8 habits of customer-obsessed companies

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Secrets of Their Success: 

8 Habits of Customer‐Obsessed Companies

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eliminate risk.eliminate risk.

User – Centered Design ProcessUser Centered esign Process

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know your know your customerscustomers.

T 100 C tTop 100 Customers

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study the study the competitioncompetition.

COMPETITORCOMPETITOR

Post Redesign MetricsPost Redesign Metrics

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CONVERSION ORDER SIZE

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ivalidate conceptsconcepts.

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iterate iterate designsdesigns.

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be creativebe creative.

HR / Finance 

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Paper Prototypes

Make‐shift Lab

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8 measure your your impactimpact.

The SandwichSandwich

Baseline Measures

Design, Test, Develop, Launch

Re‐Test Measures

hThe WheelWheel

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i i i h

Intercept surveys focus groups

quantitative user experience research

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How do we  How do we What’s wrong with

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InterceptBeta TestingIntercept

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f h iSecrets of Their Success 

b f b d8 Habits of Customer‐Obsessed Companies