10 key takeaways we learned from glassdoor employer branding summit

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10 Key Takeaways We Learned from Glassdoor

Employer Branding Summit

Confidential and Proprietary © Glassdoor, Inc. 2008-2015#GDChat

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Featured Speaker

Jennifer Jones NewbillSenior Manager, Global Candidate Attraction,

Engagement & Experience, DellTwitter: @JenniferNAtDell

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2015 Glassdoor Summit Recap: Social

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2015 Glassdoor Summit Recap

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1. TRANSPARENCY

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Transparency

96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)

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Transparency

Ebook: 25 Tips from Top CEOs (2015)

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Transparency

• Get leaders involved• Solicit feedback regularly• Acknowledge wins & areas for improvement

Ebook: 25 Tips from Top CEOs (2015)

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2. HUMAN

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Human

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Human• Get leaders involved

on social• Respond to Reviews

and Feedback• Call out employees

when they do something impactful

• Create a hashtag• Employee Blog• Share real photos

and stories

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3. EVOLUTION

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Evolution• Leverage data• Beef up referrals • Invigorate onboarding processes

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Evolution

• Train recruiters and hiring managers

• Craft a compelling, consistent EVP

• Customize the candidate email journey

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4. POWERFUL

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Powerful

• 2015 Edelman Trust Barometer• Company technical

expert 67%• Regular employee

49%• CEO 43%

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5. MEASUREMENT

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Measurement

• Measure what matters based on your company culture and processes

• Treat candidates like customers

• Keep your finger on the pulse of employee sentiment

• Monitor and respond to reviews

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6. CX

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CX

• Paint a realistic picture• Facilitate the journey• Adopt a customer service

attitude

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7. DIFFERENTIATION

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Differentiation

“Look different. Talk different. Be different.”-Richard Mosley, VP of Strategy, Universum

• Create a signature experience

• Unique brand positioning

• Distinctive visual identity

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8. AUTHENTICITY

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Authenticity

• Don’t be a “brand narcissist”

• Share content from other providers

• Candidates want the real scoop

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9. Marketer

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Marketer

• Apply marketing tactics to your strategy

• Leverage social media

• Creative, SEO-friendly job descriptions

• Branded recruiting events

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10. Mirror

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Mirror

• Word of mouth is more powerful than ever• Employee sentiment impacts consumer sentiment

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Mirror

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Questions?