ALJ League Social Media Case Study

Client: Omnia Brand: Abdel Lateef Jameel League Job: Social media design, strategy and Management Date: 2013

ALJ League

• We have been tasked to create / develop the social media strategy for ALJ

• Create ALJ social media platforms (Facebook, Twitter, YouTube & Instagram)

• Draw attention to ALJ League as the new Saudi professional League.

• Position ALJ League social media platforms as the signal official platform across all social media platforms.

• Build a community and keep it engaged with Saudi football news.

• Drive traffic form social media platforms to ALJLeague.com

• Shed lights on the website features and gamification system.

Credits

Objectives

ALJ League• Building the social media platforms for ALJ League

(Twitter, Facebook, YouTube & Instagram) giving them ALJ League brand look and feel.

• Share the official news form the website with the aim of driving more fans to the website.

• Covering matches results and redesign the statistics widgets on the website to fit social media guidelines, and to give the fans a unique content that can’t be found elsewhere.

• Create many quizzes, competitions, and games to keep the fans engaged.

• Developing a voting center application for Facebook to collect accurate results and increase in fans’ base.

• Developing an application called “tweet fetcher” to Track HashTags on Twitter account and sort the tracked HashTags according to Retweet and Favorites within the brand top followers.

• Using social media teasing posts to drive fans from social community to the website.

• Create / design many posts explaining how to register and participate on ALJ League gamification system.

• One to one communication with fans to explain how can they earn credits on the gamification system, and how can they redeem it.

Solution

ALJ League• Reaching +1 Million fan across ALJ

League social media platforms within 9 months:

• 500K Twitter followers • 500K Facebook fans • 26K Instagram followers • 7K YouTube Subscribers / 1M Views

• Getting +4 Million interactions across ALJ League social media platforms within 9 months “ likes, comments, shares, retweets, mentions, and video views”

• Driving +2 Million unique visits to ALJ League website.

Results

500K fans

500K Followers

1M Views26K Followers