5 seo-fundamentals-on page optimization (part 2)-slides

SEO FundamentalsOn Page Optimization (Part 2)

Paul Wilsonhttp://search.cxpaul@search.cx

Optimizing for Bots and Bodies

Myths, Misnomers, & Mistakes

Keyword Rich Nav

Keyword Density

Excessive Pages

Minimal Content

Avoid Linking Out

source: http://plw.me/1bafFnu

"Thoughtful outbound links can

help your credibility.“~Google

source: http://plw.me/17bQkER2.0

Myths, Misnomers, & Mistakes

Meta Keywords

Duplicate Title Tags

Keyword Title Tags

Flash & JavaScript

Bolded Keywords

Keyword Rich Nav

Keyword Density

Excess Pages

Minimal Content

Avoid Linking Out

Keyword OptimizationStep 1: Determine the User’s Intent

Step 2: Select Primary Keyword

Step 3: Select Supportive Keywords

Step 4: Decide on Keyword Placement

Step 5: Write Great Content

INFORMATIONAL

COMMERCIAL

BOTH

KEYWORD: Scientific Evidence for Herbal RemediesKEYWORD: Herbal Detox KitsKEYWORD: Detox or Cleansing?

Optimizing Great Content

Have “Snackable” Headlines

Keep Sentences Short

Keep Paragraphs Short

Break Up Content

Write to an 8th Grade LevelRESEARCH FINDINGS

"Shorter paragraphs encouraged testers to continue reading.”

source: http://plw.me/14vRNXa

Internal Linking Correctly

Internal Linking Strategy

Create a Link Map

Identify Valuable Pages

Use Keyword Research

Look and Be Natural

http://plw.me/13Yrqpi

Additional Points to Consider

Avoid Header Ads & Noise

Balance Ad to Content Ratio

Integrate Social Factors

Establish RSS Feeds

Google’s Official Announcement about their Page Layout Algorithm:

http://plw.me/19b3O5k

Having a Facebook social icon stopped online commerce for major retailers.

Source: http://plw.me/13Jlv7u

Test, Change, Repeat

ADDING KEYWORDS TO WEBSITE NAVIGATION

MAY CAUSE ISSUES

AVOID OVER OPTIMIZATION BY

DIVERSIFYING

HAVE CONTENT THAT IS EASY FOR THE USER TO

CONSUME

INTERNAL LINKING SHOULD BE NATURAL AND NOT OVER USED

Key Take Aways

SEO FundamentalsOn Page Optimization (Part 2)

Paul Wilsonhttp://search.cxpaul@search.cx