1 goal - evolving seo · 5. big ugc sites -> semrush + filters demo when to use - you are in a...

1 GOAL

“You had one job”

1 GOAL7 tool categories...

Let’s begin...

1/7

1. MozBar - pluginDemo

2. Ayima redirect checker - pluginDemo

3. Broken link checker - pluginDemo

4. Keywords Everywhere - PluginDemo

2/7

1. SEMrush Subdomains ReportDemo

2. Google Analytics Date Comparison HackDemo

3/7

1. Vid IQ - Plugin and ToolDemo

2. YouTube AnalyticsDemo

3. Search Console - Top Trafficked Content Video StrategyDemo

When to use:

- You have high ranked and trafficked organic content already

4. Keyword Keg - Video FiltersDemo

4/7

Answer the public

SEMrushKW gap chart

SEMrushKW gap chart

5/7

1. Zoom Out

2. Web Dev Tools - Turn Off CSSDemo

https://blog.hubspot.com/sales/how-to-set-up-sales-compensation-plan

3. Funkify - Accessibility ToolsDemo

https://www.artofmanliness.com/articles/get-1-better-every-day-the-kaizen-way-to-self-improvement/

6/7

1. HARO + Gmail Filters

6/7

Content

80/20

7/7

Ranking Gaps

7/7

Relevance and/or Authority and/or Quality Gap

+

Volume

Traffic Potential (SEMrush estimate of traffic for existing content)

Ranking Gaps

7/7

Relevance and/or Authority and/or Quality Gap

+

Volume <- low volume is OK!

Traffic Potential (SEMrush estimate of traffic for existing content)

1. Content Competitor -> Pages Report - SEMrushDemo

When to use

- You have not done a lot of content yet- Competitor has weakness- Competitor has content driving 1,000+ visits month

2. Moz Keyword Explorer or BuzzSumo Question AnalyzerDemo

When to use

- I don’t even know what starting topics to look at

3. Search Suggest Hacks - “won’t” “doesn’t” etcDemo

When to use

- You are in the position to do content marketing / info content around products

4. Keywords Everywhere + site: searchesDemo

When to use

- You have a fair amount of content and authority already

5. Big UGC Sites -> SEMrush + filtersDemo

When to use

- You are in a space where a big UGC ranks and targets your demo (ie: slideshare for B2B, Pinterest for home decor, Quora for general info etc)

7/7

6. SEMrush Keyword Gap Demo

When to use

- You already have a lot of content- You can identify a content competitor that has a weakness and they have a

lot of content they are ranking well for

Free 15 Days SEMrush GURU

http://www.evolvingseo.com/SEMrush15

(Good through tomorrow only!)

7 Tool Categories1. Plugins2. Diagnostics3. Video SEO4. Make you look good5. UX6. Reactive7. Content

Q&A

@dan_shure