5 questions to ask when analyzing customer behavior

questions to ask... IBMAnalytics

when analyzing customer behavior5

If your consumers are a pool…

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…then their data is an ocean.

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What can you do to stay afloat, and act upon, the waves of information

before they come crashing down?

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Okay, ask yourself these five questions based on key takeaways from

The Forrester WaveTM Customer Analytics Solutions, Q1 2016.

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1. Which consumer analytics tools are you offering, and what do they deliver?

The data is only as good as your systems of insight.

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2. Does your data address the whole consumer journey?

If your end goal is retaining a consumer for life, then your tools need to look at the whole customer lifecycle.

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3. Are you catering to business users?

Marketers and customer intelligence professionals, not just data scientists, also need access to analytics tools. Find solutions tailored to your line of business.

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4. What does your data tell you at the consumer level?

Generalizing your consumer pool is easy— don’t. Ensure that the data offers a contextual, 360-degree view of the consumer.

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5. Can your data tools predict the future?

They should. By pulling unstructured and structured data, gain valuable insight into consumer behavior.

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Don’t just guess.

Know your consumer with IBM Analytics Solutions for Retail.

Visit ibm.co/analyticsretail

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Download

The Forrester Wave TM

Customer Analytics

Solutions, Q1 2016

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