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MRSL All Media Survey 2012

Results Published : March 2013

“Always Asking Questions, Always Providing Answers”

Market Research Services Ltd.

All Media Survey 2012 (2)

EXECUTIVE REPORT

Contact Details: Market Research Services Ltd. 16 Cargill Avenue Kingston 10. Tele: 929-6311 or 929-6349 Fax: 960-7753 Email: [email protected] Published: March 2013




CONTENTS

PAGE #

Preface………………………………………………………………………… 1-3

Acknowledgements…………………………………………………………… 4

Background & Methodology…………………………………………………. 5-7

Glossary of Technical Terms Used…………………………………………… 8

Overview

Set Count……………………………………………………………………… 9

Potential Audience to Radio, Free To Air (FTA) TV, Local/Regional Cable

International Cable (‘000) 2000-2012………………………………………… 10

Media Interaction (TV, Radio, Newspaper)…...……………………………… 11

Media Share (Radio, FTA TV, Local/Regional Cable, International Cable…... 12

Tube Share…………………………………………………………………….. 13

Average Audience to Radio, FTA TV, Local/Regional Cable, International

Cable by 3 hr. daypart………………………………………………………… 14




CONTENTS

PAGE #

Radio Summary

Radio Audience – Who Are They? 15

Radio Audience – Where Are They?.................……………………………… 16

Radio Audience – When Are They Available?................................................... 17-20

Station Reach (Radio)..………………………………………………………. 21-22

Share of Listenership…………………………………………………………. 23-34

TV Summary

The TV Audience – Who Are They?................................................................... 35

The TV Audience – Where Are They?................................................................ 36

The TV Audience – When Are They Available?................................................ 37-40

Station Reach (TV)…………………………………………………………… 41

Share of Viewership…………………………………………………………... 42-48

FTA TV Audience – Who Are They?.................................................................. 49

FTA TV Audience – Where Are They?............................................................... 50




CONTENTS

PAGE #

FTA TV Audience – When Are They Available?............................................... 51-54

Share of Viewership (FTA TV)………………………………………………. 55-60

Local/Regional Cable Audience – Who Are They?............................................ 61

Local/Regional Cable Audience – Where Are They?....……………………… 62

Local/Regional Cable Audience – When Are They Available?.......................... 63-66

Share of Viewership (Local/Regional Cable)…………………………………. 67-72

International Cable Audience – Who Are They?.................................................73

International Cable Audience – Where Are They?............................................. 74

International Cable Audience – When Are They Available?.............................. 75-78

Newspaper Summary

Newspaper Readers – Who Are They?................................................................ 79

Newspaper Readers – Where Are They?............................................................. 80

Average Readership & Reach (‘000) – All National Publications...................... 81




CONTENTS

PAGE #

Penetration of Newspaper Categories………………………………………… 82

Readership In ‘000 to All National Publications……………………………… 83

Readership In ‘000 to Magazines & Pullouts………………………………… 84

Share of Readership…………………………………………………………… 85-92

Duplication Sunday Newspapers……………………………………………… 93

Duplication Daily Newspapers………………………………………………... 94

Points of Readership…………………………………………………………... 95-97

Internet

Internet Users – Who Are They?......................................................................... 98

Internet Users – Where Are They?...................................................................... 99

Population Estimates – Fixed & Mobile Phone Internet……………………… 100

What Is Internet Used For?.................................................................................. 101




The 2012 Electronic Media Survey represents the 28th in a series of annual and bi-annual surveys conducted by Market

Research Services Ltd. (MRSL). MRSL has continuously tracked audience to all media since 1974 and considers this a

privilege and an honor to be the entity relied on by the media and advertising fraternity for media information.

The Jamaican media landscape is a very competitive one comprising over twenty (20) national radio stations, three Free To

Air (FTA) television stations and a plethora of international and local cable channels that have national and regional

coverage. In addition to this there are a number of other community based channels. The media environment has been

made significantly more competitive and more demanding by the existence of two strong players in the newspaper

segment, publishing daily morning and afternoon papers, as well as another entity offering a monthly national newspaper.

To this scenario should be added a proliferation of community based papers that are seeking to carve out a niche for

themselves.

The dynamism in the market has been further conditioned by the fact that in the situation where such notable changes and

shifts have been made over the last twenty years, the growth in the national population has been relatively minimal and

there is still just 24 hours in the day to interface with and relate to the significantly wider options now available to the

general public. This scenario has forced a higher level of focus on a customer driven approach to marketing one’s media

product and a greater reliance on more scientific ways of measuring the appeal and sustainability of services, programs and

presentations by the media players. It has been widely appreciated then, that the general public has so much more choice

available to them. It is a factor that has impacted significantly on the audience, readership and viewership numbers in the

Jamaican environment over the last decade.

PREFACE

1




The competing demands for the consumers’ time and the limited growth in the number of people in the marketplace have

resulted in significant shifts in the pattern of relating to media. It now behoves those media players serious about growing

their market to avail themselves of on-going current information that will assist them in strategizing more efficiently. It

also demands of advertising agencies a more enlightened approach to media buying, against the background of the much

larger body of data now being analysed and available to them. The Global crisis we are all facing has exacerbated the

challenges in the environment and has, we believe, helped to shape some of the behaviour patterns that have emerged in the

last year or so.

Internet usage must not be ignored. Internet access in the workplace and on mobile phones has also added to this

dynamism and presented consumers with even more choice in media. The 2012 survey shows that access to internet via

the mobile phone has outgrown access to internet on a desktop or laptop across Jamaican households.

Media in Jamaica has indeed become very complex for all the above reasons. The market dynamics dictate that data be

available on a more continuous and more frequent basis. In 2012 two studies were carried out over a period of four weeks

each accounting for approximately 8 weeks of media tracking out of the entire year. This is in an attempt to ensure more

regular tracking of media consumption by Jamaicans. The two surveys were carried out in the second and last quarters of

2012.. MRSL wishes to re-iterate a point it has made consistently over the last decade and a half, that surveys of this nature

need to be carried out on a continuous basis because of the number of media entities that the public now has to deal with

and the fact that so much choice is now available to that public, factors all contributing to a more dynamic market place.

MRSL is committed to seeing this realized and will continue to work with the different interest groups to achieve this.

PREFACE

2




Our company has consistently underwritten the cost of the All-Media Surveys because of our commitment to ensuring the

most independent reporting of media habits and audience figures. The very nature of the market ensures that each time the

survey is presented, there are winners and losers and the survey cannot escape extreme scrutiny because of its significance

and importance. MRSL prepares itself for this by the diligence with which it executes its work, both at the fieldwork and at

the analysis stages of the project.

The team at MRSL acknowledges the support that we have received over the years from the media, the advertising

fraternity, tertiary institutions and the general public and indeed extend our appreciation and sincere gratitude to all those

who participated in the survey as respondents.

Donald Anderson

Chief Executive Officer, MRSL

PREFACE

3




Market Research Services Ltd. (MRSL) wishes to acknowledge the support of the following entities and individuals who

made important contributions to the development, implementation and completion of the survey and indeed this report:

The media fraternity, including all the radio and television stations and the newspaper companies that provided the research

team with the information required to successfully execute the fieldwork.

The Broadcasting Commission

The members of the general public

The Fieldwork Staff of MRSL

ACKNOWLEDGMENTS

4




Scope & Objectives

The purpose of the study, as in earlier studies, is to update media consumption patterns among Jamaicans aged 10 years and

older. It is intended for the survey findings to be used by the media and advertising fraternity to help make strategic

decisions about programming and advertising.

Methodology

The survey involved the conduct of 3,003 interviews in the first wave and 3,020 interviews in the second wave with

Jamaicans age 10 years and older living across all thirteen (13) parishes of the island (Kingston & St. Andrew being

included as one). This report covers both waves individually and also shows the results based on the 6023 households

surveyed during the year.

Sampling

A sample size of 3,000 per was chosen in order to ensure that all the estimates provided in the document would be within +

or – 7% points at the 95% level of confidence. What this means is that while the margin of error associated with the

Overall sample size is approximately + or –1.8% points at the 95% level of confidence, the sample size associated with

the different segments by which the data has been analyzed results in variations in the margin or error, the maximum error

being + or –7% points.

A random and stratified sampling methodology, involving a multi-stage sample design, was used. At the first stage of the

process the sample was stratified across the thirteen parishes in accordance with the population size in each of these

parishes. At the second stage, further stratification of the parish samples by gender, age and socio-economic class was done

in line with their known population proportion. At the third stage, the sample quotas were distributed across each of the

seven (7) days of the week, in order to ensure that an equal number of interviews were done each day.

BACKGROUND & METHODOLOGY

5




Cluster sampling was used to select the areas from which households were randomly selected using a systematic process.

That is, each parish was divided into homogenous clusters (sample areas). In the final analysis approximately 300 sample

areas were randomly selected with no more than 10 interviews being scheduled for a single sample area. Households

within each area were randomly selected using a systematic process. A random start address was assigned to each area.

Households were selected from this point onwards using a systematic skip pattern based on the population of households in

each area and the quota number of interviews to be achieved.

Once the household was identified a list of all persons 10 years and older was developed in order to select the informant for

the survey. This respondent was selected in line with the assigned quotas by gender, age and socio-economic class. In

order to take the respondent selection outside of the control of the interviewer, where there was more than one person in the

household who qualified, the person who last celebrated a birthday was selected as the respondent.

Data Collection and Quality Control

The data was collected by a team of approximately 52 interviewers and 10 supervisors. The interviewer was responsible

for correctly selecting the household and the informant and conducting the interviews. The supervisors ensured that all the

specifications laid down for selecting the sample was adhered to and also provided support to the interviewers in the field if

and when they encountered difficult situations.

In addition to this level of control in the field, a post-interview validation involving random call backs or revisits to no less

than 30% of each interviewers completed surveys was carried out. This ensured that the interviews were carried out in

accordance with the specifications laid down by MRSL.


6




Data Collection Tools

A structured questionnaire (Appendix I) was the instrument used to gather and record the data in the field.

The questionnaire was designed in order to allow for the 24 hour aided recall methodology whereby respondents were

asked about their viewership and listenership patterns in the past 24 hours. Program schedules from the different TV and

radio stations were used to aid respondents’ recall of their listenership and viewership in the past 24 hours.

The 24 hour aided-recall methodology has been used consistently by MRSL to track listenership and viewership patterns.

To date, it represents the most realistic approach for capturing such information when literacy levels and costs are taken

into consideration.

Time Frame

Fieldwork, including validation and other quality checks were carried out over a six weeks period April 27 2012 and June

6, 2012 for the first wave and December 8th 2012 to January 14th 2013.


7




GLOSSARY OF TECHNICAL TERMS

TERM MEANING

CONFIDENCE INTERVAL

This is the measure of assurance that the estimate is off by no more than the

computed margin (range) or error. The confidence interval set for this

research is 90%.

MARGIN OF ERROR

The margin of error is the computed range of error that the estimate may vary

from the true population statistic.

ABC1 The upper and upper middle socio-economic group.

C2 The middle socio-economic group.

DE The low middle and low socio-economic groups.

POTENTIAL

AUDIENCE/READERS

The total number of different persons within the population that listened to the

radio or watched the television at any time at all, “yesterday”.

REACH

The total number of different persons reached by the radio station or television

station typically at a specific time of the day.

SET COUNT The estimate of the total number of radio sets, television sets and cable sets

across the island.

AHH Average half hour

AQH Average quarter hour

FTA Free To Air Television

8




Overview




9

Set Count (‘000)

Average Sets Per Household Nationally:

Radio 1.6 sets per household

TV 1.7 sets per household

The figures below represent number of working sets.

Television

Radio

NOTE: Radio set count does not include radio on mobile phones.




10

Potential Market For Radio, Free To Air (FTA) TV, Local Cable, International Cable, Newspaper & Internet (‘000)

2000 to 2012

NOTE: Potential Market represents the total number of different persons that listened to the radio or watched FTA TV, local cable or international cable at any time at all “yesterday”, use the internet at home, work or elsewhere and read or leaf through a newspaper publication within the last week.

Potential Audience data is not available for 2001 to 2004.

FTA Television

Radio

International Cable

Local/Regional Cable

Internet

Newspaper




11

Media Interaction ‘000

Radio Television (FTA & Local/Regional Cable)

Newspaper

Watched Television only: 256,000

Listened radio only: 138,000

Read Newspaper only: 159,000

Watched Television & Listened Radio: 294,000

Watched Television & Read Newspaper : 372,000

Listened Radio & Read Newspaper: 189,000

Watched Television, Listened Radio & Read Newspaper: 684,000

The above represents the total number of different viewers, listeners and readers

256

138

159

372

684

294

189




12

Media Share (Radio, FTA TV, Local/Regional Cable, Int. Cable &

Internet)

The above shares are based on potential audience and readers to the respective media




13

Tube Share

The above shares are based on potential audience to the respective tube source (FTA TV, Local cable and International Cable)




14

Average Audience To Radio, FTA TV, Local Cable & International Cable – 3 HR. DAY PART

3 HOUR DAY PART (Sunday to Saturday)

Radio

‘000

FTA TV

‘000

Local Cable

‘000

International Cable

‘000

12 mn to 2:59 am 77 21 2 14

3:00 am to 5:59 am 91 17 1 15

6:00 am to 8:59 am 564 204 6 37

9:00 am to 11:59 am 493 121 9 87

12 md to 2:59 pm 487 138 10 105

3:00 pm to 5:59 pm 419 154 7 114

6:00 pm to 8:59 pm 264 765 9 115

9:00 pm to 11:59 pm 191 256 10 158




Radio Details




15

Radio Audience - Who are they?

Total (Potential) Audience

1,305,000

Gender (‘000)

Males: 655

Females: 650

Age Group (‘000)

10 – 14: 124

15 – 19: 131

20 – 24: 112

25 – 34: 257

35 – 44: 265

45+: 416

SE Class (‘000)

ABC1: 203

C2: 369

DE: 733

Males Females

‘000 ‘000

10 – 14: 48 76

15 – 19: 53 78

20 – 24: 49 63

25 – 34: 116 141

35 – 44: 127 138

45+: 262 154

Males Females

‘000 ‘000

ABC1: 100 103

C2: 184 185

DE: 371 362

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 16 32 76

15 – 19 15 37 79

20 – 24 17 31 64

25 – 34 40 72 145

35 – 44 47 80 138

45+ 68 117 231

NOTE: ABC1: Upper/upper middle income

C2: Middle income

DE: Low middle to low income

•DATA IS BASED ON PAST 24 HRS LISTENERSHIP

•NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING




16

Radio Audience - Where are they?


1,305,000

Cornwall (‘000)

496 Surrey (‘000)

502

Middlesex (‘000)

307

KMA

(‘000)

417 Other Surrey (‘000)

85

North

(‘000)

131 South

(‘000)

365

North

(‘000)

183 South

(‘000)

124

NOTE:

KMA: Kingston & St. Andrew, Portmore, Spanish Town

Other Surrey: Portland & St. Thomas

Cornwall North: Hanover, St. James & Trelawny

Cornwall South: Westmoreland & St. Elizabeth

Middlesex North: St. Ann & St. Mary

Middlesex South: Manchester, Clarendon & St. Catherine

DATA IS BASED ON PAST 24 HRS. LISTENERSHIP

NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/WEIGHTING




The Radio Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 mn 118 93 80 56 90 106 77

12:30 113 80 80 54 90 94 72

1:00 105 77 82 49 76 85 74

1:30 102 75 80 44 76 80 66

2:00 92 77 73 37 71 71 63

2:30 90 72 71 34 68 68 55

3:00 92 72 78 32 65 65 61

3:30 90 64 80 32 59 62 55

4:00 100 77 95 37 73 74 69

4:30 105 80 109 42 79 91 77

5:00 133 123 129 85 133 121 116

5:30 159 133 142 107 138 144 124

17





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 am 527 605 502 515 551 616 567

6:30 532 627 508 545 559 610 570

7:00 601 648 548 576 585 666 603

7:30 570 611 528 527 557 607 559

8:00 604 589 546 547 531 578 545

8:30 573 549 531 503 528 548 526

9:00 581 563 546 493 494 557 526

9:30 555 536 519 466 483 510 493

10:00 535 533 506 496 469 525 490

10:30 496 499 495 466 460 489 468

11:00 494 469 464 452 432 454 449

11:30 483 472 457 454 424 472 449

18





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 md 445 501 515 452 418 460 473

12:30 458 507 508 449 410 448 462

1:00 489 576 579 513 469 510 476

1:30 483 552 548 498 441 530 449

2:00 506 515 548 454 441 519 457

2:30 499 504 539 415 424 486 435

3:00 491 509 533 422 427 472 402

3:30 460 461 491 410 415 439 394

4:00 435 451 484 400 427 430 416

4:30 412 445 446 376 398 418 413

5:00 386 392 417 352 367 416 396

5:30 368 373 371 332 342 383 369

19





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 pm 276 357 342 313 356 306 297

6:30 263 320 335 313 342 309 297

7:00 230 251 280 261 240 265 289

7:30 223 221 275 230 232 227 275

8:00 210 203 258 215 226 212 272

8:30 194 179 246 203 229 218 264

9:00 225 189 260 200 243 227 259

9:30 228 189 240 190 215 200 228

10:00 215 187 224 181 189 165 220

10:30 197 157 202 176 167 159 204

11:00 179 149 193 166 153 150 171

11:30 174 136 191 142 144 141 162

20




Station Reach

Stations Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

Irie FM 348 373 351 335 314 389 347

Zip 103 FM 235 219 229 203 218 248 261

RJR 94 FM 225 235 264 322 246 309 237

Love FM 164 152 144 147 169 174 162

Hitz 92 FM 128 149 147 132 161 171 179

Mello FM 136 189 142 127 147 156 116

Kool 97 FM 49 53 53 71 48 47 63

Fame FM 74 69 60 85 62 80 69

Power 106 67 43 55 39 62 62 36

Sun City Radio 36 19 38 12 28 15 36

NCU 31 35 29 54 31 24 61

Gospel JA 13 3 13 12 23 21 19

Klas Sports Radio

31 45 44 32 34 38 47

21

The above represents the number of different persons reached by each

radio station on a typical day during the study period.




Station Reach

Stations Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

Nationwide 15 29 22 46 37 44 19

Hot 102 FM 23 27 29 17 31 32 8

Vybz FM 49 24 33 12 28 24 22

Linkz FM 26 13 22 17 17 21 22

Bess FM 41 11 11 10 8 12 11

NewsTalk 5 16 22 10 14 35 14

MegaJamz 13 5 27 20 6 6 11

TBC 15 5 13 2 6 21 14

Music 99 FM 20 32 13 20 14 29 11

Roots FM 5 5 4 5 6 3 0

Stylz FM 8 3 4 0 0 9 3

Ja 105 0 0 0 0 6 0 0

Others 18 0 9 10 6 3 6

22






23

Share of Listenership Overall

N= 1,305,000




24

Share of Listenership (5 Year Trend) 2006 - 2009 and 2012




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Irie FM 18.5 20.1 22.0 22.5 20.3 22.0 15.2 18.8 20.7

Zip 103 FM 12.0 8.0 12.3 14.3 16.7 19.7 20.3 17.1 15.6

RJR 94 FM 9.9 12.8 16.9 11.6 9.5 7.9 6.7 9.7 11.1

Hitz 92 FM 6.6 4.4 9.5 10.1 8.1 9.0 7.9 6.5 8.6

Love 101 FM 6.9 9.0 10.8 10.2 5.3 4.3 9.6 5.9 7.9

Mello FM 0.0 2.2 4.7 5.7 9.3 8.5 11.4 8.1 7.2

Fame FM 13.6 11.6 4.1 4.2 3.4 2.6 0.8 1.4 3.9

Power 106 FM 6.6 5.7 1.9 2.6 4.4 3.4 2.9 4.2 3.3

Sun City Radio 4.7 4.4 2.3 2.3 3.3 3.8 4.7 5.8 3.4

Vybz FM 4.7 4.1 3.4 1.9 2.5 2.8 2.1 2.2 2.7

Kool 97 FM 3.3 2.6 1.4 2.1 3.1 2.6 1.9 1.6 2.2

Gospel Ja 2.8 3.8 0.9 1.1 1.7 1.8 3.3 2.4 1.8

Bess FM 0.0 0.0 2.9 3.1 0.6 0.7 1.2 1.4 1.7

Klas Sports Radio

0.0 0.0 0.7 1.3 1.3 1.2 4.0 2.9 1.4

Share of Listenership By Daypart Sunday

25




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Linkz FM 2.8 2.6 1.7 1.7 0.9 1.0 0.2 1.4 1.4

NCU 0.0 0.0 1.2 1.5 1.3 0.8 1.0 1.4 1.2

Music 99FM 0.0 0.0 0.0 0.0 2.3 2.2 1.2 1.4 1.0

Nationwide 0.0 0.0 0.8 0.6 0.9 1.6 1.1 1.0 0.9

TBC 0.0 2.6 1.2 1.0 0.7 0.7 0.4 0.2 0.9

Stylz 2.4 0.0 0.4 0.6 1.2 1.2 1.2 1.4 0.8

Mega Jamz 3.2 4.9 0.5 0.6 0.2 0.0 2.1 1.9 0.6

Hot 102 FM 0.0 1.3 0.3 0.6 1.5 0.9 0.0 1.3 0.8

Roots FM 0.0 0.0 0.0 0.0 0.6 0.7 0.0 0.5 0.3

Other 1.9 0.0 0.0 0.2 0.8 0.3 0.7 0.0 0.4

News Talk 0.0 0.0 0.0 0.2 0.0 0.2 0.0 1.4 0.2

Share of Listenership By Daypart Sunday Cont’d

26




Share of Listenership By Daypart Monday - Friday

27

12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Irie FM 22.5 20.2 24.6 22.3 20.3 20.2 22.0 20.4 21.9

RJR 94 FM 11.6 16.3 19.2 12.3 10.2 11.4 10.5 7.8 12.9

Zip 103 FM 10.8 10.2 8.5 11.9 12.0 13.1 16.1 17.6 12.1

Love 101 FM 17.2 15.1 10.0 10.2 8.7 9.1 9.2 10.7 10.0

Mello FM 11.0 12.1 5.5 7.3 12.9 14.6 7.9 8.8 9.6

Hitz 92 FM 7.0 7.1 10.5 7.7 8.4 7.4 8.3 8.4 8.5

Kool 97 FM 1.9 2.1 2.3 4.2 3.6 3.3 2.5 4.1 3.2

Fame FM 3.1 3.1 3.7 4.1 3.4 3.8 3.1 2.6 3.5

Power 106 FM 2.2 1.8 2.4 3.1 3.2 1.4 2.4 3.5 2.6

Klas Sports Radio

0.5 0.9 1.2 1.7 3.6 2.1 1.6 0.6 1.9

NCU 1.0 1.1 1.3 2.2 1.9 1.7 2.1 0.9 1.7

Nationwide 0.7 0.8 2.4 1.7 1.1 1.4 1.6 0.7 1.6

Vybz FM 0.0 0.4 1.7 1.6 1.8 1.9 1.2 1.0 1.5




Share of Listenership By Daypart Monday – Friday Cont’d

28

12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Sun City Radio 0.8 1.0 1.0 1.5 1.5 1.4 1.9 1.9 1.4

Gospel Ja 2.7 1.9 1.2 1.2 1.0 1.0 1.9 1.9 1.3

Hot 102 FM 2.3 1.8 0.8 1.2 1.4 0.9 0.9 1.1 1.1

News Talk 0.8 0.6 0.6 1.6 0.8 1.1 1.8 0.8 1.1

Linkz FM 1.1 0.7 0.4 0.9 1.4 0.9 0.9 2.0 1.0

Music 99FM 0.0 0.0 1.1 1.4 0.8 0.8 0.5 0.5 0.9

Mega Jamz 2.0 1.1 0.5 0.7 0.5 0.8 1.2 1.7 0.8

Bess FM 0.2 0.5 0.4 1.0 0.7 0.8 0.8 1.2 0.7

TBC 0.5 0.8 0.3 0.1 0.4 0.3 0.8 0.8 0.4

Stylz 0.2 0.5 0.1 0.0 0.1 0.3 0.4 0.3 0.2

Roots FM 0.0 0.0 0.0 0.0 0.2 0.3 0.2 0.3 0.1

Others 0.0 0.0 0.1 0.1 0.2 0.0 0.3 0.4 0.1




Share of Listenership By Daypart Saturday

29

12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Irie FM 22.1 17.9 22.2 17.5 18.5 18.1 20.4 21.4 19.6

Zip 103 FM 13.0 10.6 10.4 15.7 18.3 20.7 23.5 23.1 17.0

Hitz 92 FM 17.3 10.0 14.0 12.0 11.1 7.6 8.2 6.1 10.8

RJR 94 FM 2.2 11.6 18.5 11.5 8.4 7.3 5.5 5.2 10.4

Love 101 FM 12.3 12.2 10.0 11.3 8.3 8.3 8.8 11.1 9.8

Mello FM 12.3 14.2 4.4 5.2 6.9 7.3 8.3 8.0 6.7

Kool 97 FM 6.5 2.4 2.7 4.7 7.1 6.8 3.8 3.8 4.8

NCU 4.3 5.7 3.0 4.3 3.6 2.8 5.4 4.4 3.8

Klas Sports Radio

4.3 9.4 2.2 2.6 3.9 3.7 3.8 5.6 3.6

Fame FM 0.7 2.4 3.7 3.3 2.8 3.7 1.0 0.0 2.7

Power 106 FM 0.0 0.0 1.2 2.7 1.7 1.2 1.0 2.4 1.6

Nationwide 2.2 1.8 0.9 1.1 1.3 2.0 0.7 0.9 1.2

Vybz FM 0.0 0.6 0.9 1.3 0.9 1.7 0.7 1.4 1.1

Linkz FM 0.0 0.0 0.5 0.2 1.5 0.7 2.1 4.0 1.1




Share of Listenership By Daypart Saturday Cont’d

30

12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Gospel Ja 2.9 0.0 1.3 0.7 0.9 0.0 1.8 1.4 1.0

Sun City Radio 0.0 0.0 0.0 0.4 1.0 2.8 0.9 0.5 0.8

Mega Jamz 0.0 1.2 0.7 1.2 0.9 0.1 0.7 0.2 0.7

Music 99FM 0.0 0.0 0.9 0.6 1.1 0.7 0.3 0.0 0.7

Bess FM 0.0 0.0 0.0 0.5 0.7 1.2 1.0 0.2 0.6

Hot 102 FM 0.0 0.0 1.1 1.0 0.0 0.4 0.0 0.0 0.5

News Talk 0.0 0.0 0.4 0.0 0.6 1.2 1.0 0.0 0.5

TBC 0.0 0.0 1.0 0.8 0.0 0.2 1.0 0.2 0.5

Others 0.0 0.0 0.0 0.4 0.6 1.0 0.0 0.0 0.3

Stylz 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.1

Roots FM 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0




Share of Listenership By Market Segments - Demographics

31

Females Males Children & Teens

(10 – 19 yrs)

Young adults

(20 – 34 yrs)

Older adults (35+ yrs)

Upper & Upper Middle

Middle income

Low Middle & Low income

Overall

% % % % % % % % %

Irie FM 17.1 10.8 17.2 20.9 23.4 11.4 16.6 25.0 21.4

Zip 103 FM 11.4 17.3 30.3 22.0 2.9 11.2 15.9 12.0 13.4

RJR 94 FM 13.0 13.1 8.8 7.8 16.5 23.1 17.0 10.0 12.4

Love 101 FM 13.8 5.7 7.0 6.6 12.4 10.2 13.4 10.3 9.7

Hitz 92 FM 7.8 10.8 4.9 11.4 6.4 0.6 6.5 8.0 8.7

Mello FM 12.0 5.6 6.7 9.4 8.9 7.8 8.9 9.8 8.8

Fame FM 4.0 10.8 3.6 4.6 2.8 6.1 1.6 4.0 3.5

Kool 97 FM 2.5 4.4 1.1 1.8 4.6 7.5 2.3 2.5 3.2

Power 106 FM 2.1 3.3 0.1 1.3 3.7 3.7 2.7 1.9 2.5

Klas Sports Radio

0.4 4.1 0.7 1.2 2.8 1.7 2.3 2.1 2.0

NCU 2.6 1.2 4.5 1.6 2.0 4.1 2.2 2.7 1.9

Sun City Radio 1.1 2.7 6.8 2.8 0.4 1.4 0.0 2.5 1.7

Vybz FM 2.5 0.8 2.1 1.1 2.0 0.4 1.9 0.9 1.7

Nationwide 1.4 1.6 1.3 0.4 2.2 3.1 1.6 0.1 1.4

NB: Shares above are based on average audiences Sunday to Saturday.




Females Males Children & Teens

(10 – 19 yrs)

Young adults

(20 – 34 yrs)

Older adults (35+ yrs)


Middle income

Low Middle & Low income

Overall

% % % % % % % % %

Gospel Ja 1.6 1.2 0.2 1.8 1.4 1.7 1.9 3.2 1.3

Linkz FM 0.8 1.4 1.8 1.5 0.7 0.1 1.8 0.7 1.0

Hot 102 FM 1.1 0.9 0.4 0.8 1.1 0.3 0.4 1.4 0.9

Bess FM 1.1 0.6 0.6 0.9 0.9 1.6 0.0 0.5 0.9

News Talk 0.7 1.1 0.7 0.5 1.1 1.5 0.4 0.8 0.8

Mega Jamz 0.9 0.7 0.3 0.5 1.1 0.3 0.9 0.8 0.8

Music 99FM 1.0 0.7 0.2 0.9 1.0 0.4 0.6 0.0 0.8

TBC 0.7 0.3 0.1 0.1 0.9 1.1 1.3 0.0 0.5

Stylz 0.2 0.4 0.4 0.2 0.3 0.0 0.0 0.6 0.3

Roots FM 0.1 0.2 0.0 0.0 0.2 0.0 0.0 0.0 0.1

Others 0.0 0.4 0.1 0.2 0.2 0.7 0.0 0.1 0.2

Share of Listenership By Market Segments - Demographics

32





KMA Other Surrey

Middlesex North

Middlesex South

Cornwall North

Cornwall South

Overall

% % % % % % %

Irie FM 14.9 35.8 31.2 19.9 22.7 18.0 21.4

Zip 103 FM 18.1 6.4 11.1 15.1 7.1 11.4 13.4

RJR 94 FM 12.8 15.1 14.7 12.1 11.2 9.0 12.4

Love 101 FM 8.4 9.7 7.7 12.0 10.1 7.9 9.7

Hitz 92 FM 4.6 11.0 13.0 5.6 19.0 9.1 8.7

Mello FM 6.8 0.9 2.7 9.9 12.8 17.8 8.8

Fame FM 4.7 6.4 2.5 2.8 2.1 1.6 3.5

Kool 97 FM 5.7 1.4 2.7 2.3 1.7 1.6 3.2

Power 106 FM 3.3 2.2 4.3 2.7 1.6 1.4 2.5

Klas Sports Radio 2.9 0.9 2.6 2.5 0.6 0.5 2.0

NCU 1.0 0.4 4.4 5.3 0.0 1.9 1.9

Sun City Radio 4.0 2.0 0.0 1.1 0.0 0.0 1.7

Vybz FM 0.0 0.0 0.1 0.0 0.3 12.2 1.7

Nationwide 2.1 0.7 0.5 1.3 0.4 1.8 1.4

Share of Listenership By Market Segments - Region

33


NOTE:







DATA IS BASED ON PAST 24 HRS. LISTENER-SHIP

NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/

WEIGHTING




KMA Other Surrey

Middlesex North

Middlesex South

Cornwall North

Cornwall South

Overall

% % % % % % %

Gospel Ja 2.3 0.0 0.3 1.9 1.2 0.0 1.3

Linkz FM 0.1 0.2 0.0 0.0 5.2 2.7 1.0

Hot 102 FM 1.9 1.8 0.2 0.9 1.3 0.2 0.9

Bess FM 0.5 0.0 1.0 1.7 0.2 1.3 0.9

News Talk 1.0 1.3 0.2 1.2 0.6 0.3 0.8

Mega Jamz 1.9 0.0 0.2 0.7 0.1 0.0 0.8

Music 99FM 1.2 0.9 0.6 0.6 0.3 0.9 0.8

TBC 1.1 0.0 0.0 0.3 0.7 0.0 0.5

Stylz 0.0 2.7 0.0 0.0 0.0 0.0 0.3

Roots FM 0.4 0.0 0.1 0.0 0.0 0.0 0.1

Others 0.2 0.2 0.0 0.0 0.7 0.3 0.2

Share of Listenership By Market Segments - Region

34


NOTE:







DATA IS BASED ON PAST 24 HRS. LISTENER-SHIP

NUMBERS MAY BE OFF BY 1 OR 2 POINTS DUE TO ROUNDING/

WEIGHTING




Television Details




35

The Television (FTA & Local/Regional Cable) Audience - Who are they?


1,606,000

Gender (‘000)

Males: 769

Females: 837

Age Group (‘000)

10 – 14: 200

15 – 19: 177

20 – 24: 152

25 – 34: 335

35 – 44: 335

45+: 407

SE Class (‘000)

ABC1: 236

C2: 447

DE: 923

Males Females

‘000 ‘000

10 – 14: 100 100

15 – 19: 89 88

20 – 24: 68 84

25 – 34: 157 178

35 – 44: 165 170

45+: 190 217

Males Females

‘000 ‘000

ABC1: 111 125

C2: 213 234

DE: 445 478

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 28 53 119

15 – 19 19 54 104

20 – 24 22 42 88

25 – 34 48 93 194

35 – 44 53 89 193

45+ 66 116 225


C2: Middle income


•DATA IS BASED ON PAST 24 HRS VIEWERSHIP





36

The Television (FTA & Local/Regional Cable) Audience - Where are they?


1,606,000

Cornwall

(‘000)

387

Surrey

(‘000)

662

Middlesex

(‘000)

557

KMA

(‘000)


102

North

(‘000)

189 South

(‘000)

198

North

(‘000)

176 South

(‘000)

381

NOTE:







DATA IS BASED ON PAST 24 HRS. VIEWERSHIP





The Television (FTA & Local/Regional Cable) Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 mn 28 37 22 29 11 35 36

12:30 am 31 32 22 27 8 32 36

1:00 31 40 18 24 8 32 30

1:30 23 29 16 22 6 24 22

2:00 28 29 11 17 6 15 19

2:30 26 27 13 12 6 12 19

3:00 18 21 11 10 6 6 14

3:30 18 13 11 12 3 6 19

4:00 20 11 16 15 6 9 17

4:30 23 13 16 15 8 6 17

5:00 36 43 27 24 25 24 25

5:30 26 37 20 27 25 35 17

37




The Television (FTA & Local/Regional Cable) Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 am 136 195 222 203 260 195 146

6:30 153 224 260 254 285 230 165

7:00 192 227 262 266 285 233 212

7:30 177 224 240 237 254 197 204

8:00 184 192 206 212 237 165 204

8:30 159 149 142 134 155 94 173

9:00 148 131 131 112 127 68 160

9:30 130 123 104 103 119 59 140

10:00 141 163 164 147 150 103 165

10:30 123 157 160 139 150 94 165

11:00 118 139 149 137 133 88 162

11:30 125 136 147 129 144 106 168

38




The Television (FTA/Local Cable) Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 md 118 136 167 144 150 115 151

12:30 pm 123 128 151 151 144 124 146

1:00 156 149 162 161 172 118 165

1:30 136 139 135 151 150 100 173

2:00 159 163 164 176 164 94 168

2:30 177 168 171 173 181 94 154

3:00 200 179 169 176 203 112 154

3:30 202 168 167 161 198 100 149

4:00 210 192 175 161 195 83 151

4:30 182 181 173 154 184 83 151

5:00 164 163 169 149 206 88 143

5:30 153 139 153 134 178 94 135

39




The Television (FTA/Local Cable) Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 pm 266 235 224 208 257 203 239

6:30 317 277 266 232 308 236 275

7:00 1051 1112 1141 1182 1170 1196 974

7:30 1003 1096 1126 1121 1122 1140 944

8:00 959 1003 1043 1026 997 1076 985

8:30 793 891 870 869 822 943 859

9:00 473 507 431 452 469 492 545

9:30 353 405 289 359 285 345 435

10:00 235 347 215 315 226 256 383

10:30 197 264 215 256 172 209 347

11:00 169 187 158 205 138 141 278

11:30 143 157 107 173 93 118 212

40




Station Reach

Stations Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

TVJ 1346 1411 1396 1460 1424 1435 1324

CVM TV 859 851 884 891 777 978 856

Love TV 8 16 4 5 11 21 3

Sportsmax 43 37 31 12 25 24 50

Hype TV 5 11 7 5 8 3 17

RE TV 5 5 18 7 11 9 19

CVM Plus <3 8 <3 7 8 18 3

TVJ Sports 15 3 7 17 20 12 14

Music Plus 3 5 2 2

<3 3 3

JNN <3 <3 <3 2 3 <3 <3

Tempo <3 <3 <3 <3 <3 3 3

Other 3 5 <3 <3 <3 3 3

41






42

Share of Viewership (FTA & Local/Regional Cable)

N= 1,606,000




43

Share of Viewership (5 Year Trend - FTA & Local/Regional Cable)

2006 to 2009 and 2012




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 55.4 67.9 66.9 48.5 68.7 78.6 68.2 61.2 66.4

CVM TV 41.5 23.6 26.7 28.6 21.6 14.0 30.9 36.6 28.6

SportsMax 0.6 5.1 4.1 16.2 8.7 4.7 0.4 1.6 3.5

Love TV 1.5 3.4 0.8 4.6 0.0 0.0 0.3 0.2 0.7

Hype TV 0.0 0.0 0.0 0.9 0.3 0.7 0.0 0.0 0.2

RE TV 0.0 0.0 0.0 0.0 0.3 0.5 0.1 0.2 0.1

TVJ Sports 0.0 0.0 1.5 1.2 0.3 0.2 0.0 0.3 0.4

CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Music Plus 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.0 0.1

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Share of Viewership (FTA and Local/Regional Cable)

By Daypart - Sunday

44




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 73.3 83.8 80.0 65.8 71.0 74.9 66.3 59.9 68.5

CVM TV 19.3 13.1 17.0 29.5 23.2 20.6 32.3 36.0 28.5

SportsMax 4.8 2.5 1.0 1.7 2.4 2.1 0.4 2.8 1.4

Love TV 0.0 0.0 1.4 1.0 0.9 0.3 0.2 0.3 0.5

RE TV 1.4 0.0 0.2 0.5 0.5 0.5 0.3 0.1 0.3

TVJ Sports 1.2 0.4 0.1 0.2 0.1 0.1 0.2 0.1 0.2

CVM Plus 0.0 0.0 0.1 0.5 0.6 0.3 0.1 0.3 0.2

Hype TV 0.0 0.0 0.2 0.7 0.8 0.6 0.2 0.3 0.3

Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Music Plus 0.0 0.0 0.0 0.2 0.4 0.1 0.0 0.0 0.1

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Share of Viewership (FTA and Local/Regional Cable) By Daypart – Monday - Friday

45




Share of Viewership (FTA and Local/Regional Cable)

By Daypart – Saturday

46

12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 74.6 92.3 70.2 64.5 65.9 67.8 64.2 64.8 65.7

CVM TV 13.6 7.7 21.7 26.9 21.5 28.5 34.0 32.7 29.7

SportsMax 11.9 0.0 4.4 6.6 7.2 1.9 0.6 1.4 2.5

Love TV 0.0 0.0 0.0 0.6 0.0 1.2 0.1 0.2 0.3

RE TV 0.0 0.0 0.0 0.3 2.6 0.0 0.4 0.2 0.7

TVJ Sports 0.0 0.0 1.2 0.0 0.3 0.3 0.0 0.0 0.3

CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0

Hype TV 0.0 0.0 1.0 1.1 2.0 0.3 0.4 0.6 0.7

Tempo 0.0 0.0 1.0 0.0 0.0 0.0 0.1 0.0 0.1

Music Plus 0.0 0.0 0.5 0.0 0.0 0.0 0.0 0.0 0.1

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0




Females

Males

Children & Teens

(10-19 yrs)

Young Adults

(20-34 yrs)

Older Adults (35+ yrs)

Upper & Upper Middle Income

Middle Income

Low Middle & Low Income

Overall

% % % % % % % % %

TVJ 70.9 63.1 75.5 66.4 65.6 61.1 68.0 68.0 67.8

CVM TV 27.1 31.6 20.5 29.3 32.6 33.7 27.3 29.4 28.7

SportsMax 0.3 3.9 1.5 2.6 1.1 2.9 2.2 1.5 1.8

Love TV 0.5 0.3 0.4 0.6 0.3 0.0 0.4 0.5 0.5

RE TV 0.3 0.3 0.6 0.4 0.1 0.4 0.6 0.2 0.3

TVJ Sports 0.1 0.3 0.2 0.1 0.1 0.7 0.2 0.1 0.2

CVM Plus 0.1 0.1 0.0 0.1 0.1 0.1 0.2 0.1 0.2

Hype TV 0.4 0.3 1.0 0.3 0.0 0.4 0.7 0.2 0.4

Tempo 0.0 0.0 0.1 0.0 0.0 0.0 0.1 0.0 0.0

Music Plus 0.1 0.0 0.2 0.0 0.0 0.0 0.2 0.0 0.1

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other 0.1 0.1 0.0 0.1 0.0 0.6 0.0 0.0 0.1

Share of Viewership (FTA and Local/Regional Cable) By Market Segments -

Demographics

47





KMA Other Surrey

Middlesex North

Middlesex South

Cornwall North

Cornwall South

Overall

% % % % % % %

TVJ 64.3 72.1 65.3 66.6 71.3 68.0 67.8

CVM TV 30.8 25.5 31.7 30.7 26.2 29.1 28.7

SportsMax 2.5 1.1 2.3 1.4 0.9 1.9 1.8

Love TV 0.6 0.4 0.3 0.4 0.3 0.4 0.5

RE TV 0.4 0.5 0.3 0.2 0.3 0.3 0.3

TVJ Sports 0.1 0.4 0.1 0.1 0.3 0.0 0.2

CVM Plus 0.2 0.0 0.0 0.0 0.2 0.1 0.2

Hype TV 0.9 0.0 0.0 0.2 0.4 0.1 0.4

Tempo 0.1 0.0 0.0 0.0 0.0 0.0 0.0

Music Plus 0.0 0.0 0.0 0.2 0.1 0.1 0.1

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other 0.1 0.0 0.0 0.2 0.0 0.0 0.1

Share of Viewership By Market Segments - Region

48

NOTE:

KMA: Kingston & St. Andrew, Portmore, Spanish Town,; Other Surrey: Portland & St. Thomas

Cornwall North: Hanover, St. James & Trelawny; Cornwall South: Westmoreland & St. Elizabeth

Middlesex North: St. Ann & St. Mary; Middlesex South: Manchester, Clarendon & St. Catherine

DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY





49

Free To Air (FTA) TV Audience - Who are they?


1,585,000

Gender (‘000)

Males: 755

Females: 830

Age Group (‘000)

10 – 14: 198

15 – 19: 172

20 – 24: 148

25 – 34: 329

35 – 44: 334

45+: 404

SE Class (‘000)

ABC1: 229

C2: 440

DE: 916

Males Females

‘000 ‘000

10 – 14: 97 101

15 – 19: 85 87

20 – 24: 65 83

25 – 34: 152 177

35 – 44: 166 168

45+: 190 214

Males Females

‘000 ‘000

ABC1: 106 123

C2: 210 230

DE: 439 477

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 27 54 117

15 – 19 22 50 100

20 – 24 20 41 87

25 – 34 45 90 194

35 – 44 52 90 192

45+ 63 115 226


C2: Middle income


DATA IS BASED ON PAST 24 HRS VIEWERSHIP





50

Free To Air (FTA) TV Audience - Where are they?


1,585,000

Cornwall

(‘000)

381

Surrey

(‘000)

655

Middlesex

(‘000)

549

KMA

(‘000)


102

North

(‘000)

187 South

(‘000)

194

North

(‘000)

173 South

(‘000)

376

NOTE:












Free To Air (FTA) TV Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 mn 26 35 22 27 11 32 30

12:30 31 29 22 24 8 29 30

1:00 31 35 18 22 8 27 25

1:30 23 24 16 22 6 21 19

2:00 28 27 11 17 6 15 19

2:30 26 24 13 12 6 12 19

3:00 18 19 11 10 6 6 14

3:30 18 11 11 12 3 6 19

4:00 20 8 16 15 6 9 17

4:30 20 8 16 15 8 6 17

5:00 41 37 24 24 25 24 25

5:30 28 35 20 27 25 35 17

51





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 am 136 189 220 200 260 189 135

6:30 161 216 258 252 285 224 154

7:00 199 221 262 264 285 230 193

7:30 177 219 238 234 254 195 184

8:00 177 187 204 210 237 162 187

8:30 144 144 133 132 155 91 160

9:00 126 125 124 110 124 65 149

9:30 111 115 102 100 116 50 132

10:00 121 152 160 144 147 94 151

10:30 105 155 155 137 147 88 151

11:00 97 133 142 134 130 83 149

11:30 112 128 142 127 141 100 151

52





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 md 107 131 162 142 144 106 135

12:30 113 123 144 149 138 115 127

1:00 141 141 153 156 170 106 140

1:30 123 125 127 147 144 88 143

2:00 143 152 158 171 161 83 149

2:30 163 160 164 168 178 85 143

3:00 188 168 162 173 198 100 146

3:30 194 157 160 159 192 91 149

4:00 198 184 171 159 189 74 149

4:30 172 173 167 151 178 74 149

5:00 151 157 162 144 203 80 143

5:30 146 133 151 129 172 88 132

53





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 pm 262 224 220 193 246 195 228

6:30 314 267 262 217 297 233 264

7:00 1068 1104 1132 1170 1158 1194 966

7:30 1003 1091 1119 1114 1110 1140 933

8:00 957 995 1039 1021 986 1073 977

8:30 788 875 866 864 814 943 848

9:00 466 483 424 442 458 486 528

9:30 348 384 280 352 271 336 424

10:00 230 328 211 308 212 245 372

10:30 192 248 211 254 161 203 338

11:00 164 173 153 203 127 133 264

11:30 138 147 102 168 82 109 201

54




55

Share of Viewership (FTA)

N= 1,585,000




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 56.3 71.9 70.8 59.3 76.0 84.9 67.9 61.9 69.0

CVM 42.2 24.6 28.3 35.0 24.0 15.1 31.8 37.9 30.0

Love 1.6 3.5 0.9 5.7 0.0 0.0 0.3 0.2 1.0

Share of Viewership (FTA) By Daypart - Sunday

56




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 78.9 82.3 81.0 67.9 74.5 77.9 66.9 62.1 69.9

CVM 21.1 17.7 17.5 31.1 24.6 21.7 32.9 37.6 29.6

Love 0.0 0.0 1.4 1.0 1.0 0.4 0.2 0.3 0.5

Share of Viewership (FTA) By Daypart - Monday to Friday

57




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59am

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

TVJ 84.6 92.3 75.8 70.1 75.3 69.4 64.7 65.8 68.3

CVM 15.4 7.7 24.2 29.3 24.7 29.3 35.2 33.9 31.4

Love 0.0 0.0 0.0 0.6 0.0 1.3 0.1 0.3 0.3

Share of Viewership (FTA) By Daypart - Saturday

58




Female Males Children & Teens

(10-19 yrs)

Young

Adults

(20-34 yrs



Middle Income

Low Middle & Low

Overall

% % % % % % % % %

TVJ 71.9 66.4 78.4 69.3 66.6 35.5 28.6 30.0 69.5

CVM 27.5 33.2 21.2 30.1 33.1 64.5 71.0 69.5 30.0

Love 0.5 0.3 0.4 0.6 0.3 0.0 0.4 0.5 0.5

Share of Viewership (FTA) By Market Segments - Demographics

59





KMA Other Surrey

Middlesex North

Middlesex South

Cornwall North

Cornwall South

Overall

% % % % % % %

TVJ 67.1 75.3 66.9 70.7 72.9 69.9 69.5

CVM 32.2 24.2 32.8 28.8 26.8 29.7 30.0

Love TV 0.6 0.5 0.3 0.4 0.3 0.4 0.5

Share of Viewership (FTA) By Market Segments - Region

60

NOTE:




DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY.





61

Local/Regional Cable Audience - Who are they?


62,000

Gender (‘000)

Males: 45

Females: 17

Age Group (‘000)

10 – 14: 6

15 – 19: 13

20 – 24: 9

25 – 34: 15

35 – 44: 8

45+: 11

SE Class (‘000)

ABC1: 14

C2: 22

DE: 26

Males Females

‘000 ‘000

10 – 14: 4 2

15 – 19: 7 6

20 – 24: 6 3

25 – 34: 13 2

35 – 44: 6 2

45+: 9 2

Males Females

‘000 ‘000

ABC1: 11 3

C2: 13 9

DE: 21 5

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 1 2 3

15 – 19 3 5 5

20 – 24 3 3 3

25 – 34 3 5 7

35 – 44 2 3 3

45+ 2 4 5


C2: Middle income







62

Local/Regional Cable Audience - Where are they?


62,000

Cornwall

(‘000)

19

Surrey

(‘000)

26

Middlesex

(‘000)

17

KMA

(‘000)


1

North

(‘000)

11 South

(‘000)

8

North

(‘000)

6 South

(‘000)

11

NOTE:












Local/Regional Cable Audience – When are they available?

½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 mn 3 3 <2 2 <3 6 6

12:30 <3 3 <2 2 <3 3 6

1:00 <3 5 <2 2 <3 6 6

1:30 <3 5 <2 <2 <3 3 3

2:00 <3 3 <2 <2 <3 <3 <3

2:30 <3 3 <2 <2 <3 <3 <3

3:00 <3 3 <2 <2 <3 <3 <3

3:30 <3 3 <2 <2 <3 <3 <3

4:00 <3 3 <2 <2 6 <3 <3

4:30 3 5 <2 <2 3 <3 <3

5:00 3 5 2 <2 3 <3 <3

5:30 3 3 2 <2 <3 <3 <3

63





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 am 5 5 2 2 3 6 11

6:30 5 5 2 2 3 6 11

7:00 8 5 <2 2 3 3 19

7:30 8 5 2 2 3 3 19

8:00 15 5 2 2 3 3 17

8:30 18 8 9 2 3 3 14

9:00 28 8 7 2 9 3 11

9:30 26 11 2 2 9 9 8

10:00 28 11 4 2 3 9 14

10:30 26 3 4 2 6 6 14

11:00 26 5 7 2 3 6 14

11:30 18 8 4 2 3 6 17

64





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

12:00 md 10 5 4 2 6 9 17

12:30 13 5 7 2 6 9 19

1:00 15 8 9 2 6 12 25

1:30 13 13 9 2 6 12 28

2:00 15 11 7 4 3 12 19

2:30 18 8 7 4 6 9 11

3:00 15 14 7 2 6 12 8

3:30 18 11 4 <2 6 9 3

4:00 15 8 4 <2 6 9 3

4:30 13 8 7 <2 6 9 3

5:00 13 5 7 4 3 9 0

5:30 10 5 2 2 6 6 3

65





½ Hour Commencing

Sunday

‘000

Monday

‘000

Tuesday

‘000

Wednesday

‘000

Thursday

‘000

Friday

‘000

Saturday

‘000

6:00 pm 8 11 4 15 11 9 11

6:30 8 11 4 15 11 3 11

7:00 3 5 9 14 14 3 11

7:30 11 3 7 13 19 9 14

8:00 6 8 4 6 14 6 11

8:30 5 19 6 8 14 6 14

9:00 8 24 7 10 11 6 17

9:30 5 21 9 7 14 9 11

10:00 5 19 4 7 14 12 11

10:30 5 19 4 4 11 6 8

11:00 5 16 4 2 11 9 14

11:30 3 14 4 2 11 9 11

66




67

Share of Viewership (Local/Regional Cable)

N=62 ,000




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Sports Max 100.0 100.0 73.9 88.1 87.4 63.3 61.3 83.3 79.2

Hype TV 0.0 0.0 0.0 5.1 3.0 9.0 0.0 0.0 3.9

RE TV 0.0 0.0 0.0 0.0 3.0 6.0 6.3 8.3 2.8

CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

TVJ Sports 0.0 0.0 26.1 6.8 3.5 0.0 19.8 8.3 8.5

Music Plus 0.0 0.0 0.0 0.0 0.0 9.0 0.0 0. 1.7

JNN 0.0 0.0 0.0 0.0 3.0 0.0 0.0 0.0 0.6

Other 0.0 0.0 0.0 0.0 0.0 12.6 12.6 0.0 3.4

Tempo 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Share of Viewership (Local/Regional Cable) By Daypart - Sunday

68

Note: % above are based on relatively small audience numbers to each time segment. Use data

cautiously.




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Sports Max 65.2 46.7 75.4 44.1 46.9 49.5 37.2 72.9 53.8

Hype TV 0.0 0.0 13.6 17.0 17.4 17.3 12.6 8.7 12.8

RE TV 19.1 8.0 8.2 13.6 13.9 8.6 22.9 1.9 11.9

CVM Plus 0.0 16.0 2.8 11.0 12.0 9.1 7.7 9.7 9.0

TVJ Sports 15.8 8.0 0.0 8.9 1.2 3.4 12.8 2.5 5.8

Music Plus 0.0 0.0 0.0 5.4 8.6 2.5 2.7 0.9 3.1

JNN 0.0 0.0 0.0 0.0 0.0 1.1 1.1 0.0 0.4

Other 0.0 21.3 0.0 0.0 0.0 8.4 0.9 3.5 2.7

Tempo 0.0 0.0 0.0 0.0 0.0 0.0 2.1 0.0 0.5

Share of Viewership (Local/Regional Cable) By Daypart - Monday to Friday

69


cautiously.




12 mn – 2:59 am

3 am – 5:59am

6am – 8:59

9am – 11:59am

12 md – 2:59pm

3pm – 5:59pm

6pm – 8:59pm

9am – 11:59pm

All day

% % % % % % % % %

Sports Max 100.0 0.0 54.5 82.1 58.1 85.7 22.7 42.3 56.3

Hype TV 0.0 0.0 12.1 14.3 16.3 14.3 26.5 19.2 16.4

RE TV 0.0 0.0 0.0 3.6 20.9 0.0 26.5 38.5 15.8

CVM Plus 0.0 0.0 0.0 0.0 0.0 0.0 4.1 0.0 0.6

TVJ Sports 0.0 0.0 15.2 0.0 0.0 0.0 16.5 0.0 5.5

Music Plus 0.0 0.0 6.1 0.0 0.0 0.0 0.0 0.0 1.2

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other 0.0 0.0 0.0 0.0 4.7 0.0 0.0 0.0 1.2

Tempo 0.0 0.0 12.1 0.0 0.0 0.0 3.8 0.0 2.9

Share of Viewership (Local/Regional Cable) By Daypart - Saturday

70


cautiously.




Female Males Children & Teens

(10-19 yrs)

Young

Adults

(20-34 yrs)



Middle Income

Low Middle & Low

Overall

% % % % % % % % %

Sports Max 20.9 76.9 37.3 78.6 57.6 67.7 64.4 59.8 59.5

Hype TV 11.5 2.5 16.6 0.0 12.3 0.0 3.4 6.5 11.8

RE TV 26.1 4.6 27.5 3.2 2.5 0.0 9.0 12.0 10.8

CVM Plus 19.3 2.5 0.0 8.5 0.0 4.9 10.4 3.5 5.4

TVJ Sports 8.6 8.5 10.0 2.5 2.7 27.4 6.6 8.9 6.3

Music Plus 3.1 0.7 2.8 0.0 6.5 0.0 2.2 0.5 2.4

JNN 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3

Other 5.2 3.5 0.0 7.2 6.1 0.0 1.1 7.1 2.6

Tempo 5.2 0.9 5.9 0.0 12.3 0.0 2.8 1.6 0.9

Share of Viewership (Local/Regional Cable) By Market Segments - Demographics

71





KMA Other Surrey

Middlesex North

Middlesex South

Cornwall North

Cornwall South

Overall

% % % % % % %

Sports Max 58.7 57.8 85.3 61.7 44.3 75.9 59.5

Hype TV 20.7 0.0 0.0 8.0 18.6 2.3 11.8

RE TV 9.1 26.7 10.3 9.9 14.3 10.3 10.8

CVM Plus 5.6 0.0 0.0 0.6 8.6 5.7 5.4

TVJ Sports 1.4 15.6 4.4 4.9 11.4 1.1 6.3

Music Plus 0.6 0.0 0.0 7.4 2.9 4.6 2.4

JNN 0.3 0.0 0.0 0.0 0.0 0.0 0.3

Other 2.3 0.0 0.0 7.7 0.0 0.0 2.6

Tempo 1.4 0.0 0.0 0.0 0.0 0.0 0.9

Share of Viewership (Local/Regional Cable) By Market Segments - Region

72

NOTE:




DATA IS BASED ON PAST 24 HRS. VIEWERSHIP. SHARES ARE BASED ON AVERAGE AUDIENCES SUNDAY TO SATURDAY.





73

International Cable Audience - Who are they?

Total Potential Users

541,000

Gender (‘000)

Males: 256

Females: 285

Age Group (‘000)

10 – 14: 95

15 – 19: 66

20 – 24: 58

25 – 34: 114

35 – 44: 109

45+: 99

SE Class (‘000)

ABC1: 135

C2: 189

DE: 217

Males Females

‘000 ‘000

10 – 14: 50 45

15 – 19: 35 31

20 – 24: 27 31

25 – 34: 53 61

35 – 44: 49 60

45+: 42 57

Males Females

‘000 ‘000

ABC1 62 73

C2 87 102

DE 107 110

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 22 28 45

15 – 19 13 24 29

20 – 24 15 20 23

25 – 34 27 38 49

35 – 44 28 43 38

45+ 30 36 33


C2: Lower middle income

DE: Low income





74

The International Cable Audience - Where are they?


541,000

Cornwall

(‘000)

145

Surrey

(‘000)

250

Middlesex

(‘000)

146

KMA

(‘000)


17

North

(‘000)

95 South

(‘000)

50

North

(‘000)

30 South

(‘000)

116

NOTE:












International Cable Audience – When are they available?

½ Hour Commencing

Sunday

000

Monday

000

Tuesday

000

Wednesday 000

Thursday

000

Friday

000

Saturday

000

12:00 mn 18 16 16 15 8 9 19

12:30 18 13 9 15 11 15 19

1:00 20 13 7 17 11 6 22

1:30 15 13 4 15 11 3 19

2:00 15 13 4 15 20 6 25

2:30 13 19 4 10 17 6 25

3:00 13 16 4 12 17 15 25

3:30 15 13 7 10 17 12 22

4:00 13 13 9 12 11 18 28

4:30 13 13 11 15 11 21 25

5:00 15 13 18 22 14 15 14

5:30 18 13 16 24 17 18 8

75





½ Hour Commencing

Sunday

000

Monday

000

Tuesday

000

Wednesday

000

Thursday

000

Friday

000

Saturday

000

6:00 am 23 27 18 17 23 41 25

6:30 20 27 18 17 25 32 28

7:00 33 32 27 32 34 47 50

7:30 31 35 27 29 31 41 47

8:00 67 37 38 54 54 59 66

8:30 69 37 44 49 54 50 72

9:00 105 40 69 54 93 71 107

9:30 102 40 78 54 93 80 107

10:00 130 64 95 71 107 103 135

10:30 115 59 91 66 96 100 124

11:00 107 56 89 68 85 121 107

11:30 100 53 87 76 88 118 96

76





½ Hour Commencing

Sunday

000

Monday

000

Tuesday

000

Wednesday 000

Thursday

000

Friday

000

Saturday

000

12:00 md 95 75 95 63 99 127 102

12:30 97 85 93 59 99 121 105

1:00 105 101 111 81 96 124 127

1:30 105 109 118 88 90 121 127

2:00 120 123 127 98 82 144 135

2:30 130 117 131 95 82 124 132

3:00 141 117 122 115 88 115 118

3:30 125 96 115 110 85 133 102

4:00 138 93 115 125 102 153 102

4:30 133 88 104 115 105 141 85

5:00 136 96 107 120 119 147 110

5:30 118 93 111 125 116 144 105

77





½ Hour Commencing

Sunday

000

Monday

000

Tuesday

000

Wednesday 000

Thursday

000

Friday

000

Saturday

000

6:00 pm 128 107 120 147 124 165 116

6:30 115 88 109 134 110 162 116

7:00 102 64 91 98 99 144 83

7:30 102 59 75 95 105 121 91

8:00 130 83 111 154 121 165 94

8:30 143 91 118 151 155 203 96

9:00 200 149 169 205 201 298 154

9:30 194 133 162 227 201 286 160

10:00 192 133 155 205 206 265 165

10:30 146 120 113 166 155 227 135

11:00 128 101 84 122 121 171 127

11:30 100 91 73 103 116 136 99

78




Newspaper Details




79

Newspaper Readers - Who are they?

Total (Potential) Readers 1,404,000

Gender (‘000)

Males: 672

Females: 732

Age Group (‘000)

10 – 14: 164

15 – 19: 148

20 – 24: 138

25 – 34: 280

35 – 44: 280

45+: 394

SE Class (‘000)

ABC1: 257

C2: 430

DE: 717

Males Females

‘000 ‘000

10 – 14: 72 92

15 – 19: 71 77

20 – 24: 68 70

25 – 34: 131 149

35 – 44: 137 143

45+: 193 201

Males Females

‘000 ‘000

ABC1: 121 136

C2: 208 222

DE: 343 374

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 26 49 89

15 – 19 24 43 81

20 – 24 24 43 71

25 – 34 48 86 146

35 – 44 56 87 137

45+ 79 122 193


C2: Middle income


•DATA IS BASED ON PAST 7 DAYS READERSHIP.





80

Newspaper Readers - Where are they?

Total (Potential) Readers

1,404,000

Cornwall (‘000)

324 Surrey (‘000)

607

Middlesex (‘000)

473

KMA

(‘000)


93

North

(‘000)

179 South

(‘000)

145

North

(‘000)

143 South

(‘000)

330

NOTE:







DATA IS BASED ON PAST 7 DAYS READERSHIP





Publications Reach (Different Readers)

‘000

The Gleaner 745

The Star 671

The Observer 380

Children’s Own 134

YouthLink 72

Teen Herald 11

Sunday Herald 6

Teenage Observer 37

Observer West 19

Track & Pool 8

Average Readership & Reach (‘000) – All National Publications

81

Publications Average Readers

‘000

The Gleaner 222

The Star 303

The Observer 146

Children’s Own 134

YouthLink 72

Teen Herald 11

Sunday Herald 6

Teenage Observer 37

Observer West 19

Track & Pool 8

Note: Sunday Herald and Teen Herald are monthly publications




82

671 684473

332214

296170 154

15

Even

ing

Pap

ers

Sun

day

P

aper

s

Mo

rnin

g P

aper

s

Wee

kly

Pu

blic

atio

ns Yo

uth

P

aper

s

Pu

llou

ts/M

agaz

ines

Bu

sin

ess

Pap

ers

Reg

ion

al

Pap

ers

Mo

nth

ly

Pu

blic

atio

ns

'000

Reach of Newspaper Categories

THE DATA ABOVE REPRESENT THE NUMBER OF DIFFERENT READERS OF THE DIFFERENT CATEGORIES OF NEWSPAPERS:

Evening Papers: The Star

Sunday Papers: The Sunday Gleaner, The Sunday Observer, The Sunday Herald

Morning Papers: The Daily Observer, The Daily Gleaner

Weekly Publications: Children’s Own, Teenage Observer, Youth Link, Western, Mirror, North Coast Times.

Monthly Publications: Teen Herald, Sunday Herald

Youth Papers: Children’s Own, Youthlink, Teenage Observer and Teen Herald

Pullouts & Magazines: Sunday Outlook, Sunday Business, Flair, Wednesday Business, Western Focus, Hospitality Jamaica, Financial

Gleaner, Career & Education, Style, Classifieds, Finance, Business Observer, All Woman, Teenage, The

Agenda, Life Tributes, Bookends, Vows, Study Center, Observer West, Thursday Life, Caribbean Business

Report, Sporting World, Splash, Auto, Environment Watch, Buy Me, Under The Dryer.

Regional Papers: Western Mirror, Northcoast Times and Observer West.

Business Papers: Business Observer, Financial Gleaner, Caribbean Business Report, Finance, Sunday Business, Wednesday

Business.




Readership In ‘000 To Newspaper Publications

83




Readership In ‘000 To Magazines & Pull Outs

84

Pure Class (Sunday Herald) obtained a readership of 2,000 however this newspaper is a monthly publication.




85

Share of Readership Daily (Monday-Saturday)

Morning Newspapers

Publication % Share

Monday Gleaner 10.2

Wednesday Gleaner 9.6

Monday Observer 9.6

Tuesday Gleaner 8.9

Friday Gleaner 8.6

Tuesday Observer 8.6

Thursday Gleaner 8.4

Thursday Observer 8.2

Wednesday Observer 8.0

Friday Observer 7.6

Saturday Gleaner 6.5

Saturday Observer 5.8

The Daily Observer 47.9%

The Daily Gleaner

52.1%

N= 473,000




86

Share of Readership

Daily Star (Monday - Saturday)

N=671,000




87

Share of Readership Sunday Newspapers

N=684,000




88

Share of Readership Weekly Publications

N=332,000




89

Share of Readership Pullouts/Magazines

Overall Share %

The Gleaner Company 43.2

The Jamaica Observer 56.8

N=296,000




90

Share of Readership Business Papers

N=170,000




91

Share of Readership Youth Papers

N=214,000




92

Share of Readership Regional Papers

N=154,000




93

Duplication – Sunday Newspapers ‘000

Sunday Observer

Sunday Gleaner

Sunday Herald

Sunday Gleaner only: 517,000

Sunday Observer only: 63,000

Sunday Herald only: <1

Sunday Gleaner & Sunday Observer: 100,000

Sunday Observer & Sunday Herald: <1

Sunday Gleaner & Sunday Herald: 1,000

Sunday Gleaner, Sunday Observer & Sunday Herald: 1,000

The above represents the total number of different readers of each publication

517

1

63

<1

1

100

<1




94

Duplication – Morning Newspapers ‘000

Daily Observer

Daily Gleaner

Read Daily Gleaner only: 178,000

Read Daily Observer only: 191,000

Read Daily Gleaner & Daily Observer: 104,000

The above represents the total number of different readers of each publication

178 191 104




Points Of Readership

% %

% %

95





% %

% %

96





% %

97




Internet




98

Internet Users - Who are they?

Total Internet Users

1,381,000

Gender (‘000)

Males: 680

Females: 701

Age Group (‘000)

10 – 14: 215

15 – 19: 228

20 – 24: 182

25 – 34: 318

35 – 44: 234

45+: 204

SE Class (‘000)

ABC1: 280

C2: 461

DE: 640

Males Females

‘000 ‘000

10 – 14: 102 113

15 – 19: 109 119

20 – 24: 91 91

25 – 34: 157 161

35 – 44: 116 118

45+: 105 99

Males Females

‘000 ‘000

ABC1: 134 146

C2: 225 236

DE: 321 319

ABC1 C2 DE

‘000 ‘000 ‘000

10 – 14 34 66 115

15 – 19 36 67 125

20 – 24 30 57 95

25 – 34 66 104 148

35 – 44 54 87 93

45+ 60 80 64


C2: Middle income




NOTE: Total Internet Users represent anyone who ever uses the Internet at home, work or elsewhere.




99

Internet Users - Where are they?

Total Internet User

1,381,000

Cornwall

(‘000)

462

Surrey

(‘000)

609

Middlesex

(‘000)

310

KMA

(‘000)


82

North

(‘000)

151 South

(‘000)

311

North

(‘000)

157 South

(‘000)

153

NOTE:











Population Estimate Fixed and Mobile Phone Internet

Households with Internet on a desktop or

laptop

Households with internet on a mobile phone

256,000

263,000

The data above represent the total number of different households with internet on a desktop or laptop and internet on a mobile phone.

100




101

What Is Internet Used For?

N= 1,381,000

%

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