25 growth hacks guaranteed to move the needle

25 Growth Hacks Guaranteed to Move the Needle

SUJAN PATEL

@Kissmetrics

#KissWebinar

@thuelmadsen

Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to

automate everything around him, you can find him hiking in the Sierras.

THUE MADSEN Marketing Operations Manager, Kissmetrics

@ThueLMadsen

Sujan is the co-founder of ContentMarketer.io & Narrow.io and growth hacker extraordinaire. He has 13 years of digital marketing experience and helped grow

companies like Mint, Salesforce & LinkedIn

SUJAN PATEL Co-founder, Contentmarketer.io

@SujanPatel

@contentmrktrapp

#KissWebinar

@SujanPatel

1 What is Growth Hacking

2 The 6 Pillars of Growth Hacking

3 25 Actionable Growth Tactics

TABLE OF CONTENTS

WATCH WEBINAR RECORDING NOW

SUJAN PATEL ContentMarketer.io

Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.”

“

The 6 Pillars of Growth Hacking

6 PILLARS OF GROWTH HACKING

1.People: hire people that have the right skills and mindset

2.Tools: use tools that make growth hacking easier

3.Testable ideas: don’t focus on ‘sexy’ ideas, focus on ideas you can actually test

4.Agility: create processes that help you start and finish growth hacks quickly and with as little resources as possible

5.Data: make sure you can measure everything

6.Failure: be prepared to fail (it’s OK)

CHARACTERISTICS OF A GROWTH HACKER

• Data-Driven: a growth hacker is obsessed with data.

• Resilient: a growth hacker doesn’t get caught up on failure—they press on.

• Curious: a growth hacker asks the questions that no one else is asking.

• Nimble: a growth hacker focuses on speed.

• Patient: a growth hacker knows that patience can pay off.

• Creative: a growth hacker has the best ideas on the team.

• Growth-Obsessed: a growth hacker stays up late into the night thinking about growth

STOP TALKING SO MUCH AND START DOING

Maybe we should have another meeting to talk this whole growth hack idea through Batman…

Shut your pie hole Robin!

25 Growth Hacking Tactics You Can Start on

Today

TACTIC #1: HACK YOUR WAY INTO PRESS USING HARO

Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/writers questions

TACTIC #2: THE FOMO CONVERSION HACK

An email from Express

TACTIC #3: BLOG COMMENTING FOR LEADS

Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword.

Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/

TACTIC #4: THE PERSONALIZED CALL-TO-ACTION

Personalized CTA from When I Work

Education In Your Onboarding Emails

TACTIC #5: EDUCATION IN YOUR ONBOARDING EMAILS 

Onboarding email from Zapier

TACTIC #6: TWITTER CHAT TROLLING

Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/

TACTIC #7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES

Example from When I Work

TACTIC #8: PUT YOUR CTA ON THE RIGHT 

Example from Quickbooks.com November 2015

TACTIC #9: A/B TEST EVERYTHING 

A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com

TEST WORDING

Example from When I Work

TEST COLOR

TEST SIZE

TEST LENGTH OF COPY OR LENGTH OF PAGE

TEST URGENCY/FOMO

TEST SOCIAL PROOF

TEST PRICING LAYOUTS

TEST WITH OR WITHOUT NAVIGATION

TACTIC #10: USE NPS FOR MARKETING 

Leverage promoters for reviews, social shares, & testimonials

TACTIC #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE 

Leverage promoters for reviews, social shares, & testimonials

TACTIC #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS 

When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/service in one sentence?” Then use the answers as headline copy

TACTIC #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL 

The onboarding progress bar from Ghost

TACTIC #14: EDUCATION-FOCUSED DRIP CAMPAIGN

The email course from Buffer

TACTIC #15: FOCUS ON THE PROMISE, NOT THE FEATURES

A promise-based headline from rejoiner

TACTIC #16: GUEST POST OUTREACH

TACTIC #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND

I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials

TACTIC #18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS

A handwritten letter from CoSchedule

TACTIC #19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION

TACTIC #20: ADD LIVE CHAT DURING CHECKOUT

TACTIC #21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS

An FAQ blog series from Flintriver, a web design company

TACTIC #22: EARLY UPGRADE OFFER

TACTIC #23: WELCOME EMAIL FROM THE FOUNDER

TACTIC #24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST

TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS

TWEET OF THE DAY

“Growth hacking is not synonymous with marketing, nor should it be

considered its replacement. Growth hacking is sales, marketing, customer

support & success all rolled up”

@NEILPATEL

@Kissmetrics @SujanPatel #KissWebinar #GrowthHacking

How To Get Started

TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS

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SUJAN PATEL Co-founder, ContentMarketer.io

@SujanPatel sujan@contentmarketer.io

THUE MADSEN Marketing Operations Manager, Kissmetrics

@ThueLMadsen tmadsen@kissmetrics.com

Questions?