advanced seo tips, tools, and hacks for 2016 by stephan spencer
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![Page 1: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/1.jpg)
#SMX #12A @sspencer
ADVANCED SEO TIPS, TOOLS, AND HACKS FOR 2016
![Page 2: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/2.jpg)
#SMX #12A @sspencer
STEPHAN SPENCERSEO Expert/Author/Speakerwww.stephanspencer.comTwitter: @sspencer
Who Am I?
![Page 3: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/3.jpg)
#SMX #12A @sspencer
![Page 4: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/4.jpg)
#SMX #12A @sspencer
How to Find Technical Issues Using Google Operators
![Page 5: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/5.jpg)
#SMX #12A @sspencer
“site:http://lululemon.com/”
Site:
![Page 6: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/6.jpg)
#SMX #12A @sspencer
“site:http://lululemon.com/”
Exclude subdomains “site:http://lululemon.com -sustainability.lululemon.com -static.lululemon.com -www.lululemon.com -eu.lululemon.com -fr.lululemon.com -blog.lululemon.com -info.lululemon.com -investor.lululemon.com”
Site:
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#SMX #12A @sspencer
“site:http://shop.lululemon.com/”
Exclude subfolders“site:http://shop.lululemon.com -shop.lululemon.com/products”
Site:
![Page 8: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/8.jpg)
#SMX #12A @sspencer
"email marketing" site:marketingprofs.com
(site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)
"email marketing" (site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)
Site: with word or phrase searchSite: with multiple sites
![Page 9: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/9.jpg)
#SMX #12A @sspencer
![Page 10: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/10.jpg)
#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 results
Site: with inurl:/allinurl:
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#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:
Site: with inurl:/allinurl:
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#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunka
Site: with inurl:/allinurl:
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#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunkaand you get down to a more manageable number
Site: with inurl:/allinurl:
![Page 14: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/14.jpg)
#SMX #12A @sspencer
add an allinurl:allinurl:hunka big love 4 site:vermontteddybear.comand you can really drill down
Site: with inurl:/allinurl:
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#SMX #12A @sspencer
Combine all of the abovesite:shopping.rediff.com inurl:shoes -shopping.rediff.com/product/Shows all of the pages with “shoes” in the URL which aren’t /product/ pages
Mix and Match
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#SMX #12A @sspencer
&start=990https://www.google.com/?gws_rd=cr&&fg=1#q=site:stephanspencer.com&start=990
Skip to the End
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#SMX #12A @sspencer
Where is the link to the text cache (and other cache info)?
Text Cache
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#SMX #12A @sspencer
Just add &strip=1
Text Cache
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#SMX #12A @sspencer
The Best and Most Efficient SEO Tools for Finding Onsite
Technical Problems
![Page 20: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/20.jpg)
#SMX #12A @sspencer
![Page 21: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/21.jpg)
#SMX #12A @sspencer
Google Search Console
![Page 22: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/22.jpg)
#SMX #12A @sspencer
All the usual insights:- Missing or long titles and descriptions- Traffic by kw or page across device types- Index status - Sitemap insights- Crawl errors and stats
Google Search Console
![Page 23: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/23.jpg)
#SMX #12A @sspencer
Some newer / underused features:- Mobile Usability- Accelerated Mobile Pages- Robots.txt tester- Fetch as Google
Google Search Console
![Page 24: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/24.jpg)
#SMX #12A @sspencer
Bing Webmaster Tools
![Page 25: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/25.jpg)
#SMX #12A @sspencer
Screaming Frog
![Page 26: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/26.jpg)
#SMX #12A @sspencer
DeepCrawl
![Page 27: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/27.jpg)
#SMX #12A @sspencer
DeepCrawl
![Page 28: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/28.jpg)
#SMX #12A @sspencer
DeepCrawl
![Page 29: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/29.jpg)
#SMX #12A @sspencer
DeepCrawl
![Page 30: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/30.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 31: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/31.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 32: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/32.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 33: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/33.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 34: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/34.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 35: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/35.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 36: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/36.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 37: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/37.jpg)
#SMX #12A @sspencer
Rank Ranger
![Page 38: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/38.jpg)
#SMX #12A @sspencer
Search Metrics
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#SMX #12A @sspencer
Authority Labs
![Page 40: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/40.jpg)
#SMX #12A @sspencer
Authority Labs
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#SMX #12A @sspencer
Check Load Times
Chrome Developer Tools
![Page 42: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/42.jpg)
#SMX #12A @sspencer
Emulate Devices
Chrome Developer Tools
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#SMX #12A @sspencer
HTTP or HTTPS?
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#SMX #12A @sspencer
- 2015 Google starts giving small rankings boost to https
- Google now crawling both versions - Gives preference to https- Check if your site resolves under both- Will only prefer https if all elements on page are
secure- 301 Redirect http URLS to https equivalents
Google Indexing HTTPS Pages by Default
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#SMX #12A @sspencer
Mobile
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#SMX #12A @sspencer
Mobile Canonicals
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#SMX #12A @sspencer
- Only if you have separate URLs- Detect user-agent strings and redirect them
correctly- Rel=canonical. Use the desktop value for both the
mobile and desktop version- Rel=alternate. For use on the mobile only
Desktop vs. Mobile URLs
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#SMX #12A @sspencer
That is:- On the desktop URL add rel=”alternate” tag pointing to the corresponding mobile URL. - On the mobile page, add a link rel=”canonical” tag pointing to the desktop URL.- You can also add rel=alternate to your sitemaps- https://
developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls
Desktop vs. Mobile URLs
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#SMX #12A @sspencer
Bonus Tips
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#SMX #12A @sspencer
Google got rid of the ability to select an alternate location
Local SERP Results
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#SMX #12A @sspencer
Here are a couple tools to see local SERPS- RankRanger http://
beta.rankranger.com/google-serp-features- Stat Search Analytics
https://getstat.com/take-the-tour/local-mobile-serps/
Local SERP Results
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#SMX #12A @sspencer
RankRanger
Local SERP Results
![Page 53: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/53.jpg)
#SMX #12A @sspencer
Stat Search Analytics
Local SERP Results
![Page 54: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/54.jpg)
#SMX #12A @sspencer
Free method… add &near=zipcode to search results URL
Local SERP Results
![Page 55: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/55.jpg)
#SMX #12A @sspencer
- Want to access YouTube, Vimeo, DailyMotion etc videos without logging in and being tracked? http://nsfwyoutube.com/
Access Videos
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#SMX #12A @sspencer
- Google translate any language to English to bypass a firewall (if you can’t use other proxy services).
- Paste your URL over example.comhttp://www.google.com/translate?langpair=fr|en&u=www.example.com
Bypass Workplace Firewalls
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#SMX #12A @sspencer
- add "?.jgp" at the end of any url at an airport wifi and you can get online
Sneaky Airport Wifi Access
![Page 58: Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer](https://reader036.vdocument.in/reader036/viewer/2022081414/58821ee11a28ab3f4c8b7635/html5/thumbnails/58.jpg)
#SMX #12A @sspencerSEE YOU AT THE NEXT #SMX
THANK YOU! You can reach me directly at
For a free electronic copy of one of my books, e-mail me or pass me a business card