Andrew SimsDirector of Marketing | Birmingham Association of REALTORS®

Social Media levels the playing field for ALL businesses.

Online. Everyone has a voice.

Attract \\ Convert \\ Close \\ Delight (ROI)

>Who are you talking to?

>What do they care about?

>When do they care about it?

>How do they fulfill those needs?

>Think that “sales” are secondary

>Reviews and Testimonies (crucial to decision process)

>Visual. Visual. Visual. (Facebook digs it)

>Community Engagement (hyperlocal is hyperawesome)

>You in action — Show that you’re not glued to desk

>Closings. Sparingly. Find choice closings with good stories.

(testimonies)

>Sales Spam

>Your Page is Your Business Card - Personal and Business

>Complaints about clients.

>Copyright badness

>Bragging. Give credit. Show love to the industry.

>Instagram delivered 58 times more engagement per follower than Facebook,

and 120 times more engagement per follower than Twitter.

>Find your hashtags —Got to spend some time in it (#realtor #home #family)

>Top Real Estate Accounts to Follow - http://bit.ly/1LMQkne

>Share images directly to friends and even prospects on your friends list.

>All about images and videos. Top priority of social media.

>Gives quick shares and glimpses into daily life. Different digestion.

>Maintain that “60-40 Rule” — people want a real person to connect with.

>Pick your style - Business or Personal. Stick with that mindset.

>Automatically connected to the Facebook machine.

>Short videos. Perfect for short attention spans. (Good start into video)

>Create Boards that Interest You

>Curate hyperlocal boards (food, school news, holiday seasonal)

>Maintain that “60-40 Rule” — people want a real person to connect with.

>Only 1 -2 boards actually talking title

>Find friend’s boards and start commenting and sharing, suggesting.

>Consider partnering with “Joint Boards” - home builder, realtor, mortgage etc.

>Profile Name - no right or wrong. Go by full name, or add company name

>Use your keywords for your description. (city, community, profession for SEO)

>Learn to write. Your captions are what closes deals.

>Cross promote. Post your website posts, to Pinterest and vice verse.

FREE TIP: Do an email digest of “This Week’s Pins” to your clients or prospects.

> Find “Social Objects” — Things you can easily fit into your day. Don’t make work.

> Show that you’re more than a title rockstar. You’re an advocate. An Advisor.

> Start driving people to share and encourage your content. (contests, captions, jokes)

> Include all your social channels in your emails, flyers, etc. Calls to Action to connect.

> Be strategic. Be consistent. Remember how busy Facebook is (~80 pages per user)

> “60-40 Rule” — 60% business, 40% your life. (You are an actual person.)

> 40% of your day should be devoted to marketing. Sorry. It should.

> Focus on gathering reviews and testimonials. Easy, quick EVERGREEN content.

> If you’re not working business development other people are.

> Make it a part of your week. Use content curators (Feedly, Paper.li, Bundlr)

> Again, include all your social channels in your marketing outreach.

> Set one new thing to do this month. Start with your LinkedIn list. Create sign up.

> Use tools to help you follow up with people. Contactually is your best friend.