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RETAILING

RETAILING IS THE PROCESS OF SELLING

GOODS AND SERVICE DIRECTLY TO FINALCONSUMER FOR PERSONAL, NON-BUSINESS

USE.

IMPORTANCE

INTEGRAL PART OF MARKETING CHANNEL.

VITAL LINK BETWEEN CONSUMER ANDPRODUCER

IT SERVES THE ECONOMY OF THE NATION

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CHARACTERISTICSOFRETAILING

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EMERGINGFORMATS

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ORGANIZEDAND UNORGANIZEDRETAILING

Organized retail is a retail place where all

the items are segregated and brought

under one roof, unlike the unorganizedretail where there are different things are

sold in different shops.

Organized retailing is based onthe principle of unity and unorganized

retailing is based on the principle of

singularity.

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ROLEOFRETAILINGINTODAY'SECONOMY

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TraditionalUnorganized:- Vastmajority of stores are smallfather and son outlets.

Fragmented:- Mostly small

individually owned business,average size outlet.

Rural Bias:- Rural retailindustry has typically twoforms, haats and Melas .

Recent trendsUnorganized retailing is gettingorganized:- To meet the challengesof organized retailing such as large,cineplexes , and malls, which arebacked by corporate house, theunorganized sector getting

organized.Experimentation with formats:-Retailing in India is still evolving andthe sector is witnessing a series ofexperiments across the country withnew formats being tested out. Ex

Quasi-mall, sub-urban discountstores, cash and carry etc.

Store design:- Biggest challengefor organised retailing to create a

customer pull environment that

increases the amount of impulse

shopping.

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RECENTTRENDS (CONTD.)