alexandra sonsino's presentation at emerging communication conference & awards 2009 europe

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Page 1: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 2: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The internet of stuffhow the internet of things might change the way we communicate

Alexandra Deschamps-SonsinoCEO & Co-Founder of Tinker.it!twitter.com / tinker_iteComm 09 October 28th 2009

Page 3: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

CatsPhonesElectronicsBabiesInternet

Page 4: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

tinker.itarduino.ccmakezine.com/projects (search for phone)http://openmoco.org/node/23(look at hardware requirements)

Page 5: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The internet of what?Things surround us and we surround ourselves with things. We’ve either chosen them or they have been chosen for us. They are sometimes described as “smart”, often and mostly dumb.

Page 6: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Half-baked history1990 - Networked Coke machine - Xerox park1998 - Hyper Text Coffee Pot Control Protocol - The Internet Society2001 - Smart fridge concept announced by Tesco2001 - Orange at home- Smart homes2005 - Shaping Things - Bruce Sterling 2005 - Arduino is born - Interaction Design Institute Ivrea, Italy2006 - Nabaztag is launched - Violet2006 - iPod + Nike is launched - Apple2006 - Everyware - Adam Greenfield2006 - LIFT - Blogject workshop - Julian Bleecker & Nicolas Nova2006 - Near field interactions workshop, NordiCHI, Oslo2007 - Whattson - DIY Kyoto2007 - iPhone is launched - Apple2007 - Xbee takes off with Making Things Talk - Tom Igoe2008 - Pachube is out of alpha2008 - Arduino Ethernet shield is launched2008 - Nick O’Leary at IBM gets his Current Cost meter hooked up2009 - TinkerKit development is announced2009 - Tom Taylor gets a micro printer to talk Twitter2009 - Bubblino by Adrian McEwen is a fixture at Uk tech conferences

Page 7: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The internet of stuff?Things, “devices”, products…

Page 8: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

I am my thingsSimple consumer reality, but is there more to it?

Page 9: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 10: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

I am my devices

Page 11: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Communication throughNon-VerbalVerbalKeyboards / Touch

Page 12: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

You

My devices

Your devices

My things

Your things

The Cloud

Me

Page 13: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Devices that knowNabaztagNike + iPodPokenSwinx

Page 14: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Arduino.ccCheap and easy wayto prototype with technologies

Started in 2005 100 K units sold

Page 15: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Decoupled technologyRFIDBluetoothXbee (wireless protocol from the construction industry)SensorsWifi / ethernetGPS

Page 16: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Stuff that knows and tells

Page 17: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

I am consuming!Kill a watt

Page 18: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The baby is here!Kickbee

Page 19: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The cat is hereCaTaLog http://www.nermal.org/

Page 20: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

I am thirstyBotanicalls

Page 21: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

I am hereBubblino from Adrian McEwen

Page 22: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

New product possibilitiesGuardian Twat raceRewindCentograph

Page 23: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 24: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 25: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 26: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 27: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 28: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Loosely joinedGoogle AndroidArduinoMakePachubeNintendoMIT

Page 29: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Pachube London, UK

Page 30: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

ChallengesHow do you switch them off?How do you tell them to shut up?How do you lie?

“Nonverbal communication makes it easier to lie without being revealed.”

Page 31: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

The future is almost thereNew investment from telcosPartnerships with smaller businessesA decentralised view of technology provisionUser-centered / generated solutionsAn internet of it all.

Page 32: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe

Thanks! Dank u!http://www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media

Alexandra Deschamps-Sonsinowww.tinker.it

Page 33: Alexandra Sonsino's Presentation at Emerging Communication Conference & Awards 2009 Europe