MARCH 2014

IAADFSE X H I B I T O R G U I D E

W W W. D U T Y F R E E M A G A Z I N E . C A

*PHOTO COURTESY OF IAADFS

c o n f e r e n c e2014

c o n f e r e n c e2014

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 3

It’s that time again when travel retail buyers, suppliers, distributors and service providers from across the Americas meet in sunny Orlando for the annual International Association of Airport Duty Free Stores (IAADFS) Duty Free Show of the Americas. The largest of its kind in the region and a great place to network

in professional and social settings, the show offers a convenient means to get a large amount of business done in just a few short days.

Michael Payne, Executive Director of IAADFS, told us at press time that 185 companies will be exhibiting this year. The following chart provides a breakdown of booths by category:

CATEGORY NUMBER OF BOOTHSLiquor 51Fragrances and Cosmetics 41Jewelry, Accessories and Luggage 49Confectionery and Gourmet Food 21Tobacco 11Gifts and Writing Instruments 9Services 3Total 185

“The exhibitor response has been very positive this year,” Payne told us. “We are fortunate have such a loyal exhibitor base and the expectation is that we will be sold out at the show. It is a little early for attendance numbers [mid-January] but I can say we are experiencing a really good response and we should see a spike as the discount registration deadline approaches.”

In terms of sponsors at press time, Payne confirmed that beauty2market, Brown-Forman, Godiva, Hershey’s, Botran Rum, NJOY, Perfetti Van Melle, Philip Morris Duty Free and Travel Retail Distribution Group would be sponsoring events this year, with more companies likely to come onboard between our deadline and the actual exhibition.

Of course, a good sense of the attitude in the region can be gleaned from how quickly exhibition space has been sold. Con-sidering booth space at the 2014 IAADFS exhibition has been snapped up very quickly this year, it’s clear that people are ready to get down to business.

And in terms of the attitude of members this year, Payne told us that some key indicators for the industry have travel retail executives in high spirits: “The people I have spoken with seem very positive and upbeat this year, as they were last year, in my opinion. They are optimistic about the business, travel is up and investments are continuing in the stores.

“Honestly there are so many improvements and investments going on throughout the region that it is difficult not to be excited about all of them,” Payne said. “I think the really important point here is that every time an airport upgrades and enhances its duty free offering, the entire channel benefits because it helps underscore the attraction and cache that duty free shopping has to offer.”

2014 Duty Free Show of the Americas

“We are fortunate to have such a loyal exhibitor base and the expectation is that we will be sold out at the show.”

MICHAEL PAYNE, EXECUTIVE DIRECTOR, IAADFS

Together AGAIN

by RYAN WHITE

4 AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

IAADFS Exhibitors

with summer-ready bagsFounded in 1991, Joanel Inc. has become one of Canada’s most recognizable and successful handbag companies. Joanel now boasts over 2,000 clients across the globe and offers more than 350 new styles per year with the company’s various prod-ucts and lines remaining a staple in the duty free sector for over 20 years, explains Johanne Boivin, President, Chief Executive and Creative Officer, Joanel.

Joanel will be presenting its 2014 col-lection of products designed specifically for warm-weather use. Boivin says that Joa-nel’s presence at the IAADFS show is key to its enduring success in the travel retail arena, as the company uses the exhibition “to listen to our client base and to offer them what suits their needs.”

Joanel has a few exciting innovations prepared for this year’s show, including a new addition to its line of Mouflon bags. The bags, which are available for men and women, will be offered in a red and navy color scheme to reflect the current trend towards nautical-themed products. Joanel will also be unveiling special travel items geared towards consumers on the go, including weekender bags, roller business suitcases, and cosmetic bags.

Since its inception in the early 1990s, Rosetta Stone has established itself as one of the foremost purveyors of lan-guage-learning applications. With brand awareness topping 85% in North Amer-ica, the company offers a range of prod-ucts available in 24 different languages. Still available as a standard CD-ROM, Rosetta Stone has seamlessly made the shift into the 21st century by offer-ing its products as digital downloads and mobile applications. Kevin Martini, VP of Retail Sales & Marketing, says various solutions are used by “millions of individuals and tens of thousands of schools, businesses, and government organizations around the world.”

Rosetta Stone plans to launch a num-ber of new travel retail initiatives at this year’s IAADFS exhibition, where the company hopes to reinforce awareness of its long-standing retail success with airport kiosks, says Martini. The com-pany will be using the 2014 Duty Free Show of the Americas to accelerate its expansion into the duty free market-

place, which it aims to achieve by team-ing up with retail partners who share its vision. Rosetta Stone will “unveil new interactive demo stations with sleek, locking cabinets developed specially for duty free retail applications.”

With the company’s global aware-ness as a language-learning brand, Mar-tini says that Rosetta Stone is a perfect fit for the travel retail arena. He points to the success that Rosetta Stone has already had with a Dubai Duty Free chain of stores with the company’s products available at the retailer’s 12+ locations. In the Americas, Rosetta Stone has just completed a partnership for its products to appear in its duty free stores.

As the gold standard in technol-ogy-based language learning, Rosetta Stone’s success among travelers and business executives is hardly a surprise. The company’s new mobile solutions, available for Apple and Android devices, have made it easier than ever to learn a new language while on the go.

Rosetta Stone hopes

to reinforce awareness of its long-

standing retail success with airport kiosks

Rosetta Stone pushes into 2014 with travel retail initiatives

Joanel boasts over 2,000 clients across the globe and offers more than 350 new styles per year

On the tradeshow

floorJoanel goes the distance

MontBlancEmblem_ADV_141_210x297_UK.indd 1 30/01/2014 11:05

6 AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

B+D offers compact series for travelersB+D will debut its new series of sunglasses at the upcoming IAADFS tradeshow in Orlando, designed with the traveler in mind. The Danish formed company that got its start in 1970 will be showcasing its products at the Orlando show at booth 2405.

The Folding collection is a new series of eyeglasses that utilizes a concept that will be applied to both the Sunglass and Reader product lines from the company. Its goal is to release a product that is fun, colorful, pocket-size, easy-to-carry, and could be the perfect gift as well.

The B+D Folding Readers are ultra-compact glasses that are designed for people on the move, with the ultimate portability in mind allowing them to fit perfectly in pockets, handbags or travel kits. Available colors include light blue-grey, matte brown-brown, matte metal-blue, dark grey-red, matte black-black and matte blue-brown.

The B+D Folding Sunglasses collection is designed to be a hip and fun accessory, easily carried in a pocket. The series comes with a practical exhibition display unit that can be used as a counter display or added to a sunglasses floor display in retail locations. Available colors for the series include matte salmon/crystal brown, matte tri-color, matte blue/demi blonde, matte brown/crystal brown, matte tri-color, matte green/crystal green and matte black/crystal.

Tyko Travel Retail has announced the appointment of Worldclassbrands as its official travel retail agent for the Americas. Worldclassbrands will be showcasing Tyko’s exciting portfolio at the IAADFS show, booth 730, including its range of Breo watches and sunglasses, One Tribe watches and Hippie Chic watches and bracelet sets.

Tyko Director Global Travel Retail Martin Lovatt says: “We’re delighted to be working with Worldclassbrands for the Americas. I have worked with them previously and have first-hand experience of their absolute professionalism, dedication and expertise within the market. They will initially be focussing on inflight sales for Breo – particularly the new Energy, Bag Buddy, and Twilight (Classic & Curve) ranges, along with the Hippie Chic Watch and Bracelet set and One Tribe collection.

“All of these will be exclusive to travel retail within the Americas market as we are not present on the domestic market in the region.”

Alongside airline sales, Worldclassbrands will be looking to develop the ground store business for Tyko using a new Breo self-select concept that the company is showing for the first time in Orlando.

“The time is most definitely right for Tyko brands within the Americas,” continues Lovatt. “We’re offering something really rather different to the market place – we see ourselves as a travel lifestyle brand bringing high volume sales from remarkably great value price points both for gifting and self-purchase.”

While Tyko has a strong distribution presence within Europe, the Middle East and Asia, the company felt that its move into the Americas would be better served by using a local expert. “Worldclassbrands provides us with the local knowledge and support that we need,” continues Lovatt.

Worldclassbrands President Lenny Di Cristofano says: “We are very pleased to be working with Tyko Travel Retail; its product range is perfect for the travel retail sector in the Americas, both inflight and on the ground, combining innovation with style, fashion and fun. We are looking forward to introducing the range to buyers at the Orlando show this year.”

Tyko Travel Retail appoints Worldclassbrands as Americas agent

Worldclassbrands will initially be focussing on inflight sales for Breo – particularly the new Energy, Bag Buddy, and Twilight (Classic & Curve) ranges

Hawaiian Host prepares to dazzle in Orlando with new product offeringsHawaiian Host has announced that it will be highlighting its new products as part of the Chase International stand at this year’s Duty Free Show of the Americas. Hawaiian Host’s newest item, Coconut Caramacs, comes in a 5.3-oz package and is being launched globally. The latest creation features coconut and infused caramel mixed with dry roasted macadamia pieces covered in creamy milk chocolate and sprinkled with toasted coconut flakes.

Hawaiian Host will also be showing new packaging for its Maui Caramacs. These delicate dry roasted macadamias are smothered in Hawaiian Host’s exclu-sive house recipe caramel and covered with rich milk chocolate.

“We look forward to another great show in Orlando,” says Natalie Torres, Hawaiian Host Sales. “Business in the Americas has been excellent for us this year—our travel retail business is up by 12%. This year we will be focusing on more promotions to grow our business even further.”

Attendees to this year’s IAADFS exhi-bition can see Hawaiian Host’s products for themselves by visiting booth 1111.

Coconut Caramacs and Maui Caramacs, two of Hawaiian Host’s newest products, will be featured at this year’s IAADFS exhibition at booth 1111

The Folding collection is a new series of eyeglasses that utilizes a concept that will be applied to both the Sunglass and Reader product lines from the company

IAADFS Exhibitors

8 AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

EXHIBITOR NAME PRIMARY PRODUCT CATEGORY LOCATIONA La Gate Carte Services 538A. Fuente & Co., Inc. Tobacco 1007Actium LLC Liquor 413Aero-Cos International Ltd. Jewelry/Accessories/Luggage 1004Agio Cigars Tobacco 1340Air-Val International, S.A. Fragrances/Cosmetics 829Alexander James & Co. Liquor 813Alexander Kalifano Jewelry/Accessories/Luggage 1142ALFA Brands Inc. Confections/Gourmet Foods 532Altimetre LLC Fragrances/Cosmetics AtriumBAmerican Caribbean Gateway Tobacco 1404American Fragrances LLC Fragrances/Cosmetics 2410Angus Dundee Distillers PLC Liquor 806Artco Group Services 826ATRA Industries Inc. Jewelry/Accessories/Luggage 1304B+D Buch+Deichmann Jewelry/Accessories/Luggage 2405Bacardi Latin America Caribbean Liquor Denver RoomBacchus Liquor 1336Bardinet SAS Liquor 807Barrington House Premium Jamaican Cigars, Ltd. Tobacco 1110Barton & Guestier Liquor 1300Beam Inc. Liquor 323Beaute Prestige International Fragrances/Cosmetics Atlanta RoomBeauty Contact Inc. Fragrances/Cosmetics 2309Beauty2market Fragrances/Cosmetics 2404Bodegas Williams & Humbert Liquor 1334Bombata USA Corporation Jewelry/Accessories/Luggage 1235

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IAADFSEXHIB ITORS

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING 9

EXHIBITOR NAME PRIMARY PRODUCT CATEGORY LOCATIONBraun GmbH Gifts/Writing Instruments 1114Brown-Forman Beverages Worldwide Liquor 1409Buckley Jewellery Ltd Jewelry/Accessories/Luggage 835Bulova Corporation Jewelry/Accessories/Luggage 1237Bushnell Outdoor Products Jewelry/Accessories/Luggage 2504Caballeros Inc. Liquor 206Campari International SRL Liquor 613Camus Wines & Spirits Liquor 522Capella Industries Jewelry/Accessories/Luggage 1908CB Products Inc. Liquor 1401CBM Inc. / Meade Ray International Jewelry/Accessories/Luggage 1910Chase International, Inc. Liquor 1111Chocolat Frey AG Confections/Gourmet Foods 733Clarins Fragrances/Cosmetics 1717COFINLUXE Fragrances/Cosmetics 2317Constellation Brands Liquor 1239Coty Prestige Fragrances/Cosmetics Crystal Salons M+NCrabtree & Evelyn Fragrances/Cosmetics 2613Crislu Corporation Jewelry/Accessories/Luggage 739Cross Gifts/Writing Instruments 623Danzka Vodka Copenhagen ApS Liquor 727De Kuyper Royal Distillers Liquor 112Design Go Ltd. Jewelry/Accessories/Luggage 601Designer Parfums Fragrances/Cosmetics 1521Desigual Jewelry/Accessories/Luggage AtriumADestilerias Campeny, SA Liquor 907Devanley Lacoste Jewelry/Accessories/Luggage 1923Diageo Liquor Alcove BDistell Latin America Liquor 1105Distilled Spirits Council of the United States Liquor 1439Drew Estate Tobacco 1307Duc D'O Chocolaterie NV Confections/Gourmet Foods 432E.T. Perfumes, Inc. Fragrances/Cosmetics 2501Elite SRL Jewelry/Accessories/Luggage 1706Empire of Scents Fragrances/Cosmetics 2203Essence Corp Fragrances/Cosmetics 1903Estee Lauder Travel Retail Services Inc. Fragrances/Cosmetics Crystal Salons K+LEuroitalia SRL Fragrances/Cosmetics 2101Falic Fashion Group Fragrances/Cosmetics 2217Ferrero Travel Market Confections/Gourmet Foods 838Fervor Montreal (SAG Trading LLC) Jewelry/Accessories/Luggage 409Flor de Cana Rum Liquor 1223Fraternity Spirits World Inc. Liquor 828Furla Jewelry/Accessories/Luggage 2223Geneva Watch Group Jewelry/Accessories/Luggage 900Gerard Bertrand Liquor 436Giowine Inc. Liquor 1101GMP Services, Inc. Fragrances/Cosmetics 1716Godiva Chocolatier Confections/Gourmet Foods 823Goldkenn SA Confections/Gourmet Foods 528Grupo Eguizabal Liquor 110Guylian NV Confections/Gourmet Foods 1309Haleybrooke International Liquor 207, 208, 309Haribo GmbH & Co. Kg Confections/Gourmet Foods 1234Heineken International Liquor 1015Honora Industries Inc. Jewelry/Accessories/Luggage 431I & JC Corporation Jewelry/Accessories/Luggage 122I Marmol & Associates Inc. Fragrances/Cosmetics 123Iberjoya Inc. Jewelry/Accessories/Luggage 1335Ice SA Jewelry/Accessories/Luggage 2408Imperial Tobacco International Ltd. Tobacco 713INCC Group Fragrances/Cosmetics 2109International Beverage Group Liquor 609International Liquor and Tobacco Trading Co. Liquor 437Invicta Watches Jewelry/Accessories/Luggage 107Ithier de Montmarin SARL Fragrances/Cosmetics 231Jakeman's Maple Products Confections/Gourmet Foods 802Jardin Jewelry/Accessories/Luggage 1400aJC Newman Cigar Company Tobacco 1005Joanel Inc. Jewelry/Accessories/Luggage 433JTI Duty Free USA, Inc. Tobacco 1421Kaloo, Clayeux & Kokeshi by Millennium Fragrances Fragrances/Cosmetics 228Kipling Jewelry/Accessories/Luggage 2209Kosta Enterprises, LLC Fragrances/Cosmetics 1720Kronos America LLC Jewelry/Accessories/Luggage 2409KT&G Corporation Tobacco 931La Martiniquaise Liquor 809La Toscana Liquor 1229LAS Gear Gifts/Writing Instruments 1301, 1400, 2207Les Vins de Pierre Montagnac Liquor 438L'Occitane Americas Fragrances/Cosmetics 1803L'Oreal - Parbel Fragrances/Cosmetics Canary Salon 4

EXHIBITOR NAME PRIMARY PRODUCT CATEGORY LOCATIONLorience Paris Fragrances/Cosmetics 1811Luxottica Group Jewelry/Accessories/Luggage 2117LVDG Group / Rabbco Inc. Fragrances/Cosmetics 2517Macduff International Ltd. Liquor 1205Majorica Jewelry/Accessories/Luggage 423Marchon Eyewear Jewelry/Accessories/Luggage 1709Marcolin USA Jewelry/Accessories/Luggage 1515Marie Brizard Liquor 701Mars International Travel Retail Confections/Gourmet Foods 523Maui Jim Inc. Jewelry/Accessories/Luggage 1703McCormick Distilling Co., Inc. Liquor 801Micys Company Spa Fragrances/Cosmetics 1917Miguel Torres, SA Liquor 400aMonarq Group Liquor 1037Mondelez World Travel Retail LLC Confections/Gourmet Foods 315Moroccanoil Inc. Fragrances/Cosmetics 2601Motta Internacional SA Liquor Chicago RoomNaftali Inc. Jewelry/Accessories/Luggage 435Nalsani SA (Totto) Jewelry/Accessories/Luggage 322Nestle International Travel Retail SA Confections/Gourmet Foods 1123Nipoc Inc. Gifts/Writing Instruments 2600Nishi Pearls Jewelry/Accessories/Luggage 1518NJOY Inc. Tobacco 542Oettinger Davidoff AG Tobacco 1201Omron Healthcare Inc. Gifts/Writing Instruments 741Orlane SA Fragrances/Cosmetics 2111Palm Beach Beaute LLC Fragrances/Cosmetics 2521Pan American Properties Corp. Liquor 1305Parfums Jacques Bogart Fragrances/Cosmetics 2017Parlux Ltd. Fragrances/Cosmetics 1700Patron Spirits International AG Liquor 531PBG, S.A. (Premium Brands Group, SA) Liquor 939Perfetti Van Melle Global Travel Retail Confections/Gourmet Foods 1329Perfumes Y Diseno Comercial S.L. Fragrances/Cosmetics 1817Phenix Business Corp Liquor 700aPhilip Morris Duty Free, Inc. Tobacco 301Philippe Gerard Enterprises, Inc. Fragrances/Cosmetics 1620Premier Global Trading, Inc. Fragrances/Cosmetics 1708Prowood Wine & Spirits Inc. Liquor 1104PT-Switzerland GmbH Jewelry/Accessories/Luggage 1516Puig Panama Fragrances/Cosmetics Crystal Salons P+QReba Americas LLC Fragrances/Cosmetics 2401Remy Cointreau Travel Retail Americas Liquor 113Revlon Fragrances/Cosmetics 723Ritter Sport Confections/Gourmet Foods 1031Rituals Cosmetics Fragrances/Cosmetics 1520Rosetta Stone Gifts/Writing Instruments 1512Russ Berrie Gifts/Writing Instruments 1339Safilo Far East Jewelry/Accessories/Luggage 2417Sayan Inc. Jewelry/Accessories/Luggage 1809ScentStory Fragrances/Cosmetics 2307Shiseido Travel Retail Americas Fragrances/Cosmetics Boston RoomShopper Shop Inc. Services 800SNI / Sharper Image Jewelry/Accessories/Luggage 1106Solar Time Ltd. Jewelry/Accessories/Luggage 1204Specialty Brands Liquor 703, 707Stansfeld Scott Inc. Liquor 201Storck Travel Retail Ltd. Confections/Gourmet Foods 508Swarovski/ Lola and Grace Jewelry/Accessories/Luggage 1514Tairo International Fragrances/Cosmetics Crystal Salon J1ATDL International Inc. Confections/Gourmet Foods 1207Tea Forte Confections/Gourmet Foods 1433The Hershey Company Confections/Gourmet Foods 1315Toxic Eyewear/Opticaset Inc. Jewelry/Accessories/Luggage 2617Travalo Fragrances/Cosmetics 2500Travel Blue Ltd. Jewelry/Accessories/Luggage 901Travel Retail Consulting Liquor 1129Travel Retail Distribution Group Gifts/Writing Instruments 1323Underberg Group Liquor 832Varela Hermanos SA Liquor 1001Victorinox Swiss Army Jewelry/Accessories/Luggage 223Victorinox Travel Gear (AffluentBrands) Jewelry/Accessories/Luggage 227, 326Wefort Inc. Gifts/Writing Instruments 2616Wente Vineyards Liquor 333Wildfox Couture Jewelry/Accessories/Luggage 337William Grant & Sons Liquor 100Wonderful Pistachios Confections/Gourmet Foods 1438World Equity Brand Builders LLC Liquor 923Worldclassbrands Jewelry/Accessories/Luggage 730Y Lucas-Calcraft SA Confections/Gourmet Foods 429Zippo Manufacturing Company Gifts/Writing Instruments 2507Zylangia Fragrances/Cosmetics 2303

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10 AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

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IAADFSTRADE SHOWFLOOR PLAN

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IAADFS Duty Free Show of the AmericasMarch 9-12, 2014

Orlando World Center Marriott, Orlando, Florida

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