TRAILS OF TRADITIONTRAILS OF TRADITION

ALMA MONS doo Novi SadALMA MONS doo Novi SadRegional agency for SME Regional agency for SME developmentdevelopment

Novi Sad, 09.03.2004Novi Sad, 09.03.2004

Objective: rural area development through Purpose: creation of unique touristic product

in the South Backa Region Contribution to the Strategy of SME

development Supported by:

– GTZ – UNOPS

Involvement of many local actors – private and public

Project backgroundProject background

(P) - Participatory motivating + involving local stakeholders

(A) - Appraisal quick diagnostic: strengths and

weaknesses of the local economy (CA) - Competitive Advantage

Creating a unique competitive advantage for the local economy

What is Participatory Appraisal of What is Participatory Appraisal of Competitive Advantage (PACACompetitive Advantage (PACA®®)?)?

Objectives of PACAObjectives of PACA® ® in thein theTourism Sector in South BaTourism Sector in South Baččka?ka?

Identify, with a rapid appraisal, the main strengths and weaknesses of the tourism sector in South Bačka and its main sub-sectors (duration: 4 weeks)

Identify options for practical activities to strengthen the competitiveness of the tourism location and its firms – visible in the short term (3-4 months) and medium term (6-12 months)

Sequence of Activities in theSequence of Activities in theTourism PACA in South BaTourism PACA in South Baččkaka

PACA-Project

PACA-Exercise (4 weeks)

Fieldwork (3 weeks)

Results-Workshop:Diagnosis

+ Proposals

Imple-mentation

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Presen-tationEvent

What have we been doing?What have we been doing?(6 February 2004 – 9 March 2004)(6 February 2004 – 9 March 2004)

Interviews with stakeholders Mini-workshops with

– Directors of Travel Agencies

– Actors from Events Tourism

– Actors from Ethno Tourism

– Actors from Wine Tourism

– Actors from Active Tourism

Involved so far more than 100 local actors

Structure of this presentationStructure of this presentation

1. Diagnosis of the tourism sector in South Bačka

2. Short- and medium-term proposals to promote the tourism sector in South Bačka

Sub-sectors considered in the Sub-sectors considered in the South BaSouth Baččkaka Tourism PACA Tourism PACA®®

Ethno Tourism:cultural tourismreligion tourismeco tourismagro tourism

Event Tourism:cultural eventsethno events (food and music)fairssports events

Wine Tourism

Active Tourism:bike and walking tourhunting and fishingridingbird watching and photo safarigolfnautical sportscollecting herbal plantspaint ballbasket ball

DIAGNOSISDIAGNOSIS General ObservationGeneral Observation

Strengths – Potentials– Culture and tradition– Outstanding natural potentials– Unique tourist offer– Great variety of sites concentrated on a

relatively small area

DIAGNOSISDIAGNOSIS General Observation General Observation

WEAKNESSES– Lack of financial means– Inadequate infrastructure– Poor marketing activities– Lack of horizontal and vertical coordination

between actors– EU standards not applied – Unfavourable regulations

DIAGNOSISDIAGNOSIS Ethno Tourism Ethno Tourism

STRENGTHS– Great traditional and cultural heritage– Outstanding natural and ecological

potentials– Meeting global tourist trend– Various tourist opportunities– Willingness of local actors to participate

DIAGNOSISDIAGNOSIS Ethno Tourism Ethno Tourism

WEAKNESSES– Bad loan conditions– Problem of accessibility– Insufficient promotion activities– Inadequate educational level of local actors– Poor organization– Lack of hosting capacities in rural regions

DIAGNOSISDIAGNOSIS Wine Tourism Wine Tourism

STRENGTHS– Great wine tradition (variety of sorts)– “Bermet” as a potential brand– Existing wine festivals – Possibility of joined offer with

traditional food specialities

DIAGNOSISDIAGNOSIS Wine Tourism Wine Tourism

WEAKNESSES– Unorganized seller`s market– Lack of appliance of standards on wine

cellars– Poor support from local government– Undeveloped export possibilities– Inadequate hosting capacities

DIAGNOSISDIAGNOSIS Event Tourism Event Tourism

STRENGTHS– Unique character (Exit festival e.g.)– Increase in tourist arrivals– Municipality support for the most significant

events– Possibility of joined offer with other tourism

sub-sectors– Multiethnic features

DIAGNOSISDIAGNOSIS Event Tourism Event Tourism

WEAKNESSES– Poor promotion of less affirmed events– Lack of coordinated scheduling– Inappropriate side events (junk) – Inadequate cooperation with similar events

abroad

DIAGNOSISDIAGNOSIS Active Tourism Active Tourism

STRENGTHS– Nautical, fishing and water sports potential

of Danube– Sports and recreational valorization of

Fruska Gora– Cycling and walking paths potentials – Tourist demand for active tourism– Great opportunities of connecting with tour

packages

DIAGNOSISDIAGNOSIS Active Tourism Active Tourism

WEAKNESSES– Poor road conditions – No camping sites available– Insufficient promotion of active tourism– Bad maintenance of mountain

accommodation capacities – Lack of toilets– Inadequate coordination among sports

organizations

PROPOSALSPROPOSALS Cross-cuttingCross-cutting

SHORT-TERM Data base and

statistics Wider web

promotion of our touristic values

Touristic package Garbage removal

MEDIUM-TERM Participation on

tourism fairs abroad Signalisation Favourable loan

conditions

PROPOSALSPROPOSALS Ethno tourismEthno tourism

MEDIUM-TERM Seminars & courses Founding of association of actors in

ethno tourism Introduction of EU standards Location marketing Improved access to “salaši”

PROPOSALSPROPOSALS Wine tourismWine tourism

SHORT-TERM Map of wine routes Data base of

producers Organisation of wine

testing tour for local restaurant owners

MEDIUM-TERM Standards Wine queen

competition Internet presentation Contacts with other

European wine regions

PROPOSALSPROPOSALS Event tourismEvent tourism

SHORT-TERM Connection with similar

events abroad Promo-material

preparation Co-operation between

organizers of events Analysis of demand Collaboration with tour

operators

MEDIUM-TERM Categorisation of events

PROPOSALSPROPOSALS Active tourismActive tourism

SHORT-TERM Creation of sport tours

MEDIUM-TERM Cycling path along the

Danube Map of walking and

cycling paths Map of mountain bike

tours Map of potentials in sports Walking tours with

collecting herbal plants Advanced promotion

material and activities

Sequence of Activities in theSequence of Activities in theTourism PACA in South BaTourism PACA in South Baččkaka

PACA-Project

PACA-Exercise (4 weeks)

Fieldwork (3 weeks)

Results-Workshop:Diagnosis

+ Proposals

Imple-mentation

Hyp

oth

esis

Wo

rksh

op

Kic

k-o

ff

Wo

rksh

op

Pre

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Way

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Mini-workshops

Interviews

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Info

Way-forward

Workshops

The PACAThe PACA®® team in South Bačka team in South Bačka

Milica Vracaric (Alma Mons)

Christian Schoen (mesopartner)

Biljana Marceta (Magelan Corporation)

Jovan Rados (Etno Art Travel)

Natasa Pavlovic (Tourisţ Organiz. of Vojvodina)

Nikola Vucic (GTZ)

Milan Babic (GTZ)

ContactsContacts Milica Vracaric (almamons@nspoint.net)

Christian Schoen (cs@mesopartner.com)

Biljana Marceta (office@magelancorp.co.yu)

Jovan Rados (office@etnoarttravel.co.yu)

Natasa Pavlovic (natpav@eunet.yu)

Nikola Vucic (nikguide@nspoint.net)

Milan Babic (babic@neobee.net)

Zarko Maletin (zarko_gtzns@neobee.net)

Jelena Kovacevic (mirjana_gtzns@neobee.net)

Thank you for your attention!