alain beaumont presentation en

8/8/2019 Alain Beaumont Presentation En

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TRENDS AND OPPORTUNITIES IN THE

NON-ALCOHOLIC BEVERAGES INDUSTRY

Alain Beaumont

Secretary General, UNESDA

Trends of competitiveness of Agro-food industry, 15 November 2007


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What I will cover today

Snapshot of our industry

Drivers of competitiveness in the non-alcoholic drinkssector

Industry trends

Future trends

How DG Enterprise can continue to be supportive


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Our industry

The non-alcoholic beverages sector covers all soft drinks including still

drinks, fruit drinks, carbonates, energy drinks and sports drinks

Volumes in Europe are 55 billion litres

Value some 40 billion Euros

Key players:

large companies eg. Coca-Cola, PepsiCo, Orangina Group, GlaxoSmithKline

majority of players are SMEs more than 1,000 bottlers in Europe withfactories employing 50 people or less

UNESDA members comprise both national associations and companies


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What is driving competitiveness?

The primary driver of competitiveness in our sector today is health

and wellness

Governments, civil society and the media are focused on the

rising incidence of obesity

There is general acknowledgement that the causes are multi-factorial

..globally there are over 1 billion overweight adults 300 million of them

obese.. the rising epidemic reflects the profound changes in society and

behavioral patternsover recent decades

Teenage obesity rates are >20% in some parts of the EU


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Business, civil society and government must work together to stem the

rise of obesity among our children.

EU Commissioner for Health and Consumer Protection, Markos

Kyprianou

We are a responsible industry committed

to playing our role


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We have acted on two levels

1. Recognised the concerns.Our commitments to the EU Platform include:

Stop direct sales to primary schools in the EU

Promote choice and smaller serving sizes in secondary schools

Stop direct advertising to children under the age of 12

Place unbranded vending machines in secondary schools


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UNESDAs commitments are

at the extreme end of

best practice".

Robert Madelin, Director General,DG Sanco, European Commission


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2. Innovated:

Invested in development of new products and formulations thatmeet the needs of todays society

no sugar low sugar

fruit based drinks

new ingredients

emerging product areas eg flavoured waters, carbonatedjuices


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How are these trends transforming the

industry?

Products with healthy profiles are in demand

The sector is growing fast Volume of low calorie products has increased 50% in the past 5 years

A regulatory and society environment that fosters innovation andenables organisations to invest in introducing new productsis a key driver of competitiveness and growth in the sector


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The role of the European Commission

Like all industries, we need a sure regulatory

environment in order to thrive and be competitive

The Commissions self-regulatory approach to diet andobesity has enabled us to:

Act fast

Continue to innovate and develop new areas and product lines

Meet expectations of consumers, society and shareholders

The Commission should promote its regulation includingthe safety of authorised ingredients in order underpin

public confidence and counter dubious science


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Future trends

Sustainability will be a key trend for our industry

We have long been involved in the area of packaging where we

have a role to play in ensuring high levels of recovery, recycling andrefilling in different market situations

Reducing carbon footprint and meeting the climate change

challenge is a responsibility for all of us and our industry wants to

play its role

We contributed to the Commission consultation on Sustainable

Production and Consumption and look forward to working together


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How DG Enterprise can ensure that the

sector continues to be competitive

By recognising the success of the self-regulatory modeland supporting our needs in two key areas:

Products ensuring an environment where innovation can flourish. In

particular that the needs of SMEs are recognised and promotedin order that the local businesses that characterise our industryin Europe can continue to thrive

Packaging

ensuring that the infrastructure for recovery and recycling ofpackaging is in place. Limit barriers to development of recycledcontainers and improve energy and water efficiency of refillablepackaging .


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Thank you


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