3cs model of kenichi ohmaenikunj

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3C's Model of Kenichi Ohmae

Nikunj

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Customer

CompetitionCorporation

Strategic Triangle

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Customer based strategies

Segmenting by objectives

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Customer based strategies

Segmenting by customer coverage

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Customer based strategies

Resegmenting the market

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Customer based strategies

Changes in customer mix(demography, distribution channels, customer

size etc.)

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Corporate-based strategies Selectivity and sequencing

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Corporate-based strategies A case of make or buy

(For eg. subcontracting assembly operations)

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Corporate-based strategies Improving cost-effectiveness

Reducing the basic costs Cherry-picking the high-impact

operations Share a certain key function or resource

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Competitor-based strategies The power of an image

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Competitor-based strategies Capitalizing the profit and cost-

structure differences

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Competitor-based strategies Hito-Kane-Mono for streamlined

corporate management(people, money and things)

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Reference:

http://www.valuebasedmanagement.net/methods_3C's.html

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