a rhythm & vines and u sponsorship opportunity. rhythm & vines (r&v) is an iconic nz...
Post on 31-Dec-2015
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A Rhythm & Vines and U Sponsorship Opportunity
• Rhythm & Vines (R&V) is an iconic NZ event and a rite of passage for New Zealand youth
• New Zealand’s only NZ owned, 3 Day International Music Festival
• 25,000 people attend each year
• R&V invest close to $1m / annum in above the line marketing of the event
• R&V have an online following of close to 100,000 across Facebook, Twitter and their online
database http://rhythmandvines.co.nz/
Rhythm & Vines
• This year U is the exclusive broadcast partner of R&V
• As the broadcast partner U will be
• Shooting with a U production crew at the festival
• Screening the exclusive R&V Protégé v2.0 * TV series
• Broadcasting the Highlights of the festival on air and online throughout January
• The online home of highlights footage and exclusive content
• Interviewing the stars of R&V on U
• The first TV channel to announce festival info
http://tvnz.co.nz/u-live/rhythm-and-vines-first-announcement-here-4354841
• Giving away tickets on U live and u.co.nz
U Teams Up With R&V
*Name TBC
U can take your brand to R&V
•Your brand can be seen with U at R&V
•Your product can be integrated into the footage U produce and into U live
•Your ad can play before all U R&V online content
•Your brand can be integrated into all R&V U on-air content
An exclusive opportunity to attach your brand to the youth event of the summer, with the biggest brand in youth TV
The Integration Opportunity
We can tailor design a sponsor package to suit your clients needs, some thought starters:
•On-air
• R&V Protégé
• Openers on R&V Protégé v2.0 TV series (3 eps & a replay)
• Branding in R&V Protégé v2.0 TV series promos
•Highlights
• Openers on all Highlights (approx 6)
•Product integration into all R&V mentions on U live (estimate 10)
•Sponsorship of weekly U live artist highlights for 8 weeks
• Online
•Pre-roll on all U online video (Nov – Jan 10,000 streams / month)
•Branding on all online elements (Nov – Jan – 50k PIs per month)• Tiles
• Banners
• u.co.nz webskin
• Branded page of u.co.nz
• Tailored sponsor related promotions could be developed to suit
The Details
Next Steps
Please let us know if this looks of interest for your brand and we can tailor up a proposal together.
Contact:
Nicky Smart
Sales Manager –Digital TV
Channels (TVNZ)
nicky.smart@tvnz.co.
nz(09) 916 7819
021 274 2574
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