adduplex windows phone statistics report - july 2014

Windows Phone Statistics Report

for July 2014

July 24th, 2014

Compiled by Lijana Juozaityte and Alan Mendelevich on July 29th, 2014

Windows Phone Statistics Report

Welcome to the newest issue of AdDuplex’ Windows Phone Statistics report. We are trying a new format this month. Please let us know what you think about it at [email protected]

As for Windows Phone ecosystem in general, we don’t see any spectacular results this month, but having said that, we notice Lumia 630 entering the top-10 in many markets and a bunch of new devices right on the horizon.

Continue on for the details…

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July, 2014

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Data Source

This report is based on data collected from 4451 Windows Phone apps

running AdDuplex SDK v.2. The raw data analyzed was collected over the

day of July 24th, 2014 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model

names under their canonical retail model names, but it is possible that some

of the rare model name variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and

Windows 8 apps empowering developers and publishers to promote their

apps for free by helping each other. AdDuplex was established in January

2011 in Vilnius, Lithuania. As of July 2014, more than 8,500 apps actively

use AdDuplex to gain more visibility.

Windows Phone Devices WorldwideJuly 24th, 2014

Again, no dramatic changes in

the Worldwide TOP-10 this

month. However, it is worth

mentioning that all three leaders

are loosing a bit of their share of

the market.

A slight anomaly (can’t find a

different explanation) resulted in

Lumia 710 moving up this

month. Lumia 820 was pushed

down to the last position from

8th.

As for the latest releases, Lumia

630 moved up #20 to #13, L635

is at #27 and Lumia 930 can be

found at #31 in July.

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NOKIA Lumia 52030,9%

NOKIA Lumia 6257,2%

NOKIA Lumia 9206,5%

NOKIA Lumia 7105,2%

NOKIA Lumia 6205,1%

NOKIA Lumia 5214,9%

NOKIA Lumia 7204,7%

NOKIA Lumia 9253,6%

NOKIA Lumia 8003,5%

NOKIA Lumia 8203,5%

Other24,9%

OS Version - WorldwideJuly 24th, 2014

As for OS versions, WP 8.0

got momentum in losing it’s

share (dropped by 4.9%) of

the market, while WP 8.1 is

gaining it (gathered 4.2%).

While Windows Phone 7.x

has increased its

percentage by 0.7, it could

be attributed to the same

Lumia 710 anomaly in this

month’s data.

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Windows Phone 8.070,4%

Windows Phone 7.x17,7%

Windows Phone 8.111,9%

Windows Phone 8 Manufacturers Worldwide

July 24th, 2014

Nokia has gained 0.7% again

while HTC, Samsung and

Huawei all lost some.

There are more and more new

devices showing up in the data,

but as these are not publicly

available yet, they only

comprise 0.001% combined.

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NOKIA94,5%

HTC3,7%

SAMSUNG1,1%

Huawei0,7%

Other0,001%

Windows Phone Devices - USJuly 24th, 2014

None of devices from last

month’s US Windows

Phone Devices chart

changed their positions

except one. Lumia 900 had

to leave the TOP-10

because Lumia 630 made

its way through and has

2.1% of the market in July.

A good sign for a brand new

model.

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NOKIA Lumia 9208,4%

NOKIA Lumia 8225,5%

HTC 8X4,7%

NOKIA Lumia 9284,4%

NOKIA Lumia 9254,1%



NOKIA Lumia 6302,1%

Other15,2%

US Windows Phone 8.x OperatorsJuly 24th, 2014

Cricket entered the US

carrier chart with quite a

splash and is mostly

responsible for Lumia 630

entering the top 10 in the

country.

It’s good to see not only the

expanded list of OEMs, but

more operators offering

Windows Phone devices to

their customers too.

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AT&T34,2%

T-Mobile21,8%

Verizon Wireless14,1%

MetroPCS10,9%

cricket7,3%

Family Mobile3,4%

Other8,4%

Windows Phone Devices - GermanyJuly 24th, 2014

Even though we’ve covered

Germany just last month,

we couldn’t miss the

opportunity to congratulate

the Germans on winning the

World Cup!

The most notable

development in Germany is

Lumia 630 entering the

chart at the 7th position.

Lumia 930 is the 16th

position already.

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SAMSUNG ATIV S6,3%

NOKIA Lumia 8206,1%

NOKIA Lumia 8005,1%

NOKIA Lumia 6304,8%

NOKIA Lumia 6204,7%


NOKIA Lumia 6254,4%

Other22,8%

http://blog.adduplex.com/2014/06/adduplex-windows-phone-statistics.html

Windows Phone Devices - ArgentinaJuly 24th, 2014

It’s been a while since the

last time we covered stats

of WP devices in Argentina.

Though only three new

devices made it through to

TOP-10 here (Lumia 925,

Lumia 1020 and Lumia

720), the chart looks totally

different since August,

2013. All devices swapped

between each other.

Lumia 520 is the leader

here with 33.9%.

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NOKIA Lumia 7209,8%

NOKIA Lumia 9009,4%

NOKIA Lumia 9204,1%


NOKIA Lumia 9251,5%

LG Optimus 70,2%

NOKIA Lumia 8000,2%

Other0,7%


Windows Phone Devices - HungaryJuly 24th, 2014

As for Hungary, this is the first time it appeared in AdDuplex monthly stats report.

The #1 here is Lumia 520.

Lumia 625 and Lumia 800 are sharing #2 and #3 positions with 14.6% each.

And talking more about Lumia 800, it has much bigger percentage of the market in Hungary comparing with the Worldwide chart.

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NOKIA Lumia 6107,5%

NOKIA Lumia 8206,4%

NOKIA Lumia 9255,3%

NOKIA Lumia 6204,5%

NOKIA Lumia 7103,9%

NOKIA Lumia 9203,4%

NOKIA Lumia 7202,0%

Other10,2%

Windows Phone Devices - FranceJuly 24th, 2014

Few changes happened in

WP TOP-10 chart in France

since last May.

• Lumia 925 swapped

places with HTC 8S and

now is in 3rd position;

• Lumia 1320 swapped

with Lumia 820 between

6th and 7th positions;

• And Lumia 635 made it

to TOP-10 with 2.3%

pushing out the Lumia

620.

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NOKIA Lumia 9255,9%

HTC 8S5,4%

NOKIA Lumia 9205,3%


NOKIA Lumia 8203,2%

NOKIA Lumia 6103,0%

NOKIA Lumia 8002,4%

NOKIA Lumia 6352,3%

Other13,8%


Windows Phone Devices - IndiaJuly 24th, 2014

Two devices have dropped

out of TOP-10 chart in India:

Lumia 820 and Lumia 920.

They had to be sacrificed

for Lumia 1320 which is #10

and Lumia 630 which

gained 3.7% of the market

and jumped right away to

the #7 position.

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NOKIA Lumia 6258,8%

NOKIA Lumia 6206,5%

NOKIA Lumia 5255,8%

NOKIA Lumia 7104,5%

NOKIA Lumia 6303,7%

NOKIA Lumia 5103,6%

NOKIA Lumia 6103,3%


Other13,4%

Windows Phone Devices - PolandJuly 24th, 2014

Not counting the decrease of Lumia 520 market share, we see quite a few more movements in WP market in Poland.

HTC 8S stepped aside from #3 position to #6 and Lumia 800 moved up from #5 to #3 and now has 9.6% of the market.

And time came for Lumia 720 to leave the TOP-10.

Therefore Lumia 925 moved in and is in the 9th position with 3.3%.

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NOKIA Lumia 8009,6%

NOKIA Lumia 9208,2%

NOKIA Lumia 6108,0%

HTC 8S7,3%

NOKIA Lumia 8204,5%

NOKIA Lumia 7103,9%

NOKIA Lumia 9253,3%

NOKIA Lumia 6202,9%

Other17,1%

Windows Phone Devices - RussiaJuly 24th, 2014

Lumia 630 has joined its

siblings in the Russian

charts, flushing out HTC 8S

and now is #10 in the chart

with 3.5%.

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NOKIA Lumia 9208,8%

NOKIA Lumia 7207,4%

NOKIA Lumia 8006,6%

NOKIA Lumia 6206,0%

NOKIA Lumia 6255,8%

NOKIA Lumia 8205,5%

NOKIA Lumia 9255,0%

NOKIA Lumia 7104,3%

NOKIA Lumia 6303,5%

Other30,3%

New unreleased devices

We’ve continued seeing all the devices from the new OEMs and Nokia we’ve covered last month. There are 2 devices from the companies we already know that we are happy to see back in the Windows Phone fold:

1. LG D635 – we’ve been fans of LG’s Optimus 7 back in the Windows Phone 7 days and are happy to see them return. This looks like a mid-range phone with 720p, 5” screen. Seems like a good start.

2. HTC HTC6995LVW is likely that rumored HTC One (M8) variant with Windows Phone 8.1 on-board. As its Android sibling it is a high end phone with a 1080p 5” screen. Unfortunately this is a Verizon exclusive model number and we haven’t seen a global variant of it just yet. Looks like there could be a gap before we see this beauty internationally (if at all).

As for NOKIA/Microsoft they have something up their sleeve too:

• NOKIA RM-1038/RM-1039 is a 720p 4.7” phone (Lumia 730?) which we have seen in quite a few places around the globe, including AT&T in the US.

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A quick look at what our logs have to tell


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