2018 media planner€¦ · 2018 media planner the integrated media channels of cleaning &...
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2018 Media Planner
The integrated media channels of Cleaning & Maintenance Management (CMM) connect you with your target audiences when, where, and how they look for information to make their buying decisions.
As the market continues to evolve, brands must communicate directly with end customers to build awareness and manage their marketing message. This is where CMM comes in!
CMM has been the industry’s leading informational resource for cleaning and maintenance professionals since 1964. Using integrated media channels, CMM connects marketers with their target buyers—the most influential building service contractors (BSCs) and in-house facility professionals who look to CMM for solutions to the critical issues they face in their businesses and operations.
Whether looking to build brand awareness, drive thought leadership, generate qualified leads, drive website/social engagement, introduce new products, and/or provide support for distribution, CMM can help create a comprehensive campaign to drive results and deliver a real return on your investment.
CMM—Where Facility Service Providers Find Solutions
SEPTEMBER 2015
www.CMMOnline.com2015 RESTROOM CARE
SPOTLIGHTBest cleaning practices for
good business and health
Also inside:• Removing mold and mildew
• Cleaning the women’s restroom
• Online exclusive sneak peek
• Pricing trends and pitfalls
Trade media (print and digital magazines, websites,
e-newsletters) are the most utilized information
resources in the cleaning/maintenance industry.
Sources: 2016 CMM In-House/Facility Management Survey and 2016 CMM BSC Survey Reports
CMM has been the industry’s leading informational resource for cleaning and maintenance professionals since 1964. Using integrated media channels, CMM connects marketers with their target buyers—the most influential building service contractors (BSCs) and in-house facility professionals who look to CMM for solutions to the critical issues they face in their businesses and operations.
Whether looking to build brand awareness, drive thought leadership, generate qualified leads, drive website/social engagement, introduce new products, and/or provide support for distribution, CMM can help create a comprehensive campaign to drive results and deliver a real return on your investment.
Trade media (print and digital magazines, websites,
e-newsletters) are the most utilized information
resources in the cleaning/maintenance industry.
SEPTEMBER 2015
SEPTEMBER 2015
www.CMMOnline.com
www.CMMOnline.com
SEPTEMBER 2015
www.CMMOnline.com
www.CMMOnline.com2015 RESTROOM CARE
SPOTLIGHTBest cleaning practices for
good business and health
Also inside:• Removing mold and mildew
• Cleaning the women’s restroom
• Online exclusive sneak peek
• Pricing trends and pitfalls
Audience Profile
REACH YOUR KEY CUSTOMERSCMM maintains the industry’s most diverse and influential audience, reaching seven vertical market segments and providing access to decision-makers with legitimate buying power—96 percent are involved in purchasing decisions.
Purchasing Resonsibility - Products In-House/FM BSCs
Cleaning supplies (mops, microfiber, carts, can liners) 91% 83%
Cleaners and disinfectants 91% 83%
Carpet care equipment (including vacuums) 85% 80%
Carpet care chemicals 84% 75%
Floor pads/supplies 83% 74%
Floor finish/coatings 82% 74%
Paper products (towels, tissue, etc.) 86% 67%
Employees’ safety equipment 81% 71%
Hard floor care equipment 75% 72%
Hand soap/sanitizers 87% 58%
Odor control products/chemicals 78% 65%
Restroom dispensers (paper, soap) 86% 54%
Batteries (equipment) 65% 53%
Uniforms/apparel 49% 59%
Matting 77% 24%
Quality assurance programs 41% 34%
Material handling equipment 53% 16%
Ice and snow removal 44% 19%
Grounds care equipment 40% 22%
Measurement equipment (infrared, ATP, IAQ, moisture) 31% 23%
Pest/bird control 37% 10%
Sources: 2016 CMM In-House/Facility Management
33,300Total Qualified Circulation
of readers are involved
in purchasing decisions.
in purchasing
96%
BSCs:45%
In-House/FMs: 55%
• Environmental Services Director
• Maintenance Supervisor
• Physical Plant Safety Director
• Maintenance Director
• Building Services Manager
• Buildings Facility Engineer
• Business Owner
and More…
FACILITY MANAGER TITLES INCLUDE:
45% of BSCs have revenues
over $5 million.
Average in-house/facility manager responsibilities include
25.4 buildings and
1.1 million sq. ft.
IN-HOUSE/FACILITY MANAGERS BY FACILITY TYPE
Education
Health Care
Office/Government
Retail/Commercial
Hospitality/Lodging
Industrial
0% 5% 10% 15% 20% 25%
2.3%
2.5%
3.6%
5.2%
17%
24%
Sources: 2016 CMM In-House/Facility Management Survey Report, 2016 CMM BSC Survey Report, and June 2016 BPA Brand Report
For additional survey results as they become available, visit www.cmmonline.com or contact micah@issa.com.
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Feature Topics
State of the Facility Service Industry
Security in the Digital AgeSpring Cleanup: Streamlining
Products and ServicesDo Top Salaries Yield
Top Employees?Workloading: Staffing for Summer Building Traffic
Innovations in Building Infrastructures
Product Developments and Innovations for 2018
Exterior Maintenance Planning
Certification: What's the Payout?
The Custodian-Robotic Relationship
In-House FM Benchmarking Survey
Facility Manager Profiles
Disaster Recovery Carpet Care Impact of the Gig EconomyIncorporating Tech
Into TrainingHard Floor Care Employee Handbook 101
In Focus (Product Coverage)
Disinfection Tools & Accessories Restrooms Software & Mobile Technology Dispensers Vacuums
Sponsorship Opportunities
Technology ShowcaseCarpet Care
Company ProfilesFloor Care Showcase FM Solutions Showcase
Hard Floor Care Company Profiles
Restroom Care Showcase
Webcasts Carpet Care* Hard Floor Care*
e-newslettersEducation Facility Management Education Carpet Care* Education Facility Management
BSC BSC Facility Management BSC
JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER
Feature Topics
Restroom CarePlanning for Budget
ContingenciesMaking Tough
Management ChoicesDeep Cleaning
Women in the Workforce Smart Recruitment Strategies Infection Prevention New Developments in Cleaning Products and Safety
Priortizing Equipment Investments ISSA/INTERCLEAN Preview Inside ISSA/INTERCLEAN BSC Benchmarking Survey
In Focus(Product Coverage)
Towels & Tissue Floor Care Technologies Hand Hygiene Waste Management & Recycling
Sponsorship Opportunities
Exterior Maintenance ShowcaseWorth Seeing at
ISSA/INTERCLEANISSA/INTERCLEAN Company Profiles
Innovations for 2019 Showcase
Webcasts Restroom Care* Infection Prevention*
e-newslettersEducation | BSC Facility Management Restroom Care* Facility Management Education Infection Prevention*
Hard Floor Care* Education | BSC BSC Facility Management
Topics are subject to change. Sponsorship deadlines and additional digital opportunities coming soon.
Bidding & EstimatingHow to properly price facility spaces and contracts
Contractor SuccessBusiness strategy solutions for BSCs
Let's Talk ShopManagement-level operational considerations
Sustainable SolutionsConservation strategies for leaner and greener operations
Facility FocusAn in-depth look at facility operations
Industry NewsThe latest company, people, and industry updates
In FocusTargeted advice and category specific products
Maintenance MattersA review of responsibilities outside of day-to-day cleaning
Personnel & PoliciesHuman resources and talent management tips
Products & ServicesNew industry offerings in the changing marketplace
Tackling Trouble AreasSolutions for common facility cleaning challenges
Tips From the TrainersAdvice from certified industry experts
COLUMNS & DEPARTMENTS:*Special Advertising Package Opportunity
2018 Editorial Calendar
Cleaning & Maintenance ManagementISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com
SALES
Micah Ogburn Business and Sales Directormicah@issa.com | 847-982-3486
Abby Ingraham Sales Account Executiveabby@issa.com | 847-982-3484
EDITORIAL
Lisa VeeckISSA Media Communications & Publications Directorlisav@issa.com | 847-982-0800
Kelly F. Zimmerman Managing Editorkelly@issa.com | 847-982-3487
Kathleen Misovic Assistant Editorkathleen@issa.com | 847-982-0800
Interested in writing for CMM?
Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial calendar.
For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.
Contact the CMM sales team to discuss the integrated media mix that will help you meet your 2018 marketing objectives.
Contacts
ISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com
ISSA—The Worldwide Cleaning Industry Association3300 Dundee Road, Northbrook, IL 60062 USA847-982-0800 | CMMonline.com
abby@issa.com | 847-982-3484
EDITORIAL
Lisa VeeckISSA Media Communications & Publications Directorlisav@issa.com | 847-982-0800
Kelly F. ZimmermanManaging Editorkelly@issa.com | 847-982-3487
Kathleen MisovicAssistant Editorkathleen@issa.com | 847-982-0800
Interested in writing for CMM?
Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial
For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.
847-982-0800 | CMMonline.com
Interested in writing for CMM?
Editorial opportunities are available available across CMM’s media channels. Our goal is to ensure we are covering the latest industry trends in each issue of the magazine, newsletters, and online. Therefore, we welcome and encourage pitches on listed topics as well as innovative pitches on topics not mentioned in the editorial
For information about our contributor guidelines, please contact Kelly Zimmerman at kelly@issa.com.
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