agideas conference booklet
DESCRIPTION
eco themed design conference bookletTRANSCRIPT
d e s i g n i s d i f f e re n c e
the green book
Welcome
Who are Greenfleet?
Day One Agenda
Day Two Agenda
Day Three Agenda
Green speakers
Green quiz
Quiz answers
Notes
TWO
THREE
FOUR
SIX
EIGHT
TEN
SIXTEEN
EIGHTEEN
TWENTY
CONTENTS
As a not-for-profit organisation, Greenfleet exists to make a genuine difference. They encourage organisations and individuals to avoid and reduce greenhouse gas emissions and then Offset any remaining emissions by planting native forests... and they have been doing it for fifteen years.
Their forests take carbon from the atmosphere to tackle climate change, but they also do much more. They plant a variety of native trees in permanent forests that help to reduce salinity and soil erosion and provide essential habitat for native wildlife.
GreenfleetWELCOME
This year agIdeas is promoting sustainability in design, By purchasing your ticket you have contributed to the cause. For each ticket sold we gave five percent to Greenfleet to help reduce the carbon footprint we as designers help create. Over the three days we will be introduced to twenty-one speakers who strive to keep their designs eco friendly as well as produce stunning, internationally recognised work.
As a not-for-profit organisation, Greenfleet exists to make a genuine difference. They encourage organisations and individuals to avoid and reduce greenhouse gas emissions and then Offset any remaining emissions by planting native forests... and they have been doing it for fifteen years.
Their forests take carbon from the atmosphere to tackle climate change, but they also do much more. They plant a variety of native trees in permanent forests that help to reduce salinity and soil erosion and provide essential habitat for native wildlife.
GreenfleetWELCOME
This year agIdeas is promoting sustainability in design, By purchasing your ticket you have contributed to the cause. For each ticket sold we gave five percent to Greenfleet to help reduce the carbon footprint we as designers help create. Over the three days we will be introduced to twenty-one speakers who strive to keep their designs eco friendly as well as produce stunning, internationally recognised work.
DAY ONE
EIGHT THIRY
NINE
NINE TEN
NINE FORTY
TEN
TEN TWENTY FIVE
ELEVEN
ELEVEN THIRTY
ELEVEN FIFTY
TWELVE FIFTEEN
ONE FIFTY
TWO FIFTEEN
TWO FORTY
THREE FIFTY
FOUR FIFTEEN
FOUR THIRTY FIVE
Morning Band - Bearhug
Open - Ken Cato
Mauro Porcini (3M) Italy
Cindy-Lee Davies Australia
Design Organic Works Usa
Stormie Mills Australia
Green Group Studio Usa
Marita Leuver Australia
Hugo Davidson Australia
Felipe Taborda Australia
Linda Jukic Australia
Green Lullaby
Ree Treweek South Africa
Linda Loudermilk
Ash Keating Australia
Marian Bantjes Canada
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
15 MIN BREAK
20 MIN BREAK
END OF DAY
50 MIN LUNCHwind turbines work
Unlike a power plant that requires coal to be extracted and transported using huge amounts of natural resources like fossil fuels, water etc. in the process, wind is available easily and naturally all around the surface of the earth. Therefore, it significantly reduces the use of natural resources, and also the cost, time and effort involved in the extraction process.
DAY ONE
EIGHT THIRY
NINE
NINE TEN
NINE FORTY
TEN
TEN TWENTY FIVE
ELEVEN
ELEVEN THIRTY
ELEVEN FIFTY
TWELVE FIFTEEN
ONE FIFTY
TWO FIFTEEN
TWO FORTY
THREE FIFTY
FOUR FIFTEEN
FOUR THIRTY FIVE
Morning Band - Bearhug
Open - Ken Cato
Mauro Porcini (3M) Italy
Cindy-Lee Davies Australia
Design Organic Works Usa
Stormie Mills Australia
Green Group Studio Usa
Marita Leuver Australia
Hugo Davidson Australia
Felipe Taborda Australia
Linda Jukic Australia
Green Lullaby
Ree Treweek South Africa
Linda Loudermilk
Ash Keating Australia
Marian Bantjes Canada
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
15 MIN BREAK
20 MIN BREAK
END OF DAY
50 MIN LUNCHwind turbines work
Unlike a power plant that requires coal to be extracted and transported using huge amounts of natural resources like fossil fuels, water etc. in the process, wind is available easily and naturally all around the surface of the earth. Therefore, it significantly reduces the use of natural resources, and also the cost, time and effort involved in the extraction process.
DAY TWO
Morning Band - Elizabeth Rose
Open - Ken Cato
Russell Davies London
Carine Thévenau Australia
Vladimir Chaika Russi
London Bio Packaging London
Johannes Kuhnen Australia
Jenny Grigg Australia
MadeThought UK
Ben Terret London
Martin Yang Taiwan
Poras Chaudhary India
Botanist USA
Joachim Sauter German
TEN
TEN THIRTY
TEN FORTY
ELEVEN TEN
ELEVEN THIRTY
TWELVE THIRTY
TWELVE FIFTY
ONE FIFTEEN
TWO FORTY
THREE TEN
THREE THIRTY
FOUR THIRTY
FIVE
FIVE FIFTEEN
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
30 MIN BREAK
30 MIN BREAK
END OF DAY
1 HR LUNCH
benefits of a dam
Dams provide a range of economic, environmental, and social benefits, including recreation, flood control, water supply, hydroelectric power, waste management, river navigation, and wildlife habitat. Dams produce over 103,800 megawatts of renewable electricity and meet eight to twelve percent of the Nation’s power needs. Hydropower is considered clean because it does not contribute to global warming, air pollution, acid rain, or ozone depletion.
DAY TWO
Morning Band - Elizabeth Rose
Open - Ken Cato
Russell Davies London
Carine Thévenau Australia
Vladimir Chaika Russi
London Bio Packaging London
Johannes Kuhnen Australia
Jenny Grigg Australia
MadeThought UK
Ben Terret London
Martin Yang Taiwan
Poras Chaudhary India
Botanist USA
Joachim Sauter German
TEN
TEN THIRTY
TEN FORTY
ELEVEN TEN
ELEVEN THIRTY
TWELVE THIRTY
TWELVE FIFTY
ONE FIFTEEN
TWO FORTY
THREE TEN
THREE THIRTY
FOUR THIRTY
FIVE
FIVE FIFTEEN
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
30 MIN BREAK
30 MIN BREAK
END OF DAY
1 HR LUNCH
benefits of a dam
Dams provide a range of economic, environmental, and social benefits, including recreation, flood control, water supply, hydroelectric power, waste management, river navigation, and wildlife habitat. Dams produce over 103,800 megawatts of renewable electricity and meet eight to twelve percent of the Nation’s power needs. Hydropower is considered clean because it does not contribute to global warming, air pollution, acid rain, or ozone depletion.
DAY THREE
Morning Band - The Rubens
Open - Ken Cato
Dana Arnett USA
Shaun Tan Australia
Sustainable Packaging Coalition
Jon McCormack Australia
Art Paul USA (Live from Chicago)
Michael Johnson London
Ross Didier Australia
Apex Lin Taiwa
Study NY (Tara St James)
Dale Herigstad UK
Life after Fabrica
Adam Callen (Katana) Australia
Justin Robson Australia
Jody Iverson (Viddyworks) Canada
EIGHT THIRY
NINE
NINE TEN
NINE FORTY
TEN
TEN TWENTY FIVE
ELEVEN TEN
ELEVEN THIRTY FIVE
ELEVEN FIFTY FIVE
TWELVE FIFTEEN
ONE FIFTY
TWO FIFTEEN
TWO THIRTY FIVE
THREE FORTY
FOUR
FOUR TWENTY
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
20 MIN BREAK
30 MIN BREAK
END OF DAY
1 HR LUNCHthe eco lightbulb
Energy saving light bulbs use up to 80% less electricity than standard bulbs but are capable of producing the same amount of light. Using less energy to power your lights means that our homes produce less carbon dioxide emissions which are harmful to our environment and are one of the main causes of climate change. Many energy efficient bulbs will last up to 10 times as long as a traditional bulb.
DAY THREE
Morning Band - The Rubens
Open - Ken Cato
Dana Arnett USA
Shaun Tan Australia
Sustainable Packaging Coalition
Jon McCormack Australia
Art Paul USA (Live from Chicago)
Michael Johnson London
Ross Didier Australia
Apex Lin Taiwa
Study NY (Tara St James)
Dale Herigstad UK
Life after Fabrica
Adam Callen (Katana) Australia
Justin Robson Australia
Jody Iverson (Viddyworks) Canada
EIGHT THIRY
NINE
NINE TEN
NINE FORTY
TEN
TEN TWENTY FIVE
ELEVEN TEN
ELEVEN THIRTY FIVE
ELEVEN FIFTY FIVE
TWELVE FIFTEEN
ONE FIFTY
TWO FIFTEEN
TWO THIRTY FIVE
THREE FORTY
FOUR
FOUR TWENTY
SESSION ONE
SESSION TWO
SESSION THREE
SESSION FOUR
20 MIN BREAK
30 MIN BREAK
END OF DAY
1 HR LUNCHthe eco lightbulb
Energy saving light bulbs use up to 80% less electricity than standard bulbs but are capable of producing the same amount of light. Using less energy to power your lights means that our homes produce less carbon dioxide emissions which are harmful to our environment and are one of the main causes of climate change. Many energy efficient bulbs will last up to 10 times as long as a traditional bulb.
Linda Loudermilk has spearheaded the creation of a new, luxury eco™ lifestyle, blowing old concepts of environmental living out of the water. Through her revolutionary designs and radical spirit, Loudermilk has redefined sustainability as something alluringly sexy, fun and edgy. Linda’s personal mission is to influence change on the planet and change within ourselves, the consumer, as we and the planet are directly correlated to one another.
Linda Loudermilk
DAY ONE SESSION THREETWO FIFTEEN
Botanist is an eco-friendly furniture and home accessories line by internationally renowned designers. Our growing designer line up includes Tord Boontje, Massimo & Lella Vignelli, Milton Glaser and others. Leveraging a green approach to just-in-time manufacturing an online business efficiencies we are committed to reducing environmental impact while benefiting social causes. Two pecent of Botanist sales benefit partner foundations chosen by each participating designer.
Botanist
DAY TWO SESSION FOUR
FIVE
Linda Loudermilk has spearheaded the creation of a new, luxury eco™ lifestyle, blowing old concepts of environmental living out of the water. Through her revolutionary designs and radical spirit, Loudermilk has redefined sustainability as something alluringly sexy, fun and edgy. Linda’s personal mission is to influence change on the planet and change within ourselves, the consumer, as we and the planet are directly correlated to one another.
Linda Loudermilk
DAY ONE SESSION THREETWO FIFTEEN
Botanist is an eco-friendly furniture and home accessories line by internationally renowned designers. Our growing designer line up includes Tord Boontje, Massimo & Lella Vignelli, Milton Glaser and others. Leveraging a green approach to just-in-time manufacturing an online business efficiencies we are committed to reducing environmental impact while benefiting social causes. Two pecent of Botanist sales benefit partner foundations chosen by each participating designer.
Botanist
DAY TWO SESSION FOUR
FIVE
Green Lullaby creates innovated furniture, storage and play items, made entirely of cardboard. We provide warm and trendy solutions surroundings that are safe, soft and environmentally friendly. Our products are designed to meet the ever changing needs of a growing child’s environment, in a sustainable fashion. They are smart, light, easy to assemble and use, and provide hours of fun for both parents and children.
Green Lullaby
DAY ONE SESSION THREETWO FIFTEEN
Tara St James is the owner and head designer for the New York-based clothing label Study, a high-concept brand primarily produced in New York City Believing that open source material plays a strong role in the development of the sustainable design community, St James started Study Hall in the summer of 2010. Under her guidance, Study interns developed, produced and sold their own sustainable mini collections.
Tara St James
DAY THREE SESSION THREE
ONE FIFTY
Green Lullaby creates innovated furniture, storage and play items, made entirely of cardboard. We provide warm and trendy solutions surroundings that are safe, soft and environmentally friendly. Our products are designed to meet the ever changing needs of a growing child’s environment, in a sustainable fashion. They are smart, light, easy to assemble and use, and provide hours of fun for both parents and children.
Green Lullaby
DAY ONE SESSION THREETWO FIFTEEN
Tara St James is the owner and head designer for the New York-based clothing label Study, a high-concept brand primarily produced in New York City Believing that open source material plays a strong role in the development of the sustainable design community, St James started Study Hall in the summer of 2010. Under her guidance, Study interns developed, produced and sold their own sustainable mini collections.
Tara St James
DAY THREE SESSION THREE
ONE FIFTY
EIGHT. Your spouse cooked dinner, so you’re on dish duty. Do you:(A) Wash everything by hand(B) Rinse off bits of food, then load the dishwasher(C) Put the dirty dishes straight into the dishwasher NINE. After mowing the lawn, what do you do with the clippings?(A) Leave them in the yard(B) Bag them and put them out by the curb
TEN. When a lightbulb burns out, you replace it with: (A) An incandescent lightbulb(B) A compact fluorescent lightbulb (CFL) (C) A light-emitting diode (LED) bulb
See next page to calculate your score and find out your results.
ELEVEN. You’re cleaning out the medicine cabinet and find some expired medications. Do you:(A) Flush them down the toilet (B) Toss them in the garbage but recycle the container (C) Return them to the pharmacy
ONE. On average, how fast do you drive on the highway?(A) 85 km/h(B) 100 km/h(C) 120 km/h TWO. When your vehicle needs a bath, do you:(A) Grab the hose and a bucket and do it yourself(B) Go to a car wash THREE. What type of driver are you?(A) Aggressive(B) Calm and collected(C) Somewhere in between FOUR. It’s lunchtime and you’re craving a fast-food burger. Do you:(A) Order at the drive-through(B) Park and head inside to place your order
FIVE. Grilling season is almost here! This summer, you’ll be throwing your steaks and sausages onto:(A) An electric grill(B) A charcoal grill(C) A gas grill
SIX. You’re hosting a cookout and need to stock up on beer. At the store, you fill your cart with:(A) Cans(B) Bottles(C) A keg
SEVEN. With fruits and vegetables, you look for this label:(A) Organic (B) Locally grown(C) I don’t look at labels
Sure, you turn off the tap when you brush your teeth and recycle the Sunday paper. That’s a good start. But other everyday habits may have a bigger impact on the environment than you think. Take our quiz to find out what you can do to make the world a greener place.
THE GREEN QUIZ
EIGHT. Your spouse cooked dinner, so you’re on dish duty. Do you:(A) Wash everything by hand(B) Rinse off bits of food, then load the dishwasher(C) Put the dirty dishes straight into the dishwasher NINE. After mowing the lawn, what do you do with the clippings?(A) Leave them in the yard(B) Bag them and put them out by the curb
TEN. When a lightbulb burns out, you replace it with: (A) An incandescent lightbulb(B) A compact fluorescent lightbulb (CFL) (C) A light-emitting diode (LED) bulb
See next page to calculate your score and find out your results.
ELEVEN. You’re cleaning out the medicine cabinet and find some expired medications. Do you:(A) Flush them down the toilet (B) Toss them in the garbage but recycle the container (C) Return them to the pharmacy
ONE. On average, how fast do you drive on the highway?(A) 85 km/h(B) 100 km/h(C) 120 km/h TWO. When your vehicle needs a bath, do you:(A) Grab the hose and a bucket and do it yourself(B) Go to a car wash THREE. What type of driver are you?(A) Aggressive(B) Calm and collected(C) Somewhere in between FOUR. It’s lunchtime and you’re craving a fast-food burger. Do you:(A) Order at the drive-through(B) Park and head inside to place your order
FIVE. Grilling season is almost here! This summer, you’ll be throwing your steaks and sausages onto:(A) An electric grill(B) A charcoal grill(C) A gas grill
SIX. You’re hosting a cookout and need to stock up on beer. At the store, you fill your cart with:(A) Cans(B) Bottles(C) A keg
SEVEN. With fruits and vegetables, you look for this label:(A) Organic (B) Locally grown(C) I don’t look at labels
Sure, you turn off the tap when you brush your teeth and recycle the Sunday paper. That’s a good start. But other everyday habits may have a bigger impact on the environment than you think. Take our quiz to find out what you can do to make the world a greener place.
THE GREEN QUIZ
14–19 Points? Congratulations! You are Fluroscent Green
For an environmental expert like you, it is easy being
green. So share your knowledge. Launch a reusable
lunch box campaign at your kid’s school in which you ask
parents to replace plastic baggies and forks with washable
Tupperware and cutlery. Or start a neighborhood carpool
for weekend errands—like a trip to the farmers’ market.
0–6 Points? You are Pale Green
It’s time to get more eco-conscious. Start small—for
instance, by replacing just five regular lightbulbs with
low-energy bulbs. When you shop, look for products
with minimal packaging (read: less waste), and try to
shave one minute off your daily shower—you’ll save
up to 1,000 gallons of water each year.
7–13 Points? Well done you are Bright Green
The planet’s health is on your radar, but it’s not always
your top priority. Want to take your good intentions a
step further? For better gas mileage, use cruise control
whenever possible and remove unnecessary weight
from the trunk. Install low-flow showerheads and toilets
in your bathroom. And buy power strips you can easily
switch off when appliances are not in use.
QUIZ ANSWERS
/ NINETEENTOTAL SCORE:
Calculate your answers to find out if you qualify as Pale Green, Bright Green or Fluroscent Green. The brighter the colour the better!
(A) TWO (B) ONE (C) ZERO
(A) ZERO (B) ONE (A) ZERO (B) TWO (C) ONE (A) ZERO (B) ONE
(A) ZERO (B) ONE (C) TWO
(A) ONE (B) ZERO (C) TWO
(A) ONE (B) TWO (C) ZERO
(A) ZERO (B) ONE (C) TWO
(A) ONE (B) ZERO
(A) ZERO (B) ONE (C) TWO (A) ZERO (B) ONE (C) TWO
ONE
TWO
THREE
FOUR
FIVE
SIX
SEVEN
EIGHT
NINE
TEN
ELEVEN
14–19 Points? Congratulations! You are Fluroscent Green
For an environmental expert like you, it is easy being
green. So share your knowledge. Launch a reusable
lunch box campaign at your kid’s school in which you ask
parents to replace plastic baggies and forks with washable
Tupperware and cutlery. Or start a neighborhood carpool
for weekend errands—like a trip to the farmers’ market.
0–6 Points? You are Pale Green
It’s time to get more eco-conscious. Start small—for
instance, by replacing just five regular lightbulbs with
low-energy bulbs. When you shop, look for products
with minimal packaging (read: less waste), and try to
shave one minute off your daily shower—you’ll save
up to 1,000 gallons of water each year.
7–13 Points? Well done you are Bright Green
The planet’s health is on your radar, but it’s not always
your top priority. Want to take your good intentions a
step further? For better gas mileage, use cruise control
whenever possible and remove unnecessary weight
from the trunk. Install low-flow showerheads and toilets
in your bathroom. And buy power strips you can easily
switch off when appliances are not in use.
QUIZ ANSWERS
/ NINETEENTOTAL SCORE:
Calculate your answers to find out if you qualify as Pale Green, Bright Green or Fluroscent Green. The brighter the colour the better!
(A) TWO (B) ONE (C) ZERO
(A) ZERO (B) ONE (A) ZERO (B) TWO (C) ONE (A) ZERO (B) ONE
(A) ZERO (B) ONE (C) TWO
(A) ONE (B) ZERO (C) TWO
(A) ONE (B) TWO (C) ZERO
(A) ZERO (B) ONE (C) TWO
(A) ONE (B) ZERO
(A) ZERO (B) ONE (C) TWO (A) ZERO (B) ONE (C) TWO
ONE
TWO
THREE
FOUR
FIVE
SIX
SEVEN
EIGHT
NINE
TEN
ELEVEN
NOTES
NOTES