agile's not just for development anymore

AGILE’S NOT JUST FOR DEVELOPMENT ANYMORE

STEPHEN BRENT MAY Marketing Product Owner, cPanel, Inc.

@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay

StephenBrentMay.com stephen@stephenbrentmay.com

Director

CMO / VP

Manager Manager Manager

Everybody Else Everybody ElseEverybody Else Everybody Else

Everybody Else Everybody ElseEverybody Else Everybody Else

Everybody Else Everybody ElseEverybody Else Everybody Else

@StephenBrentMay

CMO / VP

@StephenBrentMay

@StephenBrentMay

WHAT IS IT?

AGILE MARKETING IS A SELF-ORGANIZING METHODOLOGY FOR MARKETING TEAMS TO WORK THAT PROVIDES MAXIMUM VALUE FOR THE USER.

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BENEFITS OF AGILE MARKETING

PRIORITIZATION

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BENEFITS OF AGILE MARKETING

PRIORITIZATION TRANSPARENCY

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BENEFITS OF AGILE MARKETING

PREDICTABILITYPRIORITIZATION TRANSPARENCY

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BENEFITS OF AGILE MARKETING

PREDICTABILITY ACCOUNTABILITYPRIORITIZATION TRANSPARENCY

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WHO’S DOING IT?

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TEAM STRUCTURE

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PRODUCT OWNER

SCRUM MASTER

TEAM MEMBERS

AGILE PROCESS

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PRODUCT BACKLOG

SPRINT BACKLOG

SPRINT CYCLE

SPRINT DEMO

IT PUTS THE CUSTOMER FIRST.

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As  a  ___________

____  

I  want  to_________

____  

So  that  I  can_______

__.

USER STORIES

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USER STORIES

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As  a  ___________

____  

I  want  to_________

____  

So  that  I  can_______

__.

Small  Business  Owne

r

launch  a  website

make  $$$

IT ALLOWS FOR RAPID CHANGE.

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SPRINT CYCLE

TYPICALLY 2-4 WEEKS.

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IT RELIES ON DATA & METRICS.

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LAUNCH

MEASURE

ITERATE

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LAUNCH

MEASURE

ITERATE

As  a  ___________

____  

I  want  to_________

____  

So  that  I  can_______

__.

Small  Business  Owne

r

launch  a  website

make  $$$

DESIRED OUTCOME

PULLING IT ALL TOGETHER

STEPHEN BRENT MAY For questions, please contact me.

@StephenBrentMay linkedin.com/in/stephenmay StephenBrentMay

StephenBrentMay.com stephen@stephenbrentmay.com