all stakeholders count but the product manager should decide by hadas sheinfled vp product at...

Who Owns the Roadmap?All Stakeholders Count, But The Product Manager Should Decide

Hadas Sheinfeld

December 4th 9:00 – 17:00 www.productx.org/2014

Quick Introduction

December 4th 9:00 – 17:00 www.productx.org/2014

What we’ll talk about

•What is a roadmap?

•Roadmap Stakeholders:

- The CEO

- The sales person

- The customer

- The tech people

- The product manager

• So what do I do?

December 4th 9:00 – 17:00 www.productx.org/2014

What is a roadmap?

• A roadmap details the features and platforms for future releases over the upcoming months and years. A product roadmap reveals your current plans but is not a commitment.

• A product roadmap shows the sales channel and our major customers where the product is headed and what features to expect in future product releases.

http://www.pragmaticmarketing.com/resources/Product-Roadmaps#sthash.FJDLigy6.dpuf

December 4th 9:00 – 17:00 www.productx.org/2014

Do we need a product roadmap?

December 4th 9:00 – 17:00 www.productx.org/2014

So we need a roadmap

December 4th 9:00 – 17:00 www.productx.org/2014

The CEO

December 4th 9:00 – 17:00 www.productx.org/2014

The sales person

December 4th 9:00 – 17:00 www.productx.org/2014

The customer

December 4th 9:00 – 17:00 www.productx.org/2014

The tech people

December 4th 9:00 – 17:00 www.productx.org/2014

The product manager

December 4th 9:00 – 17:00 www.productx.org/2014

The Product Manager Agenda

What is your goal?

• Income

•Retention

• Innovation

•Marketing buzz

•Brand /Positioning

•Valuation

December 4th 9:00 – 17:00 www.productx.org/2014

The product manager agenda

•Who is the customer?

•How will we reach this customer?

•Market – size, key players, competition

•Development cost

• Time to market

•Profitability

•Risk/Unknowns

December 4th 9:00 – 17:00 www.productx.org/2014

Innovation Pitch Contest – Apply now

During the conference

Experienced product managers giving 5 minutes pitch

Send application to info@productx.org

• 4 selected product managers- Apply now

• Talk 5 minutes about your product change in front

of 600 people

Most innovative change wins:

• Online rating from the audience

• ProductX Board scoring

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

- Communicate

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

- Communicate

- Re-evaluate and change

Thank you

Hadas@clicktale.com