agile's not just for development anymore
TRANSCRIPT
AGILE’S NOT JUST FOR DEVELOPMENT ANYMORE
STEPHEN BRENT MAY Marketing Product Owner, cPanel, Inc.
@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay
StephenBrentMay.com [email protected]
Director
CMO / VP
Manager Manager Manager
Everybody Else Everybody ElseEverybody Else Everybody Else
Everybody Else Everybody ElseEverybody Else Everybody Else
Everybody Else Everybody ElseEverybody Else Everybody Else
@StephenBrentMay
CMO / VP
@StephenBrentMay
@StephenBrentMay
WHAT IS IT?
AGILE MARKETING IS A SELF-ORGANIZING METHODOLOGY FOR MARKETING TEAMS TO WORK THAT PROVIDES MAXIMUM VALUE FOR THE USER.
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BENEFITS OF AGILE MARKETING
PRIORITIZATION
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BENEFITS OF AGILE MARKETING
PRIORITIZATION TRANSPARENCY
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BENEFITS OF AGILE MARKETING
PREDICTABILITYPRIORITIZATION TRANSPARENCY
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BENEFITS OF AGILE MARKETING
PREDICTABILITY ACCOUNTABILITYPRIORITIZATION TRANSPARENCY
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WHO’S DOING IT?
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@StephenBrentMay
TEAM STRUCTURE
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PRODUCT OWNER
SCRUM MASTER
TEAM MEMBERS
AGILE PROCESS
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PRODUCT BACKLOG
SPRINT BACKLOG
SPRINT CYCLE
SPRINT DEMO
IT PUTS THE CUSTOMER FIRST.
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As a ___________
____
I want to_________
____
So that I can_______
__.
USER STORIES
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USER STORIES
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As a ___________
____
I want to_________
____
So that I can_______
__.
Small Business Owne
r
launch a website
make $$$
IT ALLOWS FOR RAPID CHANGE.
@StephenBrentMay
SPRINT CYCLE
TYPICALLY 2-4 WEEKS.
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IT RELIES ON DATA & METRICS.
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@StephenBrentMay
LAUNCH
MEASURE
ITERATE
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LAUNCH
MEASURE
ITERATE
As a ___________
____
I want to_________
____
So that I can_______
__.
Small Business Owne
r
launch a website
make $$$
DESIRED OUTCOME
PULLING IT ALL TOGETHER
STEPHEN BRENT MAY For questions, please contact me.
@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay
StephenBrentMay.com [email protected]