2013-04-17: lean startup in the enterprise: opportunities & challenges

Lean Startup in the Enterprise: Opportunities & Challenges

Sarge Salman, PhD

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Lean Startup®

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Lean Startup®

“I kept having the experience of working incredibly hard on products that ultimately failed in the marketplace”

“Why are startups failing so badly everywhere we look?”

Develop a product under conditions of extreme uncertainty

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Running the simplest experiment

to quickly test a business assumption

Lea(r)n Startup

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Running the simplest experiment

to quickly test a business assumption

Lea(r)n Startup

Whoever learns fastest, wins!

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Lea(r)n?

Customers

SOLUTION

Problem

Channels Costs

Revenue

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Lea(r)n

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STARTUP Lea(r)n

<Baltimore Lean Startup 6-Month Video>

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ENTERPRISE Lea(r)n

One Company’s Efforts To Survive 40 Years of Success In A 3000 Year Old Industry

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ENTERPRISE Lea(r)n

9 Ideas 2 Products

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ENTERPRISE Lea(r)n

9 Ideas 2 Products

• Energy, Camaraderie• Fast Vetting• Blind Spots

• Integration

Thank You!

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WORKSHOPIdea Generation - Focus on Experimentation

Thu Apr 18, 9a-12pKim Ballestrin

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