adtechinspiringresearchtech - insight...
TRANSCRIPT
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Ad Tech Inspiring Research Tech The Power of Retargeted Surveys and Segment Surveys
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Ad Tech Research Tech
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Ad Tech Has Massive Scale
5,000,000,000,000
500
2,000
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Why Survata Understands Ad Tech
We reach respondents across our publisher network…
…where they take our clients’ surveys to unlock content
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Advantages of Publisher Network Model
More representa/ve
Faster turnaround
More accurate
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Finding Your Customers Across the Web
[email protected] [email protected] [email protected] [email protected]
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Pixel Email hash DMP integraUon
Audience profiling
Offsite visitor surveys
Site bounces
Ad effecUveness
RETARGETED SURVEYS
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Using Other People’s Data
In-‐market for a car this month
Filled out a mortgage applica/on
Offline grocery purchases
Credit scores
Job seekers
People planning a vaca/on
TV viewing data
Outdoor ad exposure
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Survata Has Ad Tech RelaUonships
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TargeUng by External Segments
Ad pre-‐tesUng
Audience verificaUon
Offline purchase surveys
Segment validaUon
SEGMENT SURVEYS
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Offline Ac0ons
Online Profiles
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We Can Help