Будущее цифрового маркетинга. gillian muessig, moz

Speed of Internet Change

Simple On-Page SEO

Link Building

Content Development

Keyword Targeting

Page Layout

Content Management

Social Media Marketing

Co-citation

SEO is more than SEO

Even SEOmoz has become MOZ

From penguins

To pandas

Consider this

You want to buy a new pair of jeans

The ones you own fit beautifully

You head for Hointers

Download the app

Download the app

Scan me

Try me

Toss and retry

Pack me up

Be on your way

Woah!

Under budget!

What do I do now?

Is it a yes?

Send it to your friends.

Instant feedback

Votes

Instant feedback

Yes!

Or not.

We are creatures of habit

Peer pressure

Group shopping therapy

You’re not alone

Apps can help

How about this scenario?

Smart products

It knows

Places orders

Opens the door

Locks the door

Transmits surveillance

Charges your account

What now?

It’s not SMM or MMM

The Internet of Things

QWERTY keyboard

Pretty screen

Milk and eggs

Replacement hip

Web connected

Time to go!

No interaction

Salesclerk-free zone

Consumer behavior

It’s about Brand Communities

http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

Inbound Marketing

Direct/Referring Links

Type-In Traffic

Email

It all starts withContent Marketing

A blog we update every day

“Viral” targeted content

Updated evergreen content

http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

…still ranks

Graphics and illustrations

A weekly video series

Build it and they’ll come?Nope. Build it, then market it.

Comments and conversations

Social Networks

We like export.ly

Social news / bookmarking

http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results

Q+A sites / forums

Conferences and events

Days Speaking at conferencesDays in the office

Days in transit

Other days out of office

Don’t ignore the basics

Email marketing

We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

Sharing-incented community

The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC

The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC

Design like an “Award Winner”

Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration

Evolution of Roger

Tactical Assaults

TAGFEETransparency – Authenticity – Generosity

Fun – Empathy - Exceptional

Yummy!

Photo credit: Leah Candelaria - Tyler

fun

fun with post-its

Roger is serious fun

Transparency

Transparency has a price

when the rubber meets the road

Top 5 Advanced Tactical Tips

AUTHENTICITY

Top Tip #5

think like a dot org

Top Tip #4

Top Tip #4

YOUmoz

Top Tip #4

Build your team personally & professionally

Top Tip #3

Follow the money backwards

Top Tip #2

Ask Rand… he’s not busy. ;-)

Top Tip #1

Our future success as consultants and providers of productized services in the world of digital marketing lies in

our ability to see what’s next.

Don’t just market for today’s landscape.

Keep abreast of it.So you can keep ahead of it.

What’s next?