author sales funnels...author sales funnels creating a customer journey to grow your business....

Author Sales FunnelsCreating a Customer Journey to Grow Your Business

Desire

Action

Awareness

Interest

A

I

D

A

DECREASING

# O

F PUBLIC THE LO

WER DO

WN THE FUNNEL

Origins of the Sales Funnel

A

I

D

A

2. Why are you talking to me?

1. Are you talking to me?

4. What will I have to do to get it?

3. Good idea, but do I really need it?

DECREASING

# O

F PUBLIC THE LO

WER DO

WN THE FUNNEL

Promotion

5

I’ve never heard of youGoogle Search and Ads

Social Media Organic and Ads

Amazon Search and Ads

Referrals

Podcasts

Reviews

Publications Online and Off

PRO

MO

TIO

NSTAGES OF THE SALES FUNNEL

Awareness

rocketexpansion.com/the-content-marketing-plan-to-stay-in-business/

7

STAGES OF THE SALES FUNNEL

InterestPR

OM

OTI

ON

I HAVE heard of youYour Website

Your Social Media Channels

Email marketing

Blogs Posts

Remarketing / Retargeting

Google Search

Content marketing5

STAGES OF THE SALES FUNNEL

InterestPR

OM

OTI

ON

I HAVE heard of youYour Website

Your Social Media Channels

Email marketing

Blogs Posts

Remarketing / Retargeting

Google Search

Content marketing

9

Copywriting

Cover

Blurb

Reviews

Testimonials

Benefits

Transformation

PRO

MO

TIO

NSTAGES OF THE SALES FUNNEL

Desire

How does your book/product/service help me?

10

PRO

MO

TIO

NSTAGES OF THE SALES FUNNEL

Desire

Demonstrate the TRANSFORMATION that willOccur as a result of… • Reading your book• Joining your membership• Signing up for coaching• Attending your presentation

😕→😁

13

What must I do to get it?Sales Platforms (Amazon, etc.)

Calls to Action

Sales Letters (email and web page)

Video Sales Letters

Special Offers

PRO

MO

TIO

NSTAGES OF THE SALES FUNNEL

Action

15

I love your book (and services). Give me more. Here are my eager friends as well.

Review requests

Advanced reader copies

Building a tribe

Loyalty programs

Membership programs

Reviews, Referrals & Repeat Buyers

PRO

MO

TIO

NSTAGES OF THE SALES FUNNEL

16

CREATE A VALUE LADDER FOR A PROFITABLE AUTHOR BUSINESS

Mapping Your Content and Offers to Your Funnel

FREE OFFER

CHEAP OFFER

MEDIUM UPSELL

HIGH TICKET UPSELL

01FREE CONTENT (BLOGS, VIDEOS, PODCASTS)

02

03

04

05

LEAD MAGNET for EMAIL ADDRESS

BOOK SALES

MEMBERSHIP/E-LEARNING

PERSONAL COACING / SPEAKER GIG

HIGHLY AUTO

MATED

HIGHLY PERSO

NALIZED

17

BOOK SALES FUNNEL EXAMPLES

A I D A in ActionPR

OM

OTI

ON

Awareness→Interest→Desire→Action

Sales Funnel Examples

18

#1 AIDA WITHIN A SINGLE PAGE

BOOK SALES FUNNEL EXAMPLES

A I D A in ActionPR

OM

OTI

ON

Awareness→Interest→Desire→ActionFacebook Ads→ frankkernbook.com

frankkernbook.com

25

#2 AIDA ACROSS AN ENTIRE SALES PROCESS

BOOK SALES FUNNEL EXAMPLES

A I D A in ActionPR

OM

OTI

ON

Awareness→Interest→Desire→ActionGoogle “fantasy author websites”

Author Sales FunnelsBy Matt Ziranek

Feel Free to Reach Out Any Timematt@rocketexpansion.com

RocketExpansion.com