mrmw2011 conference booklet

MARKET RESEARCH IN THE

MOBILE WORLD 2011

2ND INTERNATIONAL CONFERENCE

July 19 & 20 2011

KSU Center, Kennesaw State University

Atlanta, U.S.A.

Co-organized by:

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Market Research in the Mobile World 2011

Welcome from Merlien Institute

We would like to welcome you to today’s event. This international conference is designed to bring together insight executives, market researchers and mobile developers to discuss the challenges and opportunities of leveraging social media and mobile technologies for generating actionable customer insights. Your contact persons at this conference

Jasper Lim Conference

Director

Lukas Pospichal Conference

Manager

Lenny Murphy Conference

Chair

Mark Michelson Conference

Chair

Harry Vardis Conference

Chair

Diane Liebenson

Sponsor Relations

Below you will find a few administrative details for your information. Should you have any queries or problems during the conference, please speak with the contact persons. PRESENTATIONS

The presentation slides, videos and materials resulting from this conference will be made available on the Merlien, GreenBook and MRGA virtual platforms. An email will be sent to you on how to access the materials after the conference.

BADGES

Badges have been provided to help you identify fellow participants and the speakers. Easy identification also helps the conference staff when delivering messages. Please return your badge to the registration desk at the end of the conference. QUESTIONS

If you have any questions during the conference, please raise your hand and wait for the speaker to address you. It would be helpful if you could announce yourself by name and organisation before asking your question. EVALUATION FORM

Towards the end of the conference, you will be provided with an Evaluation Form. We would be grateful if you would take time to complete the form and return it to the registration desk before you leave the conference.

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Market Research in the Mobile World - Day one: Tuesday July 19th, 2011

7:00 Registration and welcome coffee 8:00 Opening remarks by Merlien Institute & Chair Leonard Murphy - Chief Executive Officer BrandScan360

8:15 Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) for mobile research

� Discussing the last decade of mobile methods: what are the successes and failures

� Determining where we are now given history and moment

� What is next for mobile: why is relevance the key driver and why now is the time for mobile Darren Mark Noyce - Managing Director, Global Insights - SKOPOS

8:45 Utilizing the powerful impact of real-time information on drug development and new product launch

� Determining the key challenges facing commercial organizations when launching a new drug

� Evaluating the information needs related to pre-launch, activity product launch and immediate post launch

� Utilizing innovative mobile technology for providing real-time access of valuable insights from target audience Janet Kosloff - Co-Founder & CEO - InCrowd Matt Grimley - Senior Market Research Manager

Vertex Pharmaceuticals 9:15 The 5th methodology: implementing a holistic approach to mobile research

� Reviewing mobile market research within a holistic context

� Discussing the channels of survey engagement that are optimal via mobile

� Outlining the key success factors for navigating the wireless landscape Jim Schwab - Senior Vice President, North America OnePoint Surveys

9:45 Brand management during a crisis: leveraging insights for instant course correction

� Deploying an effective online social media research strategy to change company perception during a major crisis

� Leveraging a combination of social media and polling tools for real-time sentiment tracking

� What's next? Providing a glimpse of what technology Citi will embrace for the future Ravi Parmeswar - VP Global Consumer Marketplace

Insights - Citigroup

10:15 Quantitative research going mobile: how do we leverage the strength of the mobile platform?

� Exploring the challenges and opportunities of taking survey research mobile

� Identifying who takes mobile surveys and who will take mobile surveys.

� Sharing experiences on geo-location triggered sampling: what are the dos and don’ts Miles Wright - Director of Mobile Development

Brandon Poduska - Manager, Mobile Research Solutions - Opinionology

10:45 Networking Break sponsored by Txteagle

11:00 University of media: utilizing mobile phones to study college students as they go through their day

� Uncovering how media fit into college students daily activities through mobile text messaging

� Examining the challenges and opportunities of leveraging mobile phone surveying in this active and elusive target segment

� Providing an understanding of college students’ media consumption to help marketers better communicate with them Debbie Solomon - Managing Director, Business Planning - Mindshare

11:30 Researching the "next billion consumers" in

emerging markets through mobile technology � Discussing the rise of income in the emerging markets

and the implications for consumer insights � Capitalizing the massive opportunities from the demand

of insights from big brands � Leveraging mobile as both a sample source and

research platform � Outlining how major brands and research firms are

succeeding with mobile in emerging markets Ben Olding - Co-Founder & CTO - Txteagle

12:00 Evaluating the role mobile plays in people’s lives across developed, rapid growth and emerging markets

� Drawing on TNS’ Mobile Life study incorporating 35,000 interviews across 43 countries

� Highlighting the importance of mobile in the digital world for both developed and emerging markets

� Discussing the implications of mobile on marketing, communications and market research

James Fergusson - Managing Director, Global Technology Sector - TNS (Singapore)

12:30 Activation session for Module 1 Delegates will discuss what they have learned during the module and come up with actionable recommendations for the industry based on their combined insights and inspiration. Moderated by: Mark Michelson - Principal & Co-Founder, MSPA Threads Qualitative Research 1:00 Networking lunch

Module 1: The State of the Mobile Research Landscape: Current Uses and Learnings

Premier Sponsors

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2:15 Using mobile qualitatively to transform insight generation

� Leveraging “in the moment” capabilities of mobile research for insights generation

� Evaluating the benefits and pitfalls of using mobile for qualitative research

� Giving examples of successful implementation of qualitative research across multiple mobile platforms

� Discussing the future of mobile research: what can we expect in the coming years?

Kristin Schwitzer - President - Beacon Research Dana Slaughter - Principal - Slaughter Branding 2:45 Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers

� Discussing how mobile video data can be quickly transformed into actionable intelligence

� How mobile video dissolves the barriers of time, place, interpretation, memory, imprecise description and planned situations

� Results from actual studies on how mobile video research is turning consumers into invaluable brand advisors John Williamson - Chief Executive Officer QualVu

3:15 Measuring mobile advertising effectiveness: discussing successful approaches and challenges

� Reviewing current mobile ad effectiveness research approaches and findings.

� Discussing challenges to in-market mobile ad campaign tracking and survey recruitment.

� Sharing best practices for delivering surveys on the mobile web and in mobile applications. Jennifer Okula - Vice President, Data Innovation

Safecount

3:45 Networking Break sponsored by Txteagle 4:00 Mobile market research: a new drink or old wine in a new bottle'?

� Understanding the biggest value of mobile market research

� Appreciating the possibilities of engaging with customers through various channels

� Understanding why mobile market research is becoming a major tool in the research tool kit

� Discussing how mobile market research is shaping the future of research

Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys

4:30 Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

� Discussing the mobile technology landscape and technology choices

� Evaluating web apps vs. native apps for surveys and data collection

� Reviewing specific capabilities of HTML 5 and the mobile technology roadmap

Mark Salsberry - Co-Founder & CEO James Gardner - Co-Founder and CTO JetJaw

5:00 Using a high engaging tool to get answers in 24

hours with no or little incentive using the mobile phone

� Statistics on 100 different polls answered on a 3-month period. What is the sample size and speed?

� How 5000 respondents rate their experience on answering to dozens of polls

� How 10 different researchers rate the experience and results

Eduardo Carqueja - Chief Executive Officer AppGeneration 5:30 Activation session for Module 2 Delegates will discuss what they have learned during the module and come up with actionable recommendations for the industry based on their combined insights and inspiration. Moderated by: Harry Vardis - Director, Center for Business Innovation and Creativity Coles College of Business, KSU 6:00 Closing remarks by Chair and close of Day 1 7:00 Networking Event: Fun, food & friends

Featuring the Market Research All Star Jam Band at Ray's New York Pizza

Module 2: What's next in Mobile MR: what trends will impact us over the next 12-24 months?

Platinum Sponsor

Gold Sponsors

Market Research in the Mobile World - Day one: Tuesday July 19th, 2011

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Market Research in the Mobile World - Day two: Wednesday July 20th, 2011

7:30 Morning coffee 8:00 Opening remarks by Merlien Institute & Chair Leonard Murphy - Chief Executive Officer BrandScan360

8:15 Making smartphones work for us: achieving high response rates using on-the-go capabilities of mobile phones

� Utilizing Nielsen’s smartphone methodology to gain key customer insights

� Discussing the hazards and limitations for research on mobile devices

� Gazing into the future plans for mobile research at Nielsen: location based technology and standards

Justin Bailey - Associate Director The Nielsen Company

8:45 Balancing the rising trends in mobile market research with respondent privacy

� Providing an overview of the US versus global mobile marketing

� Privacy and security: developing mobile research platforms that address privacy concerns/legislations

� How marketers are implementing mobile marketing strategies

� How to adjust measurement methods, sampling impact, data collection methods to accommodate the mobile environment

Kristin Luck - President & Brand Evangelist - Decipher

9:15 Future-proof mobile research: successful survey and panel strategies for the mobile revolution

� Revealing the current state of mobile research participation � Discuss the implications of mobile research adoption: what

are the advantages and limitations? � Identify best practices that enable successful

implementation of both mobile (and mixed mode) surveys and panels Leslie Townsend - Chief Executive Officer - Kinesis

9:45 Using social media for market research and new product development: the case of Hallmark

� Evaluating the use of social media data as a research tool � Sharing what we learned and observed from a specific

project: what worked and what didn’t � Highlighting paradigms of traditional research that are

seriously challenged by the use of social media data. Thomas Brailsford - Consumer Understanding &

Insight Manager - Hallmark Cards 10:15 The new era of expressive research: using technology for cultivating insights

� Understanding the potentials of the digital tools we seek to leverage

� Deploying expressive research models that pull insights from living and active cultures as they evolve with new technology.

� From reflexive to expressive research: shifting our strategies to insights cultivated with natural flows of language and behavior

Tim Stock - Managing Director - scenarioDNA

10:45 Networking Break sponsored by Txteagle 11:00 How mobile is changing the way we do research

and gather insights about consumers Joanna Jen - Director, Kantar Digital - Kantar Rolfe Swinton - Co-Founder & Director Lumi Mobile

11:30 Social media discovery versus analytics: what are implications for brand marketers?

� Discussing the differences between social media discovery and analytics

� Acknowledging that linguistic variations exists across online media types and discourses

� Discussing the implications of these variations for social media analysis, especially for professional marketers and the media executives

David Johnson - Chief Executive Officer Decooda 12:00 Mobile versus online: modality considerations for

data quality � Examining how technology-driven data applications

have become viable options for ascertaining consumer feedback

� Determining the implications for mobile applications for delivering data quality to brands

� How to motivate consumers to respond quickly to branded information through channel novelty

Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research Dean Wiltse - Founder & President Thumbspeak 12:30 Expert Roundtable & activation session An expert panel consisting of accomplished business leaders and proven innovators will be discussing the prognosis for market research. After which, all participants will take part in the activation process to co-develop an action plan to encourage innovation and business growth.

Expert Panelists: Siamack Salari - Founder & CEO EverydayLives Benjamin Smithee - Managing Partner Spych Market Analytics Alistair Hill - Co-Founder - On Device Research Carrie Robbins - Author of Mobilizing Market Research - Lieberman Research Worldwide Gregg Archibald - Senior Director Iconoculture

Moderated by: Mark Michelson - Principal & Co-Founder, MSPA Threads Qualitative Research 1:15 Networking lunch

Module 3: Strategic Foresight: Will We Recognize the Market Research Industry in 5 years?

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Market Research in the Mobile World - Day two: Wednesday July 20th, 2011

2:30 When will everyone become an advocate for mobile research?

� Device convergence, channel agnostic behaviors, and the forecasted uptake of mobile devices

� Mobile shouldn’t be seen as a new tool to the research tool box, but as a way to glue different methodologies together

� Future research is blending multiple methodologies to gain deep understanding of people’s needs, wants, attitudes, and behaviors.

Roxana Strohmenger - Senior Analyst, Market Research - Forrester 3:00 How mobile app usability research can strengthen brand engagement

� Launching mobile apps to meet consumer demands while strengthening brand engagement

� How Navy Federal used research to develop a successful mobile presence

� What insights (and lessons) were learned and what challenges we expect to face in the new mobile channel

Maritza DiSciullo - Vice President, Member Research & Intelligence

Navy Federal Credit Union Elaine Offley - Member Research Strategist

Navy Federal Credit Union

3:30 Now we have smartphones, shouldn't we try to be smarter about surveys?

� Traditional web versus smartphone surveys: developing an innovative approach to surveys

� Ensuring that surveys are simple and fast for respondents

� Adapting NPS for smart phones: presenting interesting proposals and experimental studies Andrew Jeavons - Executive Vice President

Survey Analytics

4:00 Networking Break sponsored by Txteagle 4:15 Mobile surveys - The 5th methodology: a new paradigm or a strategic enhancement?

� Comparing smartphone-based and online survey data: assessing research-on-research done with Best Buy

� Developing effective best practices for designing mobile-based quantitative research

� Understanding when to use a mobile/online hybrid approach to surveys

Michael Francesco Alioto - Vice President, Marketing Sciences - Gongos Research

4:45 Shift & reset: developing strategies for addressing serious issues in a connected and mobile society

� Outlining the media consumption habits and behaviors of key audiences

� Detailing opportunities for using mobile devices to contribute to behavioral change in various contexts

� Introducing future trends and opportunities for integrating mobile-based communications and engagement into organizational efforts

Brian Reich - Senior Vice President and Global Editor - Edelman Digital 5:15 Social media metrics: in search of the holy grail

� Discussing the limitations of traditional marketing modelling for measuring the impact of online conversations on brand performance

� Semantic Engagement Index: an innovative approach for measuring the impact and ROI of social media on client brands

� Demonstrating how positive and negative sentiments can impact brand sales and influence consumer engagement over time

� The convergence of social media and mobile: how can mobile be used for measuring online conversations?

Michael Wolfe - Senior Director - BBDO 5:45 Expert Roundtable & activation session Led by a multi-disciplinary group of global change agents, participants will work to create a plan to incorporate all of the learnings from the event into an actionable plan for fostering change within their organizations.

Expert Panelists: Scott Briggs - Director of Business Solutions Alterian Beth Uyenco Shatto - Global Research Director Microsoft Guy Powell - President & Author of Marketing Calculator - DemandROI Scott Smith - Vice President Sales & Scientific Support - EmSense Moderated by: Harry Vardis - Director, Center for Business Innovation and Creativity Coles College of Business, KSU 6:30 Closing remarks by Chair and close of conference by Merlien Institute

Module 4: Ethics, Best Practices & ISOs: Pitfalls, Opportunities, and the Changing the MR Paradigm

Networking Events Sponsors

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Tuesday July 19th - 08:00

From our chairperson Opening remarks and speaker introductions

Leonard Murphy -

Chief Executive Officer

BrandScan360

Lenny is a seasoned and respected industry leader with an entrepreneurial drive. He has been called a visionary and is renowned as an innovator. He has successfully established several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding his current companies: BrandScan 360 and his consulting practice LMC group. Mr. Murphy is a key consultant and adviser to numerous market research agencies, and works across the industry to drive the development of innovative research practices by developing strategic alliances with multiple “best in class” providers. Lenny serves on the Board of The Market Research Global Alliance, the premier social network for the global MR profession. He is the Founder and Executive Director of the Research Industry Trends Monitoring Group & Publisher of the GreenBook Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR. He is on the Advisory Boards of the Festival of NewMR and The Merlien Institute. He is also the Chairman of the IIR Technology Driven Market Research conference. Rounding out his busy professional life, he is the Editor in Chief of the GreenBook Blog.

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Darren Mark Noyce - Managing Director, Global Insights - SKOPOS Relevance, relevance, relevance! A call to arms (hands, fingers and thumbs) for mobile research

Darren has been delivering market insight for over 20 years. His first Board post was in 1997 and he has held similar posts at IRB, MRSL and Harris Interactive. In 2002 he co-founded SKOPOS Europe. His first internet study was in 1995, his first talk on online research in 1996; and his first mobile (SMS and WAP) surveys in 1999 for UK network One2One. Darren has spoken at many conferences around the world for MRS, ESOMAR, BIG, AIM and WARC, and is a recognized contributor on matters of Online, Mobile and Digital Research. He has just written the chapter on Mobile for the upcoming Leading Edge Handbook of MR (SAGE).


Janet Kosloff - Co-Founder & CEO - InCrowd Matt Grimley - Senior Market Research Manager Vertex Pharmaceuticals Utilizing the powerful impact of real-time information on drug development and new product launch

Janet is responsible for all commercial activities for InCrowd. She began her career as a registered nurse but quickly realized that she loved business and start up’s in particular. She has spent most of her career in early stage companies growing and developing the commercial organizations and client relationships. Matthew Grimley is a Sr. Market Research Manager at Vertex Pharmaceuticals. He is responsible for Health Care Professional Market Research for Vertex's HCV franchise and is part of the team responsible for launching INCIVEK, a recently approved therapy for hepatitis C. Prior to joining Vertex, he worked in a number of business intelligence roles at EMD Serono. Mr. Grimley holds a MBA from Babson College and BBA with a concentration in Marketing from the University of Massachusetts Amherst.

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Jim Schwab - SVP, North America - OnePoint Surveys The 5th methodology: implementing a holistic approach to mobile research

Jim Schwab is a highly seasoned Sales & Marketing Professional with more than 20 years’ experience spanning market research, mobile and social media. Before joining OnePoint, the global market leader in mobile insight , information exchange and engagement solutions, Jim was Vice President of a social media software firm; he also spent eight years in senior sales and marketing at Harris Interactive. As Senior Vice President for global sales and marketing, Jim built an international cross-industry client management platform that helped deliver online research to many of the globe's most prominent brands. Today, his focus is on delivering unrivalled global mobile engagement solutions to brands across industries worldwide.


Ravi Parmeswar - VP Global Consumer Marketplace Insights Citigroup Brand management during a crisis: leveraging insights for instant course correction

Ravi Parmeswar is currently the Global Consumer Franchise Strategy Head for Citi, prior to this he was the head of Citi Global Consumer & Marketplace Insights, working with Citi’s business units throughout the world to build a best-in-class products, service and marketing. Ravi brings over twenty years of marketing, engineering, research, innovation, and strategy honed over a Consumer products career that spans Kraft General Foods, Campbell Soup Co., Coca-Cola, Sara Lee and Citigroup. Ravi joined Citi in September ’07, bringing with him over twenty years of experience in the fields of Consumer Insights, Market Research, Strategic Planning, Product Development and Consulting. Prior to joining Citi, Ravi was with Coca-Cola Consumer Insights in a variety of positions in Latin America and North America, including Vice President, Knowledge & Insights where he led Coca-Cola’s insights department worldwide.

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Miles Wright - Director of Mobile Development Brandon Poduska - Manager, Mobile Research Solutions Opinionology Quantitative research going mobile: how do we leverage the strength of the mobile platform?

Miles Wright is the Director of Mobile Development at Opinionology. He received a Bachelor Degree in Computer Engineering from Brigham Young University. Miles joined the company in 2010 and has been influencing innovation in mobile research techniques. He has worked on enterprise applications dealing with data management, search engine optimization and customer relationship management. Brandon Poduska joined Opinionology’s Online Services team in January 2011. Leveraging Brandon’s expertise in project management and data analysis, he was immediately tasked with driving the development of various mobile research initiatives and leading the charge in creating a viable B2B solution. Brandon holds a J.D. from the Dedman School of Law at Southern Methodist University.


Debbie Solomon - Managing Director, Business Planning Mindshare University of media: utilizing mobile phones to study college students as they go through their day

Debbie Solomon is Managing Director, Business Planning at MindShare USA. She serves as an in-house resource on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie also worked in the Media Research Department at Leo Burnett and the marketing research departments of Quaker Oats and Milton Bradley. She has won a number of industry honors, including an ARF Great Mind Award, Creative Media Awards, Top Kid Researcher by KidScreen magazine, MediaWeek Media Research All-Star, Esquire “Woman We Love in Advertising” and WPP Atticus Award. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future.

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Ben Olding - Co-founder and Chief Technology Officer - Txteagle Researching the "next billion consumers" in emerging markets through mobile technology

Dr. Ben Olding leads the txteagle technical team. He is responsible for the inference procedures that let txteagle guarantee the accuracy of task results for its customers. Dr. Olding most recently served as a Research Fellow at Harvard's School of Engineering and UC Berkeley's Department of Statistics. Previously he completed a Ph.D. in Statistics from Harvard University. His research and thesis focused on approximate inference, the science of making decisions in the context of overwhelming amounts of data and limited computational resources.


James Fergusson - Managing Director, Global Technology Sector TNS (Singapore) Evaluating the role mobile plays in people’s lives across developed, rapid growth and emerging markets

James leads TNS’ global team of more than 500 Technology researchers across both developed and rapid growth markets including North America, Latin America, Southern and Northern Europe, the Middle East and North Africa, Sub Saharan Africa, Asia Pacific, India and China. This team is responsible for delivering insights, thought leadership and strategic recommendations to TNS’ Technology clients across the globe. Prior to taking up his current role in November 2010, James held the position of Global Director Rapid Growth & Emerging Markets. Australian by birth, James has 18 years experience in market research, across several agencies. During this time he has specialized heavily in Technology and telecommunications research most recently from the perspective of optimizing consumer utility across rapid growth markets. James is experienced in both advanced qualitative and quantitative research design and implementation and brings much hands-on experience to client engagements.

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Activation session for Module 1 Moderated by Mark Michelson - Principal & Co-Founder MSPA, Threads Qualitative Research

Mark has over 25 years experience as a qualitative research consultant/consumer anthropologist. He is an expert at moderating focus groups and conducting insightful in-depth interviews both face-to-face and using online technologies. He has designed and conducted studies on diverse topics including packaging, branding, marketing communications, customer experience, and product development for some of the worlds’ most respected brands including Coca-Cola, McDonald’s, Walmart Stores, Sears, Target Stores, General Motors, Ford, Hewlett-Packard, Microsoft, GSK, Eli Lilly, Wrigley and more. He recently served as a Vice President with Synovate Qualitative and is currently starting a global consultancy called Threads Qualitative Research.


Kristin Schwitzer - President - Beacon Research Dana Slaughter - Principal - Slaughter Branding Using mobile qualitatively to transform insight generation

Kristin is the Founder and President of Beacon Research, an innovative qualitative research consulting firm that specializes in current and emerging methods, including mobile market research, in the U.S. and abroad. Prior to launching her firm in 2000, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.” Kristin is also the founding Editor in Chief of Greenbook’s NewQual Blog, which focuses on online and mobile qualitative research. Dana Slaughter has just over 15 years of experience across the areas of qualitative insights, brand management, and retailer marketing. She founded her firm, Slaughter Branding in 2007, and the company offers a mix of traditional and new/online qualitative methods, including the format of Online Insights Communities which she designs, manages and moderates in. A sample of her well-known clients include PepsiCo, Wal-Mart, Pizza Hut, and Southwest Airlines. Dana is an ongoing speaker and author on the topic of New Qual and Online Insights Communities for several industry-leading print and online publications.

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John Williamson - Chief Executive Officer - QualVu Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers

John founded Qualvu in 2008 with a vision to radically change the $6 billion qualitative research category, by taking research out of traditional settings and into real and candid lives of consumers. Qualvu provides businesses a innovative online platform to gather video-based insights from customers faster and more cost effectively than ever before, while delivering insight quality that exceeds other methods. As Qualvu’s Chief Executive Officer, John is responsible for the company’s strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2010 with over 700 projects and over 100,000 video responses. Qualvu’s clients include some of the world’s most influential brands, including Procter & Gamble, Yahoo!, Unilever, Chrysler, Toyota, eBay, Leo Burnett, and General Mills.


Jennifer Okula - Vice President, Data Innovation - Safecount Measuring mobile advertising effectiveness: discussing successful approaches and challenges

Jennifer is responsible for data collection and survey recruitment technology that supports research on mobile and emerging media campaigns. She speaks at mobile events including for the Association of National Advertisers and the Direct Marketing Association. Jenn is the Grand Winner of the 2010 ARF Great Mind Rising Star Awards and Mobile Marketer named her one of the “Mobile Women to Watch in 2010.” Prior to Safecount she managed a team as VP, Client Development at Dynamic Logic and in 2006-2007 she worked in Tokyo introducing online ad effectiveness research to the Asia market. Jenn has more than 12 years experience in client services, digital marketing, and research.

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Palanivel Kuppusamy - Founder & Chief Executive Officer iPinion Surveys Mobile market research: a new drink or old wine in a new bottle'?

Pala founded iPinion in 2010 and has built a high performance team to make it a leading Platform for Consumer Insights in the Mobile world. Prior to iPinion, Pala has founded and led Dexterity as the CEO, making it a leading service provider in Marketing and Customer Informatics space. Dexterity has earned many awards and honors including “Technology Fast 50 India” and “Technology Fast 500 APAC”. Pala earned his degree in Engineering from Government College of Technology, Coimbatore and his Management Post Graduation degree from the Indian Institute of Management, Indore.

Tuesday July 19th - 4:30 Mark Salsberry - Co-Founder & CEO James Gardner - Co-Founder and CTO JetJaw Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

Mark Salesberry is a longtime customer service advocate who felt the pain of inconvenient surveys. Mark’s passion for customer service may only be rivalled by his appreciation for ever-evolving technology. He spent over 9 years in the wireless industry, including various positions within Verizon Wireless where he focused on sales operations, customer retention, and mobile device and software testing. His intimate understanding of mobile, coupled with his experience working with retailers, have uniquely prepared him to solve a key problem facing businesses - engaging customers at the moment of their experience in order to gain timely, accurate, representative feedback. James Gardner earned degrees in media arts and computer science. He first honed his technical expertise as an Army Intelligence Analyst until his passion for the outdoors lead him to Colorado. Here he found a post with tech start-up, Schoolfusion. As the lead Software engineer he focused on improving user experience, new feature development and backend development and maintenance.

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Eduardo Carqueja - Chief Executive Officer - AppGeneration Using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile phone

Eduardo is the CEO of AppGeneration and developer of NPolls for smartphones. He has a Master of Science in Consumer behaviour from the Oporto School of Economics and a MBA in International Business from ESADE. He has previously worked as a Professor in Marketing, Marketing Research and Sales Management in Oporto School of Economics from 1994 to 2002.


Activation session for Module 2 Moderated by Harry Vardis - Director, Center for Business Innovation and Creativity, Kennesaw State University

Harry Vardis is the Director for Business Innovation and Creativity at The Coles College of business at Kennesaw State University and also the Founder of Creative Focus Inc., a market research company and the Creative Focus Institute Workshops, a program designed for the changing needs of today’s companies. Some of the client companies Creative Focus serves are BellSouth, Scientific Atlanta, Delta Air Lines, Attorney’s Title Insurance Fund, BBDO Atlanta, Mohawk Industries and a host of other corporations which can be found in the above web site under “clients”. Harry is a trainer, facilitator and consultant in the field of Innovation and Creativity. He is the creator of the PISCESSM process for corporate innovation. He is the author of numerous articles and a recently published book by the title “Potatoes? Not Yet! 33 ways to grow and harvest your best ideas”. He is also a member of QRCA and AMA.

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Wednesday July 20th - 08:00

From our chairperson Opening remarks and speaker introductions

Leonard Murphy -

Chief Executive Officer

BrandScan360

Lenny is a seasoned and respected industry leader with an entrepreneurial drive. He has been called a visionary and is renowned as an innovator. He has successfully established several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding his current companies: BrandScan 360 and his consulting practice LMC group. Mr. Murphy is a key consultant and adviser to numerous market research agencies, and works across the industry to drive the development of innovative research practices by developing strategic alliances with multiple “best in class” providers. Lenny serves on the Board of The Market Research Global Alliance, the premier social network for the global MR profession. He is the Founder and Executive Director of the Research Industry Trends Monitoring Group & Publisher of the GreenBook Research Industry Trends Study, the oldest study in the industry devoted to tracking changing trends in MR. He is on the Advisory Boards of the Festival of NewMR and The Merlien Institute. He is also the Chairman of the IIR Technology Driven Market Research conference. Rounding out his busy professional life, he is the Editor in Chief of the GreenBook Blog.

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Justin Bailey - Associate Director - The Nielsen Company Making smartphones work for us: achieving high response rates using on-the-go capabilities of mobile phones

Justin leads the Digital side of Nielsen’s Research Methods group. His work is focused on testing new technologies in mobile and online. Nielsen has many uses and applications for mobile data collection and the Research Methods teams collaborate with other Nielsen group to understand how to leverage these innovative, cutting-edge methodologies. Justin’s primary research focus has been on ways to effectively capture data and reduce respondent burden using mobile devices both in the US and internationally.


Kristin Luck - President & Brand Evangelist - Decipher Balancing the rising trends in mobile market research with respondent privacy

Kristin Luck, President of market research services firm Decipher, is a tireless innovator within the market research services industry. During her 15-plus career, she has spearheaded competitive service and technology solutions, created leading tools and techniques, and been instrumental in significant advancements in market research methods. She shares her knowledge by lecturing and leading workshops all around the world, as well as publishing research papers surrounding the direct impact new technologies and research methods have on survey results. Kristin is a regular speaker at industry conferences and a columnist for Research Business Report where she explores emerging research methods.

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Leslie Townsend - Chief Executive Officer - Kinesis Future-proof mobile research: successful survey and panel strategies for the mobile revolution

Leslie Townsend is President of Kinesis Survey Technologies. She has spent her career bridging the mobile and market research industries. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for the international rollout of the company’s mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused on strategic planning and new product rollouts in the mobile arena. With a desire to marry the two worlds, Leslie co-founded Kinesis in 2003. Today Kinesis is the industry leader for future-proof MR software solutions.


Thomas Brailsford - Consumer Understanding & Insight Manager Hallmark Cards Using social media for market research and new product development: the case of Hallmark

Thomas W. Brailsford is Consumer Understanding & Insights Manager at Hallmark Cards, Inc., in Kansas City, Missouri. He has been responsible for creating new capabilities to better understand people, society, and the marketplace. These new capabilities involve applications of technology, leverage of other disciplines and knowledge domains, understanding how the brain works, and the influence of social media on how people connect. He holds degrees in Statistics and Mathematics. He is a former member of the Conference Board Council on Knowledge Management and Learning Organizations (1999 Chairman), former member of the Advisory Board of the Mind of the Market Lab at Harvard Business School, and member of the Learning Forum Innovation Council.

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Tim Stock - Managing Director - scenarioDNA The new era of expressive research: using technology for cultivating insights

Tim Stock launched insight shop, scenarioDNA, to help brands better understand the relevance of culture. Early on, he understood its relationship to technology. He first developed mobile tools using Apple Newton’s platform. It was the template for mobile computing. He then led digital insights at several leading agencies. Presently, Tim also incites debates around culture and technology at Parsons the New School for Design where he teaches trend analysis and design research. He has begun work on a semiotics/sentiment analysis tool tied to cultural propensity. An NYU Cinema Studies graduate, his obsession with culture, semiotics and technology began decades ago.


Joanna Jen - Director, Kantar Digital - Kantar Rolfe Swinton - Co-Founder & Director - Lumi Mobile How mobile is changing the way we do research and gather insights about consumers

Joanna comes to Kantar as a WPP MBA Fellow. Her previous agency work experience includes a rotation as Director of Innovation and Insight at G2/ Grey Group and more recently, she served as Deputy to CEO of Mindshare NA and Global Digital Leader. She works across a number of Kantar digital initiatives - with a focus on social media and mobile - as well as across client accounts such as Coca-Cola, Proctor & Gamble and Kraft, etc. Joanna has a dual degree from University of California, Berkeley - BA Mass Communications and BS in Business Administration. Rolfe Swinton is co-founder of Apollo Mobile. Rolfe has founded a number of VC-backed technology startups and has participated in the LBO of CPI in which he helped build the world’s largest book manufacturing company. Prior to Rolfe's entrepreneurial career, he worked at Monitor Company where he worked with a range of corporate, government, and nonprofit clients in North America, Central America, and South Africa. A native of Canada, Rolfe Swinton received his MBA from INSEAD, his M.Phil from the University of Cambridge, and his BA from Yale University. He also serves as an adjunct professor of entrepreneurship at INSEAD.

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David Johnson - Chief Executive Officer - Decooda Social media discovery versus analytics: what are implications for brand marketers?

David Johnson is the Founder and CEO of Decooda, a young company based in Atlanta, Georgia. Decooda creates valuable brand insights by integrating social media (qualitative) measures with marketing effectiveness (quantitative) measures to identify correlations between perceptions, attitudes and behaviors, and triggering market events, such as: brand investments, competitive investments, market events or consumer experiences, to understand what’s working, what’s not working, and why.


Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research Dean Wiltse - Founder & President - Thumbspeak Mobile versus online: modality considerations for data quality

Elaine B. Coleman, Co-Founder and Chief Research Officer at Resolve, holds a Ph.D. in Cognitive Science from the University of Toronto and was awarded a McDonnell Post-Doctoral Degree which was held at UC: Berkeley. Coleman has been an executive of consumer research and product design for over 15 years. Her expertise in designing actionable research has attracted clients from telecommunications, games, technology, sports and home entertainment. Dean Wiltse is a market visionary who has pioneered multiple game-changing products and services including Mobile Relationship Marketing and Online Communities. Dean is the founder and President of Thumbspeak LLC and was the former CEO of Greenfield Online. Thumbspeak LLC focuses exclusively on leveraging smart phone technology to create a disruptive approach to gathering data for customer feedback and marketing research while encouraging advocacy and building loyalty. The company began development of its platform in 2009 and launched the first smart phone application at iTunes in June of 2010. The application has been ranked as the number 1 free business application at iTunes several times.

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Expert Roundtable & activation session for Module 3 Moderated by Mark Michelson - Principal & Co-Founder MSPA, Threads Qualitative Research

Expert Panelists:

Siamack Salari - Founder & Chief Executive Officer - EverydayLives Benjamin Smithee - Managing Partner - Spych Market Analytics Alistair Hill - Co-Founder - On Device Research Carrie Robbins - Author, Mobilizing Market Research - Lieberman Research Worldwide Gregg Archibald - Senior Director - Iconoculture


Roxana Strohmenger - Senior Analyst, Market Research Forrester When will everyone become an advocate for mobile research?

Roxana serves Market Insights Professionals. In her role, she tracks emerging and innovative research methodologies and helps clients understand how to incorporate them into their research mix and combine them with traditional research methods. She also focuses on understanding how tools like enterprise feedback management can ensure organizational efficiency in collecting quality data and synthesize into coherent, actionable solutions. Roxana is also a leading expert in the Latin American market. Roxana has spoken at numerous Forrester events, and she also speaks at conferences specializing on Latin American technology adoption. Her research has been cited by media such as AdAge and the UK’s Research Magazine.

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Wednesday July 20th - 3:00 Maritza DiSciullo - VP, Member Research & Intelligence Elaine Offley - Member Research Strategist Navy Federal Credit Union How mobile app usability research can strengthen brand engagement

Maritza has over 20 years research experience. Having worked on the both the client and supplier side, she has a diverse industry and research specialty background. Though currently at Navy Federal Credit Union, she has also held leadership positions at XM Radio, AOL and AT&T. With such past employers, it is not surprising to see she has developed a business focus on emerging technologies (as well as how to use them for research). She has also worked on public policy research, crafting strategies for a wide range of political interests and parties. Elaine’s main research focus is online usability research. She has been the lead on a variety of research projects, including the redesign of Navy Federal’s website, Navy Federal Online, and the usability testing of Navy Federal’s Android and iPhone Apps. Elaine lives in Virginia and holds a bachelor’s degree in Management from George Mason University.


Andrew Jeavons - Executive Vice President - Survey Analytics Now we have smartphones, shouldn't we try to be smarter about surveys?

Andrew has worked in the survey software and market research industry for over 20 years in Europe, the USA and the Pacific Rim. Andrew has an undergraduate degree in psychology and then did post graduate studies in Neuropsychology at London University. He then worked for the Institute of Neurology in London in the medical statistics unit, working on drug trial data and epidemiological studies. After working for Quantime on the development of Quantum and Quancept as a C programmer, he started a consultancy oriented to Quantime products. He was subsequently one of the founders of E-Tabs Ltd. Andrew is a frequent writer and presenter on all subjects related to surveys and MR. He is currently Executive VP of SurveyAnalytics LLC USA, a leading provider of DIY MR tools.

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Michael Francesco Alioto - Vice President, Marketing Sciences Gongos Research Mobile surveys - The 5th methodology: a new paradigm or a strategic enhancement?

Broadening the scope of Gongos Research’s analytics expertise—both with traditional and proprietary methods - Michael joined the company as Vice President, Marketing Sciences in 2008. Managing a team of six quantitative research professionals, he fuels the company in providing clients with analytical thinking and data-driven insights, enabling them to gain an innovative edge in the marketplace. Michael brings 20 years of combined experience in applied global marketing research, advanced product development, custom research design, and forging new methods with hybrid approaches. Critical skills include strategic consulting, new technique identification, and synthesizing consumer insights within a holistic quantitative and qualitative platform.


Brian Reich - Senior Vice President and Global Editor Edelman Digital Shift & reset: developing strategies for addressing serious issues in a connected and mobile society

Brian Reich is Senior Vice-President and Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company’s digital practice around the world. Brian is the author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley 2007) and Shift & Reset: Strategies for Addressing Serious Issues In A Connected Society (Wiley 2011). Brian also contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society, and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.

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Michael Wolfe - Senior Director - BBDO Social media metrics: in search of the holy grail

Michael Wolfe has 25+ years of experience in marketing analytics that has taken him across firms such as Kellogg’s, Fisher-Price, Kraft Foods, Coca-Cola and his own firm, Bottom-Line Analytics. Michael has a masters in Economics from the University of Iowa. Presently, Michael helps lead the modeling practice called “The Worth”, a group specializing in marketing and media response modeling and part of the agency BBDO Inc. Some notable clients of “The Worth” include such firms as AT&T, L’Oreal, Hyatt Corporation, Starbucks, Federal Express and Daimler-Benz. Recently, Michael’s expertise in marketing –mix modeling has led him to develop innovative approaches for measuring the impact and ROI of social media on client brands.


Expert Roundtable & activation session for Module 4 Moderated by Harry Vardis - Director, Center for Business Innovation and Creativity, Kennesaw State University

Expert Panelists:

Scott Briggs - Director of Business Solutions - Alterian Beth Uyenco Shatto - Global Research Director - Microsoft Guy Powell - President & Author of Marketing Calculator - DemandROI Scott Smith - Vice President Sales & Scientific Support - EmSense

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Attendee List FIRST NAME LAST NAME JOB TITLE ORGANISATION COUNTRY

Isaac Rogers Director 2020 Research US

Terena Campagna President AboutFace US

Lionel Bohbot Senior Analyst Ad Hoc Research Canada

Jeff Kirchner Project Manager Added Value US

Scott Briggs Director of Business Solutions Alterian US

Eduardo Carqueja Chief Executive Officer AppGeneration Portugal

Tomika Redmond Account Manager AT&T US

Vanessa Thomas Senior Project Manager AT&T US

John Taliercio VP, Respondent Engagement Authentic Response US

Michael Bare President Bare International US

Michael Wolfe Senior Director BBDO US

Kristin Schwitzer President Beacon Research US

Jonathan Wheeler Managing Director Blauw Research UK

Leonard Murphy Chief Executive Officer BrandScan360 US

Steve Stallard Senior Vice President C+R Research US

Debbie Kreger Group Vice President CA Walker US

Kathi Kaiser Partner Centralis US

Marc Moran Senior Vice President CfMC US

Kimberly Gilbert Director of Consumer Insights Chatter US

Casey Bernard Consultant CheckInsights US

Bridget Bachmann Sales Director Cint US

Terence McCarron Managing Director Cint US

Ravi Parmeswar Managing Director: Global Insights Citigroup US

Rebecca West VP of Business Development and Client Care

Civicom US

Irene Olegario Manager, Marketing Research Services

Civicom US

Tom Daly Director, Global Interactive Marketing Coca-Cola US

Virginia Cappello Senior Insights Manager Coca-Cola US

Isabel Aneyba Managing Director COMARKA US

Amy Croot Senior Product Manager Communispace US

Julie Wittes Schlack SVP Innovation and Design Communispace Corporation

US

Lisa Phillips Research Director comScore US

Pat Molloy Chief Strategy Officer Confirmit UK

Jill Perry Senior Vice President Creative Research Services

US

Cynthia Avila Account Group Manager Creative Research Services

US

Kristin Luck President Decipher US

Mitch Danklef Senior Vice President, Client Development

Decipher US

Colin Marson Co-Founder Decision Fuel Hong Kong

David Johnson CEO Decooda US

Guy Powell President DemandROMI US

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Brian Reich SVP and Global Editor Edelman Digital US

Ross McLean Director Egg Strategy US

Celia Soonets Vice-President Emevenca Dominican Republic

Scott Smith VP Sales & Scientific Support Emsense US

Siamack Salari Director Everyday Lives Belgium

Alison White Managing Director Face Facts Research UK

Morgan Valerie Account Executive Focus Group Testing US

Luke Szerbinski Account Director FocusVision Worldwide US

Roxana Strohmenger Senior Analyst, Market Research Forrester US

Dick Brand Associate Professor of Marketing Fort Valley State University

US

Christopher Torrance Assistant Professor of Management Fort Valley State University

US

Caroline Volpe Vice President, Client Services Genactis US

Cory Lommel Senior Consumer Insights Manager General Mills US

Andy Dybvig Consumer Insights Manager General Mills US

Michael Francesco

Alioto Vice President, Marketing Sciences Gongos Research US

Greg Heist Vice President, Research Innovation Gongos Research US

Diane Liebenson Publisher GreenBook US

Lukas Pospichal Managing Director GreenBook US

Rob Schatzel VP, Business Development Ground Truth US

Thomas Brailsford Consumer Understanding & Insight Manager

Hallmark Cards US

Gregg Archibald Senior Director Iconoculture US

Janet Kosloff Co-Founder & CEO InCrowd US

Kathleen Poulos SVP, Social Media Strategy InCrowd US

Diane Hayes Co-Founder and President InCrowd US

Larry Gold Editor & Publisher Inside Research US

Thais Senger Owner Insight Evolution US

Adam Wexler Chief Evangelist Officer Insightpool US

Matt Smith Chief Interaction Officer Insightpool US

Palanivel Kuppusamy Founder & Chief Executive Officer iPinion US

Jeff Linenfelser VP, Customer & Partner Development iPinion US

Stuart Ryder SVP, Innovation Ipsos OTX US

Mark Salsberry CEO JetJaw US

James Gardner Co-Founder and CTO JetJaw US

Bryan Dorsey Manager, Online Research John Deere US

Joanna Jen Director Kantar Digital US

James May Kantar Group Global Lead Kantar Group US

Brian P. LoCicero Operational Account Director Kantar Operations US

Harry Vardis Director Kennesaw State University

US

Lissette Davilla Graduate Student Kennesaw State University

US

Leslie Townsend CEO Kinesis Survey US

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Sean Holbert EVP, Client Relations KL Communications US

Livia Gervasoni CEO KOI Research Italy

Brett Watkins President L&E Research US

Belinda Watkins Director IT L&E Research US

Betsy Leichliter Qualitative Advisor Leichliter Associates US

Joanne Robbibaro SVP, General Manager Lieberman Research Worldwide

US

Carrie Robbins Research Associate Lieberman Research Worldwide

US

Crystal Ware Mobile Manager Location3 US

Rolfe Swinton Co-Founder, Director Lumi Mobile UK

Dana Stanley Executive Vice President Market Research Global Alliance

US

Bruce McCleary Senior Vice President Marketing Analysts US

Jenna Mason Research Director MarketVision Research US

Brad Weiss Research Director MarketVision Research US

Reg Baker President & COO Market Strategies International

US

Michelle Lemire Senior Market Researcher Mary Kay US

Michael Sloboda Director, Media Research MediaMiser Canada

Jennifer Hogan Research Analyst MediaMiser Canada

Jasper Lim Director Merlien Institute Singapore

Eirin Murphy Conference Assistant Merlien - GreenBook US

Paige Loggins Conference Assistant Merlien - GreenBook US

Beth Uyenco Shatto

Global Research Director Microsoft US

Debbie Solomon Managing Director, Business Planning

Mindshare US

Gideon Hallside Key Accounts Manager Mobile Research Labs Israel

Alicia Rankin Head of Research and Fan Insights National Football League US

Maritza DiSciullo VP, Member Research & Intelligence Division

Navy Federal Credit Union

US

Elaine Offley Member Research Strategist Navy Federal Credit Union

US

Lav Chintapalli Doctoral Candidate North Carolina State University

US

Felicia Lassk Associate Professor Northeastern University US

Michael Kelleher Director, Information Technology Olson Research Group US

Joseph McClurkin Senior Programmer Olson Research Group US

Alistair Hill Co-Founder On Device Research UK

Jim Schwab SVP, North America OnePoint Surveys US

Miles Wright Director of Mobile Development Opinionology US

Brandon Poduska Manager, Mobile Research Solutions Opinionology US

Peter Milla Principal Peter Milla Consulting US

Ben Jacobson President PollBob US

Nat Stone Manager, Knowledge and Practices Public Works and Government Services Canada

Canada

Susan Thornhill Incoming President QRCA US

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Nancy Hardwick Outgoing President QRCA US

John Williamson Chief Executive Officer Qualvu US

Michael P. Skarzynski CEO & Advisor to iPinion Red Lion Technologies & iPinion

US

Art Stivison Product Development & Innovation Manager

Research Now US

Jami Pulley Vice President, Client Development - Southern U.S.

Research Now US

Will Carroll Product Manager Research Now US

Aric Ackerman CEO Resolve Market Research

US

Elaine B. Coleman Chief Research Officer and Co-Founder

Resolve Market Research

US

Derrick Lin Research Analyst Resource Interactive US

Jennifer Okula VP, Data Innovation Safecount US

Tim Stock Managing Director: Global Insights scenarioDNA US

Emily Chardell President SFI US

Darren Noyce Managing Director: Global Insights SKOPOS UK

Dana Slaughter Principal Slaughter Branding US

John Snowden Videographer Snowden Films US

Ben Smithee Managing Partner Spych Research US

Jackie Lorch VP Knowledge Mgmt SSI US

Andrew Jeavons Executive Vice President Survey Analytics US

Jaimie Korody Director, Business Development SusOpiniones US

Thomas Edwards Global Head of Mobile Research Synovate The Netherlands

Justin Bailey Associate Director The Nielsen Company US

Garen Jenco Strategic Marketing Research and Competitive Intelligence Analyst

The PNC Financial Services Group

US

Mark Michelson Principal Threads Qualitative Research

US

Dean Wiltse Founder & President Thumbspeak US

James Fergusson Global Sector Head for Technology TNS Global Singapore

Michael Sosnowski Executive Vice President TRC US

Rajan Sambandam Chief Research Officer TRC US

Christi Clark Director of Project Management TRC US

Jennifer Devlin Research Manager The Link Group US

Ben Olding Co-founder and Chief Technology Officer

Txteagle US

Jennifer Childs Research Psychologist U.S. Census Bureau US

Jessica Guyton Graduate Research Assistant University of Florida US

Ronald Bush Professor of Marketing University of West Florida

US

Sabin Lakhe Research Specialist US Census Bureau US

Melanie Courtright Senior Vice President, Client Services uSamp US

Chuck Miller Chief Research Officer uSamp - DMS US

Matt Grimley Senior Market Research Manager Vertex Pharmaceuticals US

Darren Card VP Innovation Vision Critical Canada

*Delegates who signed up after the printing date (July 11th) are not listed on this attendee list.

29

Upcoming Merlien Institute Events

2nd European Conference on Online Qualitative Research

Leveraging cutting-edge online qualitative techniques for delivering actionable insights

30 Nov - 1 Dec 2011, Milan (Italy) http://www.merlien.org/upcoming-events/onlinequal.html

3rd Asia-Pacific Conference on Technology-Driven Qualitative

Research Utilising qualitative technology for data capture, data analysis

and reporting processes 21-22 February 2012, Singapore

http://www.merlien.org/upcoming-events/qualtech.html

Qualitative Research for Policy Making Asia

Leveraging the value of qualitative research for policy making 23-24 February 2012, Singapore

http://www.merlien.org/upcoming-events/qrpma2012.html

A few words about us...

Merlien Institute is a knowledge facilitation organisation dedicated to the advancement of

research methodologies and techniques in the social and market research industry. Our mission

is to provide an effective and affordable platform for academics and practitioners to innovate,

discuss and debate best practices. Specifically, Merlien Institute aims to:

� Cross-fertilize knowledge between academics and practitioners

� Promote the use of scientific methods in market research

� Influence policy makers' utilization of qualitative research findings

� Serve as a trusted matchmaker between research buyers and suppliers

We fulfil these aims by bringing together academics and practitioners who have the passion to

discuss critical and topical issues in a highly interactive, productive and fun meeting

environment! Our events have consistently resulted in new collaborations and projects among

delegates.

30

Searching for a cost-effective, reliable and trustable research

partner in the China and the emerging markets?

Merlien Institute's new Trusted Research Referral Service (TRRS)

will help save you time and money by finding the right research partner for your project. Merlien Institute has a strong presence

in the Far East, mostly through the organisation of our regional

conferences and workshops. We have maintained a list of highly

competent research partners that can fulfil your needs and

requirement. You can be confident that the research partner we source for you is reliable and trustable. As all our trusted

research partners have to go through quality checks and

participate at Merlien's events at least once a year, you can be

assured that we know them well enough to recommend them to

you!

How does the TRRS works? The procedure is straight forward. All you need to do is fill up a

confidential private online request form or call us with your needs. I.e. what kind of research project, what type of fieldwork

you require, what is your budget etc. Based on your input, we

will connect you with the most suitable research partner. Our

service does not end there. We will work with you during the

orientation phase of the project, making sure you are comfortable and satisfied with the local partner. If there are any

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forward. Our referral fees are highly affordable and we work on a

"no cure, no pay" principle. This means that you will only pay us

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Visit our website to find out more: www.merlien.org

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