1,600 Engaged

Advocates To Shorten The Sales Cycle

How

100,000 C L I E N T S

50

C O U N T R I E S

A cloud-based Human Capital Management (HCM) solution with more than 100,000 clients in over 50 countries.  

M E E T T H E

C E R I D I A N T E A M

Senior Vice President

HOWARD Tarnoff

Monica Riskay Reference Specialist

Kimberly Griffith Customer Success Administrator

Ceridian’s rock star Directors of Customer Success

As well as CARLOS, TOM and KIM

Carlos Gonzalez Tom Vines Kim Edwards

With so many passionate customers, why not create a movement?

The team had

A movement that would mobilize customers to: •  Refer friends and colleagues to Ceridian •  Share their success stories •  Enhance their professional network •  Get recognized for achievements

…but they didn’t know of an easy way to do this.

?

?

? ? ? ?

? ? ?

Until they created an advocate marketing program known as

CERIDIAN

is a customized and exclusive program for advocates. Carlos and Tom created this program to RECOGNIZE customers, EMPOWER prospects and DRIVE SALES for Ceridian.

They built an “AdvocateHub” where customers could participate and compete for recognition.

This approach let them recruit over  

1,600 customers!

“ We were surprised at how many of our customers were EXCITED to be part of the XOXO advocate community. I think the secret to engaging the community is to provide value to your customers through the community.”

Tom Vines Director of Customer Success

A N D  

Share the Love  

In Ceridian XOXO customers can advocate for Ceridian by participating in fun challenges. As they participate, they gain points, levels and status.

Challenges like:

•  One-On-One Reference

Conversations

•  Video Testimonials

•  Case Studies

•  Site Visits

•  Social Media Postings

•  Media Interviews

•  Speaking Engagements

•  And More

*This  is  an  example  of  a  common  reference  opportunity  available  for  Ceridian  XOXO  advocates.  

“ We invite customers to participate in OPPORTUNITIES and CHALLENGES to earn points. We typically have over a dozen challenges running at any time, and it’s not uncommon for us to see participation levels over 20%.”

Kim Edwards Director of Customer Success

BIRDS OF A FEATHER LIKE TO NETWORK TOGETHER

260 INTRODUCTIONS

Since the launch of XOXO, Ceridian has secured over 260 sales references.

But they are more than references, they are often the beginnings to mutually beneficial relationships between advocates and buyers.

Sellers request references within Salesforce creating an opportunity in Ceridian XOXO. Appropriate customers then have the ability to seize the opportunity to connect with their desired network. Great introductions are made, conversations take place and feedback is provided from their advocates to help with the sales process.

1

2

3

LIKE TO NETWORK TOGETHER

260 INTRODUCTIONS

In  three  easy  steps:  

BIRDS OF A FEATHER

These CONVERSATIONS (and other activities) are TRACKED BY POINTS which help MEASURE an advocate's STATUS and the level of recognition they deserve.

“Our customers don’t help us out for points or prizes. The benefits they find most gratifying involve professional development, personal recognition, and access to peers who will help them do a better job every day.”

Carlos Gonzalez Director of Customer Success

TOP 3 REASONS

Customers Love Ceridian’s XOXO Advocate Program

1

Prospects see how peers

reach similar goals

3

Customers are recognized

for their achievements

2

Customers expand their professional

network

TOP 5 REASONS

Ceridian LOVES its XOXO Advocate Program:

Over 260 introductions have been made leading to happy conversations.

20 new case studies and testimonials were volunteered from customers.

More than 35 new video testimonials have been created.

Over 1,600 advocates are engaged with the Ceridian XOXO program. 1

2 3

5 4

All of which have led to increased mindshare in the marketplace, higher lead conversions and shorter sales cycles.

“It was like we had found an untapped source of marketing power – right under our noses. It doesn’t take much to manage the community, but the benefits are off the chart.”

Tom Vines Director of Customer Success

“Influitive has changed the way we approach partnerships with our customers. It’s already had a significant impact on our bottom line and our ability to compete, and we predict it will be a foundational part of our customer success initiative for years to come.”

Carlos Gonzalez Director of Customer Success

The team knew their customers loved Ceridian.

helped them tap into it.

What can Influitive do for you? Visit influitive.com to get started.