1,2,3 social media

1,2,3 Social Media

Adrian Monoranu

• Marketer• Manager @InOras.ro• Public speaker• Afemeiat• Ingamfat• Blogger• Vorbeste mult

monoranu@gmail.comhttp://monoranu.rohttp://twitter.com/monoranuhttp://facebook.com/monoranuhttp://youtube.com/monoranu

Cheia succesului acestei prezentari:

Ask stupid questions !PLEASE!

De ce NU sunt aici?!

De ce sunt aici?!

Strong vs. Smart

Dynomite vs. Cool

General Lee – Dodge Charger 1969 – 426 Hemi, V8, Edelbrock, 335 CP, 30L/100km

Dukes of Hazzard – 309 masini

Jolt - Chevrolet Volt2009 – Electric, 149 CP, Benzina, 1,4 L, 75CP, 4,7L/100km

Transformers – Revenge of the Fallen – 1 masina

Ce inseamna Internetul in 2012 ?

95,21% din Romani folosesc Google pt cautari

Cum functioneaza ?

Continut important pentru clienti

WEBSITE

Forum + Blog

Social Media

CONTINUT ( CONTENT )

PROPRIU EXTERN

CONTROL

CONTINUT ( CONTENT )

TRAFIC PR

VANZARE

Social Media = real people

+

Romania – 4.670.660

775.000In fiecare zi

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Nestle & Facebook

People brands!

People brands!

People connect with brands!PEOPLE

Prieten = + +…+

Client =

•Ascultati, observati, actionati!

•Fiti coerenti si unitari in discurs!

•Creati “Evenimente” si invitati oamenii la ele!

•Monitorizati discutiile - DISCUTATI, NU AFISATI!

•Participati!

~ 50.000 conturi active in RO10 – 30 min zilnic

30% folosesc aplicatii45% de pe mobil

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•Cum functioneaza?

•Am nevoie?

•La ce ma ajuta?

•Reguli!?

•MONITORIZARE!

Monitorizarea informatiilor:

Page Insights

The curious case of Curtea Veche

• Editura de renume• Contract nerespectat• Autor = blogger cunoscut• Retele sociale (Twitter, Facebook)• Viralitate• Free Bad PR de nota 10.

Many thanks.