aim health and fitness

FITNESS HEALTH & SPORTS

Max Ronnie Sunny

MAX’S COUSIN

MAX’S COUSIN

MAX’S COUSIN

YOUR LIFESTYLE IS THE NEW STYLE.

DIFFERENTIATION

• Care about a healthy lifestyle, but has commitment issues

to gym memberships or long term fitness plans.

• Not gym members

• 28-55 commuters/Office workers

DEMOGRAPHICS

LOCATION

34 King Street E Toronto, ON M5C 2X8 !INTERSECTION OF KING x VICTORIA ST

• Commuters

• Retail stores

• Convergent points

Moving on…

BRANDING

LOGO

BUSINESS CARD

Moving on…

PRODUCTS

Basic active apparels & workout equipments

Sensor based technology

PACKAGING

AIM Health & Fitness

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AIMHealth &

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AIM Health & Fitness

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AIM Health & Fitness

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AIMHealth &

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AIM Health & Fitness

WEB

PRELAUNCH{ OCT/NOV/DEC }

WEB

WEB

Oct. 25-31 Nov. 23-29 Dec. 26-31

Casie Stewart FASHION

Megan Telpner NUTRITION, HEALTHY LIFESTYLE

Randy Matheson CREATIVE, DESIGNER

David Crow EMERGING TECHNOLOGY, PRODUCTS, BUSINESS MODELS

BLOGGERS

WEB

Show time!

RETAIL

{ Jan 1 }

STORE FRONT

STORE OPENING

STORE OPENING

shel

f (A

ppar

els)

shelf (accessories)

Display Area

Seat

s

Cashier

Tech support

Fitting Room

Gym

Lockers

Seat

s

Sensor-based mirror and floor

Mirr

orM

irror

Treadmill Treadmill bicyclel

Yoga

Wei

ghts

(Hexoskin, Moov, etc.)

Dig

ital d

ispl

ay b

oard

Waiting area

Main entrance(automatic sliding door)

Win

dow

faci

ng th

e st

reet

counter

bicycle

STORE SPACE

CASHIER & TECH SUPPORT

ACCESSORIES

DISPLAY

weight:  105  lb

fitting:  perfect

FITTING ROOM

WAITING AREA

Time to tell everyone!

CAMPAIGN

{ DEC 26 }

APP

APP

Rewards for motivation: !Discount off in store items (the more loyal you are the better you are rewarded)

Discount of sponsors’ products (10%-15%) !IOGO yogurt Silk milk Booster Juice Jamieson Vitamins Fibre 1 protein bars & cereals Mountain Co-op !!!!

Reward in retail space: !If 15 people completed the daily challenge, there will be a two hours 10% off sale in our retail location. !

REWARDS & SPONSORS

Rewards & Sponsors

Get 15% off iOGO when you walked

z km.

..

Your lifestyle is the new style.

Download AIM Health & Fitness App to get started!

REWARDS & SPONSORS

PRINT

PRINT

SOCIAL MEDIA

AMBIENT

AMBIENT

AMBIENT

AMBIENT

AMBIENT

AMBIENT

POPUP SHOP

Dundas square !David Pecaut Square (King & University)

Nathan Phillip Square

Heart and Stroke Ride for Heart Kick off !

5/1 6/84/19

Jazz Festival !Easter events !

POPUP SHOP

Almost there!

Budget

EVENTS & PROMOTION

Seasonal

0 75000 150000 225000 300000

Blogger

App

Subway print ads

Newspaper

Social Media

Website

Proximity Technology

Events

Ambient

Popup Shop

$241,200

$105,000

$8,800

$5,000

$16,000

$9,114

$2,750

$15,000

$45,000

$15,708

TOTAL $463,572

BUDGET

Lastly,

Summary

AIM FITNESS &

HEALTH

AMBIENT

RETAIL

EVENTS

• Christmas• Charity• Discount promotion• Free workout lessons • Bloggers

• Proximity technology• Interactive display screen• Popup shops• Subway

• The PATH • Newspaper print ads

• Reward system & sponsors • Pedometer • Compatible with all devices

APP

SOCIAL MEDIA

• Instagram • Facebook • Twitter

Your lifestyle is the new style.

Redefine working out. Fitness for all!

Affordable, wearable

technology

In the end…

Live long and prosper!

Thank you!