Development Programme (ATDP) is specifically designed to provide a substantial development experience to talented, high potential managers. The programme combines a breadth of usable business knowledge with the development of personal insight required to turn this knowledge into action. The programme represents the first part of a 12-month development process, specifically designed to provide participants with the capabilities required to fulfil their potential. Ongoing individual support and intensive coaching are key features. The ATDP is designed to accelerate the contribution of highly talented individuals, to enable them to add greater value and build a high profile in their organisations. The programme is delivered by senior faculty who are recognised thinkers in their fields and all participants have access to Cranfield’s deeply practical research. The style of delivery is highly interactive and personally challenging. Subject sessions are supplemented with one-to-one coaching and there are opportunities for analysis and debate around key management issues with peers from different industries and backgrounds. APPROACH The ATDP blends essential business knowledge with a powerful personal development focus and it is this particular dimension that makes the programme so compelling. Managerial knowledge is translated into action through a twelve-month development process emphasising personal contribution, style and impact.

STRUCTURE In a modular format (an initial twelve days plus three and twelve-month reviews). The design delivers a combination of practical business knowledge and personal development insight, which enables participants to optimise their learning through effective action. Ongoing development support and coaching throughout the twelve-month period is a unique feature. PROGRAMME SUMMARY The ATDP is a substantial and enduring development experience for talented, high potential managers. Delivery includes a highly interactive blend of live case studies, applied business projects, syndicated discussions and individual assignments. You will be challenged to add greater value through the credibility of your contribution. All participants will develop a 100-day action plan with clear objectives, milestones and outcomes that support the clear application of learning to the business. Three and twelve-month review modules consolidate this learning and enable participants to re- evaluate progress as a foundation for continuing development. WHO ATTENDS? Participants are ambitious, talented individuals, who have the capability to become high-flyers of the future. Usually responsible for implementing rather than developing strategy, participants come from a variety of functional and specialist backgrounds. Typically, they would benefit from a wider business perspective and a more mature, confident management style in order to fulfil their promise. Past participants have come from all business sectors, as well as public, ‘not for profit’, and charity organisations.

ACCELERATED TALENT DEVELOPMENT PROGRAMME

THE BENEFITS Participants leave the ATDP with the energy, confidence and ability to make a real difference. The unique combination of usable business knowledge coupled with personal development insight, will enable you to achieve: The transition from an operational to a

management role The ability to work outside your comfort zone A wider perspective on management and

business An understanding of organisational politics

and the social dynamics of organisations The confidence to challenge the status quo in

constructive ways Change through implementing pockets of

good practice A new perspective on how to make a

significant and enduring managerial contribution.

A TYPICAL PROGRAMME The Accelerated Talent Development Programme focuses upon a wide range of business issues. The content is strongly applied so that participants can make links to their current management practice. Programme content includes: Leadership and management roles Operations management Finance and management accounting Comprehending the global business

environment Effective marketing management Understanding politics and change in

organisations Strategic management of people Knowledge management. Competitive strategy Managing organisational relationships.

DETAILS Faculty: Co-Directors, Dr Veronica Burke & Dr Martin Clarke Duration: 12 days residential + 24 hr review module (after 3 months) + 24 hr review module (after 12 months) Cost: £10,700 + VAT Dates: 19 to 30 March 2012 3 month review 19-20 July 2012 12 month review April 2013 tbc 25 June to 06 July 2012 3 month review 01-02 November 2012 12 month review July 2013 tbc 19 November to 30 November 2012 3 month review January 2013 (tbc) 12 month review September 2013 tbc Contact Sara Shakespeare T:+44(0)1234 754569 F:+44(0)1234 751908 sara.shakespeare@cranfield.ac.uk www.cranfield.ac.uk/som/atdp

ACCELERATED TALENT DEVELOPMENT PROGRAMME

ACCELERATED TALENT DEVELOPMENT PROGRAMME SAMPLE TIMETABLE

WEEK 1 In the first week you will begin to build a personal development agenda. This agenda forms the starting point for project work over the middle weekend. A different location during this period provides the learning context for this project, which is a realistic simulation of your managerial challenges. Developing Managers Potential Organisational Culture and Change Managing Politics Leadership and teamwork Competitive strategy Managerial economics Finance and management accounting. The tasks closely parallel managerial activity in real organisations. During and after the project, a series of facilitated reviews, led by the tutorial team, will help you recognise clearly what is required to gain managerial visibility and credibility. The process will bring into sharp relief your key development areas, usually resulting in renewed confidence, clarity and sense of purpose.

WEEK 2 Throughout the second week, you will continue to experiment with your personal development agenda. You will also undertake a short project that provides a vehicle for translating insights from the programme into work-based actions. Managing Knowledge Effective Marketing Management E-Business and Supply Chain Management Operations Management Strategic Management of People.. The action planning process is taken very seriously. Each participant constructs a comprehensive 100-day action plan covering personal development and organisational change issues. Expressed in highly practical terms, this plan has clear objectives, detailed examples, deadlines and measurable outcomes. On the final day, you will present the key elements of your plan, focusing in particular on what you expect to have achieved by the time of the Review Modules. PROGRESS REVIEW MODULE (3 MONTHS) Three months after the course you are invited back for a 24-hour review module to revisit your action plan and set new targets in light of your progress. CONTINUING DEVELOPMENT REVIEW MODULE (12 MONTHS) To support your continuing development you are invited back to Cranfield to reflect on the long-term impact of your development from the programme, gain an insight into managing your continuing personal development, renew your development agenda and plan the next phase.

“Greater visibility and credibility within our organisation not only for myself but for members of my team were two of the key consequences of my participation on Cranfield’s Accelerated Talent Development Programme,” says Jacqui Wales, Marketing Manager of leading international cable supplier, Eland Cables. “I chose the course because I had progressed fairly quickly within the company and realised that I needed a clearer understanding of other aspects of the business. Also I knew I managed by instinct and wanted to broaden my understanding of the different ways of motivating and directing people towards the company’s objectives. I gained a valuable perspective on my managerial style from the course leaders and participants. Hearing how other people viewed me has helped me make some useful changes. For example, I’ve learned the importance of how I say things in terms of my credibility. The pitch and tone of my voice can make a big difference to the impact of what I am saying and how confident I sound. In fact, greater confidence all round was one of my most useful gains from the course. During the course and the review days I gained far greater confidence in my own abilities and the things that I was already doing right as well as clearer insight into the areas I needed to improve and a practical plan for making the necessary changes. Overall, the course was a real confidence boost and through the tailored personal development approach, including feedback from other course participants, we were all able to learn more about our different strengths and weaknesses. Writing and commiting to a 100 day action plan ensured the leaning translated to actual behavioural changes and the benefits are ongoing.”

CASE STUDY Jacqui Wales, Marketing Manager, Eland Cables

PAST PARTICIPANTS INCLUDE: Warehouse Manager Coca-Cola Enterprises Ltd Business Cell Manager SPS Technologies Ltd Centre Manager The FA Group Food & Beverage Manager South Lodge Hotel Restaurant Manager One Aldwych Ltd Executive Chef Brown's Hotel General Manager Donnington Valley Hotel and Spa Head of Client Operations Words & Pictures (Educom) Ltd Senior Principal Ecologist Thomson Ecology Services Sales Manager COA Solutions Senior Buyer Primafruit Ltd Facilities and Services Manager The Security Company (International) Ltd Airline Training Captain Qatar Airways Head of Event Management ExCel Executive Officer to the Vice-Chancellor University of Warwick

FACULTY BIOGRAPHY: Veronica Burke BH (Hons) PGCE MA PhD Veronica has 15 years experience in

management development. Prior to joining Cranfield, she has held senior positions in other UK business schools. With a special interest and expertise in the personal development of high potential managers, she has worked on development

with a number of major organisations in the UK and abroad, including the BBC, BP and The Home Office. Her research and publications focus around leadership development, conflict management and transfer of learning. She has recently published in academic and practitioner journals and presented her work at international conferences. Veronica has also worked extensively as an independent consultant to businesses and as an executive coach with client organisations in the financial services, technology, construction, hospitality and public sectors.

FACULTY :

Joe Nellis BSc (Econ) MA PhD FHEA AcSS Professor of International Management Economics

Keith Parker BSC MA (Oxon) MBA FCA

Chartered MCIPD Dip Mus Programme Lecturer

David Butcher BA MA PhD CPsychol AFBPsS Director, General Management Programmes Group

Hugh Wilson MA (Oxon) DipCompSci (Cantab) Professor of Strategic Marketing

Bob Lillis BSc PhD PGCHE MIOH FHEA Lecturer in Service Operations Management.

Rob Lambert MSc DMS Senior Lecturer in Management Information systems

Richard Schoenberg BSc MBA PhD Senior Lecturer

Catherine Bailey BSc PhD CPsychol AFBPsS Director Cranfield Business Leaders’ Programme

Martin Clarke BSc, PhD Senior Lecturer in Management Development, Director, General Management Programmes Business

Emma Macdonald MBus(Research) PhD Senior Research Fellow in Marketing

David Buchanan BA PhD FRSA Chartered FCIPD Professor of Organizational Behaviour