alunageorge website pres
TRANSCRIPT
The AlunaGeorge Website- How do they promote themselves?
So I looked at AlunaGeorge's official website to see how they promote themselves in terms of brand image and songs. It seems to me as though they're very forward towards the people who view their website, and here's why...
What I found out…
The next slide shows a screenshot of the homepage and I think the only page on their website. As we can see, the website promotes them through iTunes and giving tour date information to their audience. This isn't really a website which gives personal information about the duo, but more a commercial reach-out to their audience, as they're basically saying 'Buy our songs and come to our shows!' In terms of brand image, the colour scheme and font work very well together, and give the webpage a professional feel to it, but not one that I myself would incorporate with AlunaGeorge, as I expected more vibrant colours and images of the duo together.
Couldn’t screenshot the whole page (sorry)
Also…
Also, when clicking the text at the top saying 'AlunaGeorge' I thought it would take me to a main page where I could find out more about the artist, but it again is a link to a iTunes page where viewers can purchase their music, another way of promoting themselves and making money...
A last thing that I noticed on the page is the way they incorporate social networking sites so that their fans can track them through it. This helps promotion and increases their status as they know that nearly all their audience uses social networking sites.