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How to survive in the blogosphereTRANSCRIPT
Surviving in the Blogosphere: A Guide to Successful
Blogging
Elena Berry ADV 492 Presentation
12/05/2009
Introduction Weblogs
– Commentary – Events – Graphics/Video
Blog Types
Personal–
Corporate–
Genre (Political, Celebrity)–
Blogging Today • Most Popular
Social Media Tool
• Connection with Public
• Instant Access
There is no “Standard” Blog Approach
Blogging Tools
Blogging Hosts
Blogging Topics
• Pick something interesting and unique – Audience
Audience • Who is your Audience?
• Research your target consumer/clients
• What does Your reader want or need?
Content
Headline– Catchy– Unique
• Make them want more
• Headline=Teaser
Content cont.
• Start strong • Sound like an expert • Don’t overwhelm readers • active, “friendly” words• Use bullet points and italics• Bold paragraph headers• Use short lists for key points
Your Blog’s Visual Theme• Make it look good!• Keep your audience in mind• Doesn’t have to be over the
top
Keywords
• Unique, specific (Adwords)– Bad Keyword: Music– Good Keyword: MP3
Downloadable Music• represent your blog theme• Link often!
SEO
• Cross-linking • Link-farming • Keyword Phrase (Adwords)
RSS
• Build your blog’s reach• RSS Feed increases
readership and distribution
Remember to…
• Keep at it!• Update Regularly• Have fun with it!
THANK YOU