amars (1).ppt
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RETAILING
RETAILING IS THE PROCESS OF SELLING
GOODS AND SERVICE DIRECTLY TO FINALCONSUMER FOR PERSONAL, NON-BUSINESS
USE.
IMPORTANCE
INTEGRAL PART OF MARKETING CHANNEL.
VITAL LINK BETWEEN CONSUMER ANDPRODUCER
IT SERVES THE ECONOMY OF THE NATION
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CHARACTERISTICSOFRETAILING
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EMERGINGFORMATS
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ORGANIZEDAND UNORGANIZEDRETAILING
Organized retail is a retail place where all
the items are segregated and brought
under one roof, unlike the unorganizedretail where there are different things are
sold in different shops.
Organized retailing is based onthe principle of unity and unorganized
retailing is based on the principle of
singularity.
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ROLEOFRETAILINGINTODAY'SECONOMY
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TraditionalUnorganized:- Vastmajority of stores are smallfather and son outlets.
Fragmented:- Mostly small
individually owned business,average size outlet.
Rural Bias:- Rural retailindustry has typically twoforms, haats and Melas .
Recent trendsUnorganized retailing is gettingorganized:- To meet the challengesof organized retailing such as large,cineplexes , and malls, which arebacked by corporate house, theunorganized sector getting
organized.Experimentation with formats:-Retailing in India is still evolving andthe sector is witnessing a series ofexperiments across the country withnew formats being tested out. Ex
Quasi-mall, sub-urban discountstores, cash and carry etc.
Store design:- Biggest challengefor organised retailing to create a
customer pull environment that
increases the amount of impulse
shopping.
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RECENTTRENDS (CONTD.)
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