LİDER panel Dec’12

‘800 young people, different dreams, different majors

but one aim: Leading to the future!’

What were the objectives? : Enhancing corporate

relations, establishing an organic connection between

AIESEC brand and its members to create brand loyalty.

Who were targeted?

- College students.

- Companies, authorities,educational institutions,

associations of business people who examine

the latest developments of generation Y and

support the efforts in this regard.

What was the main idea?

‘’Leadership is no longer related with titles. It emerges

as a behavior beyond any title or position today. How

to behave can be learned and developed in time’’

What was the strategy?

An interactive-workshop based event designed for

putting well well-known business professionals with

university students together to train members of

AIESEC as candidates of next generation young

leaders for state and private sectors.

Mr. Ali YÜCELEN involving closely to the case

What were the essentials of plan:

- Making participants discover & develop their

talents and learn about leadership behavior

while experiencing it in the workshops after

theoretical trainings,

- Designing group-workshop sessions based on

realistic cases. The current developments of

the date have used as a base to keep the

event more realistic.

- Creating a platform for partners to promote

their brands & products and/or services.

- Promote the event to public via usage of social

media alongside with conversional media,

What was the profile of participants? : AIESEC

members who is in between the ages of 19-25.

My Liabilities: Event development & planning,

managing sessions, designing of promotion materials,

running the social media management.

Facilitators:

- Timur TİRYAKİ Founder,SOGLA

- Kıvanç ONAN Director,PAYPAL TURKEY

- ALİ YÜCELEN President,TÜGİAD

- EROL LEVENT Founder,POWER HRM

- Umut SAV Director,İzgören Akademi

Co-facilitators:

- HR and Marketing Coordinators of Member

Committee.

- Marketing Coordinators of Local Committees’.

First question means the game is on!

Summarize of the event:

The theoretical trainings performed in earlier parts of

event as first section. In the second part of the

afternoon, participants attended to basic interviews

with industry leaders on leadership as a warm-up for

the interactive part of Lider.

There were 3 different workshop subjects hence

participants have divided into 3 groups. Facilitators

gave directions to participants about how they would

solve the cases more creatively and effectively.

After participating in these 3 interactive workshops

which managed by sector leaders. participants have

found chance to have one-to-one interview with

speakers. Lastly a panel organized to wrap-up the

event as closing.

Mr. Kıvanç ONAN is giving some key points.

Result:

’I need to have another chart!’’

A lot of ideas to be noted…

Note: Please click on facebook icons to see more photos

of event.

The event has realized as part of 58th AIESEC Turkey

Education and Motivation Congress which known as

one of the biggest congress in the AIESEC world.

The organization has hosted to approx. 800

participants from all of AIESEC Local Committees’ of

AIESEC in Turkey alongside with business professionals

from partner firms, various representatives of sponsor

firms.

Since therefore from one side we’ve had been

provided an platform for our partners to promote their

brands to youth; from the other side we have

promoted AIESEC to new participants to create next

generation of AIESEC. Today what we have stared has

evaluated into an independent event by our

successors as ‘3D Leadership by AIESEC’ now.

sdasdasities arnd Turkeyand opensicial

partnershipswith ne firms and/or business

professionals and contributes to promote the AIESEC

br

The Lider Event

AIESEC Turkey Education and Motivation Congress

Le Chateau De Prestige Hotel Antalya,Turkey

Dec’12

The event occurs in different cities around Turkey and

opens new doors into new mutual beneficial

partnerships for economıcally sustainable AIESEC and

continues to promote the AIESEC brand to the youth.

.

AIESEC East-Med Local Congress Dec’12

‘Don’t get into any job until you plan to live it!’

What were the objectives? : Promote AIESEC’s

career&personal development opportunities to new

potential members, establishing an organic connection

between the AIESEC brand and members to create

brand loyalty, enhance external presence of AIESEC

and prepare the members to upcoming ATEMCO.

(AIESEC Turkey Education and Motivation Congress)

Who were targeted?

- Undergraduate college students

- Potential new partner companies

Mrs. Hatice Şahin in her session

What was the profile of participants? : College

students who is in between the ages of 19-25 from

different universities.

What was the main idea?

‘’Internalizing a brand is only possible with

experiencing the values of brand perceptibly.’’

What was the strategy?

3 day boarding event has organized to reach to the

objectives via providing an interactive, joyful,

competitive and teaching event to make participants

experience the AIESEC.

What were the essentials of plan?

- Promoting the event within the scope of

promotional meeting seminars of AIESEC in

universities

- Realizing company meetings to have product

support sponsorships.

- Promoting AIESEC’s exchange program via

presentations from who has participated to the

program before.

- Realizing theoretical trainings and workshops

that related with personal & career

development topics by speakers to promote

AIESEC’s personal & career development

opportunities,

- Motivating participants to use social media to

promote the event,

- Organizing conceptual social events to create

synergy among participants,

- Organizing cooperative races to establish team

spirit among participants and promote the

AIESEC values,

- Organizing a panel about TRNC’s social

problems of the time with guest-contributors.

My Liabilities: Event development & planning,

designing of promotion materials, social media

management, PR management, trainer,

source&product support raising

Facilitators:

- Armağan CANDAN Journalist

Hatice ŞAHİN Journalist/Historian

- Aslı Özgen EREN Career Coach

- Executive Board of AIESEC Eastern

Mediterranean

Mr. Armağan Candan in his session

Summarize of event:

1st day: Panel and workshops realized by contribution

of speakers.

2nd day: Previous attenders of exchange program have

shared their experiences via presentations firstly. Than

participants lived AIESEC’s exchange processes via

action based simulation-exchange program.

Later on, participants have grouped for collaborative

prize-competition team races. 6 different races

actualized among groups. Each game was specially

designed to symbolize an AIESEC value.

3rd day: Basic AIESEC processes have explained via

AIESEC trainings.

Contestant winners announced and prizes awarded in

closing ceremony.

This game requires ‘Acting Sustainably’ and team work

Eğitim Ajansı,8 of Dec,2012

Results:

- We hosted to 50 participants from EMU and

METU NCC.

- New members recruited,

- Partner relations extended.

- Members have prepared to upcoming the

biggest national event which was the ATEMKO.

AIESEC Eastern Mediterranean Local Congress 10th

Edition

Lapta-Girne,TRNC Dec.’12

Promoting Abroad Project * July-Augst’12

‘’An ant can’t move a tree but ants could move entire

woods! Ants are intelligent and socially collaborative

species and they are able to carry out 50 times of their

body weights!’’

What were the objectives?

Promoting the vision of AIESEC alongside with mission

of the AIESEC Eastern Mediterranean conceptually.

Practically; promoting TRNC as country, reaching to

more exchange numbers according to yearly plan,

gaining new sponsors, creating more strengthen

external brand presence before the winter promotion

term, extending partner relations, gaining new

partners.

Who were targeted?

- International college students from different

countries (primary)

- Local college students and their families,

(secondary)

- Governmental organs (secondary)

- Companies, educational institutions and

business people for new partnerships and/or

sponsorships. (primary)

- Public in generally. (Media organs, primary)

What was the profile of participants?

College students whose age is 18 to 25 from different

countries as AIESEC’ers and non-AIESEC’ers

Güneş,Pg.13-30.06.2012

News, Project Launch

What was the main idea?

The objectives were ambitious and problems were not

*The Best Project title winner

easy to overcome. Especially when TRNC’s political

position considered. The International restrictive

policies’ are which have been occurring since 70’s

basically limiting the potential of TRNC in many

aspects .Hence solution must has been from out of the

box.

To reach to the targets, It had to be such a project that

able to get attention from government, companies

also public (media) meanwhile still being attractive for

international students to participate at the same time.

So solution was a hybrid project designed which was a

mix of social responsibility program, promotional event

and a product.

Afrika,Pg.13-11.07.2012

News, Official Reception by Presidency

What was the strategy?

According to officials, the most important and

sustainable subsistence resources are tourism and

education sectors as most important dynamos of the

economy under the political restrictions as of the

country.

Therefore the strategy has based on to organize an

international project to promote the tourism capacity

and educational quality of universities in TRNC by

hosting young people from AIESEC’s international

network. Strategy aimed to create more cross-cultural

interactions between international participants and the

public.

What were the targets?

- Hosting to at least 80 to 100 participants from

25 different countries,

- Organizing cultural tours and events to

promote touristic side of TRNC to make TRNC

the first choice of participants for future

vocations,

- Promoting educational capacity of the island

by providing history, sociology and marketing

courses from top colleges to make the

participants consider have education in future,

n TRNC. It could be masters and/or doctorate

programs.

- Enhancing brand presence and economical

sustainability, recruiting new AIESEC members.

- Organizing open public- joint activities with

partner companies to

o Create platforms to create cultural

interactions as much as we can,

o To promote product/services of both

sides

Avrasya TV-KKTC gündemi 19.07.2012.

TV Coverage,Promotion of the project with participants

My liabilities: Creating and/or managing marketing &

sales, PR communicatıons and fond raising operations.

Summarize:

The project has started on 1st of July by reception

activities. By 10th of July, all participants placed and

joined to main group.

The plan of project has realized as follows:

- During the project touristic visits organized in

such places like Magusa Castle, Girne Castle,

St. Hillerion Castle, Kantara Castle&Beach, Dip

Karpaz Beach and etc.

- Participants also attended to summer school

courses association with Eastern

Mediterranean University.

- Chief of Public and some other ministers have

hosted the interns as honor guests.

- Open public events realized with the

attendance of media alongside with the

partners

Project ended with one-day wrap up event as closing

panel on 30th of August.

Results:

- New exchange networks created,

- Hosted to the 100 participants from 32 different

countries for 45 days and accommodation was free.

- Reached to 80% growth on social media accounts

totally, 13 times taken place on live national TV

Güneş,Pg.1-2/11.07.2012 News,

Official Reception by P.Minsiter

programs, 35 press releases besides of 50 internet

news obtained,

- The scope of corporate partner relations extended.

Gained 4 new partner firms to establish financial

sustainability, fond raised from them.

- New members recruited after the project.

- The collaboration between state and AIESEC Eastern

Mediterranean has enhanced.

- Some of participants have taken management roles in

AIESEC when they returned to their countries, they

become AIESEC’ers.

- Surprisingly, some of participants those met during the

the previous version of the project; got married in

TRNC later on. Wasn’t part of the plan but cute, isn’t

it?

The Promoting Abroad Project

TRNC, 2012