an introduction to social media for creatives & everyone else
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Social Mediafor Creatives
An Introduction to
Nick@sealworks.comTwitter.com/NickFloro
Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com
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Only 2 of the 6.9 billion people on Earth have access to the Internet.
That’s less than 28%.
Intro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com
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We create as much information in 2 days now as we did from the dawn of man up to 2003.
Eric Schmidt, GoogleAugust 2010
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There are currently over 5 billion cellphone subscriptions.
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There are only 2.5 billion toothbrushes.
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a quick look back
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Early Web Sitesone-way communication
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Early Web Applicationstwo-way communication
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Social Web ApplicationsMany-way communication
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Social Web ApplicationsMany-way communication
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1990 1995 2000 2005 2008
Early Static Web Sites
Early Web Applications
Social Web Applications
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What is Web 2.0?
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Everyone
PublishesCreates +
Content
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Tools we are using in the Web 2.0 wave
Pictures
Video
Blog
Audio
3D Models
ePortfolios
Content Management SystemsMicro-blogging
Communities
Documents
Multiplayer Environment
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evolution
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Flash Chat
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Campfire | 37 signals
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Google Wave | Open Source
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HTML 5
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Getting Started
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Blog Micro-blogging Communities Media
Getting Started
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Be Real: Use a Real PhotoIntro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com
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Be Real: Share & Grow
Loved seeing Sinbad and theSciFi Interfaces supersession.#macworld2011
I recommend True Grit, great dialogue and visuals.
@sealworks I would agree, Omnigrafflewould be a perfect fit for your project.
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My Verizon remote is not working with my plasma screen, WHY?
Get help with big brandsIntro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com
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Be Real: No Selling
Buy my product, you will love it. It’s the best. http://www.buyme.com
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gist.com
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google.com/alerts
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How to integrate social media?
What are the objectives?
Who is the audience?
Who will police the site?
Current technology or solution?
What is the budget?
Who is responsible for community building?
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Creating a Community
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Ning.com
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SocialGo.com
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WordPress.com
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encourages student participation
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open
over 11,500
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Creating a Ning Network within Minutes
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How can I use a
Community?
Submit Assignments
CollaborationBlogging
Video Journals
Knowledge Sharing
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www.yammer.com
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www.twitter.com
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‣ Launched in 2006
‣ Micro-blogging
‣ Up to 140 characters
‣ Mobile Integration - SMS
‣ TRIM, TinyUrl
‣ Instant Feedback
‣ Community
‣ # Hashtags
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# Hashtag - allows you to search and share with a group
Will show under mentions for the user.
Direct message between two tweeters. Must be following each other to work.
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Tweetdeck.comIntro to Social Media for Creatives | macworldexpo.com Nick@sealworks.com
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Twitter for Mac
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www.lrnchat.com
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http://twitterfacts.blogspot.com/2008/05/
Twellow.com
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How can I use a
Twitter?
Collaboration
micro-BloggingExploration
Knowledge Sharing
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www.hootsuite.com
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Creating Private Twitter
Groups
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grouptweet.com
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www.hootcourse.com
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Posterous.com
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www.posterous.com
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How can I use a
Posterous?
Collaboration
BloggingSecure Area to Share
Tracking Assets
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Collaboration
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How can I use a
GoogleDocs?
Collaboration
Secure Area to Share
Tracking Assets
Teams
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PEER REVIEW
‣ writing & revision process
‣ collaboration tool
‣ constructive feedback
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Easy Access to Video
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Key Aspects
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Key Aspects
We are complex animals who interact about with every need.
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Key Aspects
We organize ourselves into groups and belong into multiple groups.
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Key Aspects
Groups can be as small as 2 people or as large as possible.
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Key Aspects
We act differently within a group that when alone and vice-versa.
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Key Aspects
When uncertain we look to social connections for help.
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Key Aspects
The people we know greatly influence how we act.
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Key Aspects
People derive enormous value from social interaction that cannot be accounted for in monetary terms.
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personal
professional
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Couple More
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foursquare.com
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Pulse
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www.google.com/analytics
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synchtube.com
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addthis.com
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namechk.com
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How should we
Design?
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Focus on the
Audience1
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is the keyContent
2
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Transparent
Interface3
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NickFloro.com
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NickFloro.com
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Resources
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Resources • Designing for the social web
• Joshua Porter
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Resources
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www.lrnchat.org
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Resources • The Tipping Point
• Malcolm Gladwell
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Resources • Blink
• Malcolm Gladwell
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twitterfall.com
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twistoridesktop.com
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Screencasts 101 Mini-Session
www.jingproject.com
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www.twitter.com
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www.TED.com
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Thank You
Nick Florosealworks interactive studios
nick@sealworks.comwww.sealworks.com
twitter.com/NickFloro
Download the Presentation at:http://www.slideshare.net/nickfloro
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