automotive interior / product design

Heesung Jang / janghn@mail.uc.edu

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HEESUNG JANG

Portfolio 2014

Heesung Jang / janghn@mail.uc.edu

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www.heesungjang.comjanghn@mail.uc.edu+1 - 269 - 487 - 6329

Work Experiences

Sea Ray Merritt Island, FLBoat & yacht Design Intern for 2013 Fall

MunchkIn Los angeles, caProduct Development Team Design Intern for 2013 Spring hankook TIRe Seoul, South koreaGlobal headquarter Design Team Intern for 2012 Spring

haSBRo Pawtucket, RIGirls toy Design Team co-op for 2011 Spring & Fall

cReaTIve vISIon MeDIa Manhattan, nyFull time graphic designer for 2007 - 08

SaLT WoRkS Jean Manhattan, nySummer intern for jean design in 2007

ReP. oF koRea aIR FoRce South koreaSergent of operation Team (air Police) for 2003 - 05

Education

university of cincinnati. Industrial Design class of 2014. GPa 3.68Lake Michigan college. associate degree in art 2005 - 07 GPa 3.78hong-Ik university(S.korea). Digital Design Major 2002 - 03

Skills

adobe cS (Photoshop, Illustrator, Dreamweaver, Premiere, InDesign, Flash), autodesk (alias, Showcase, Sketchbook, 3DS MaX), Solidworks, MS-office, Rhinoceros, keyshot, vray, Fine art (Sculpture, Watercolor, Drawing, etc.), english, korean, Japanese, Bowling (Max 246)

Activity

2014 card Design news - Interior Motives concept award “Shortlists”2013 - 2014 GM Sponsored Pace Project – PaMD, Global team 52010 - 2014 Dean’s List, university of cincinnati2009 cooper endowed Scholarship, Lake Michigan college2009 Best artwork of the Show, Lake Michigan college

HEESUNGJANG

Heesung Jang / janghn@mail.uc.edu

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contents

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senior thesis Project - 2014 sPringgm sPonsored Project 2013 - 2014

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Shortlists

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Urban Transformation Vehicle

Los Angeles is a huge city congested with too many people and cars. Also, suburban towns have developed to avoid the highly congested downtown area, yet people still prefer to drive or carpool to get to downtown instead of using public transportation. Because of this, many people waste their time on the road because of heavy traffic, long commuting distances, and no parking spots.

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67% 11%

Drive Alone Carpool

80% of commuters drive cars

30% of traffic is from drivers looking for parking

Freeway Driving : 23 mins

Downtown Driving : 20 minsPublic Transit : 22 mins Bicycle : 13 mins

Problem Statement

Los Angeles has.. - Highly congested streets - Low public transportation system usage - Limited amount of parking spaces

Future Scenario

In 2050 Los Angeles, accessing some congested areas such as Hollywood & Downtown will cost expensive tax unless there are more than three people. The city of Los Angeles established laws and improved infrastructure to ban private vehicles to increase the usage of smaller mobility devices like Segways & bikes. The city instead built giant parking spaces outside downtown so people could use their bikes and mass transit. It has become common for people to have smaller bikes that fit into their cars. The bike lanes network allows people to arrive at their destinations more efficiently than ever before.

+

TOLL$

0 $

$ $ $TOLL

PARK

SUBURB DOWNTOWN

research

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Solution Statement

The city suggests people use smaller vehicles such as bikes downtown. Bike lanes are expanding as well, and some people are carrying bikes inside of their cars. This concept vehicle allows you to store a small bike inside of your car which saves time and space. - Parking in lower density areas - Using smaller monocycle on local streets

It was widely publicized in 1962 by the French engineer Pierre Bezier, who used them to design automobile bodies at Renault. It is a parametric curve frequently used in computer graphics and related fields these days. Later it has developed as an art concept. For example, straight lines corresponding to different positions at slightly different angles to give the appearance of a curve.

PerSonamonocYcle

bezier curve

Mr. & Mrs. Johnson

Age : Mid 40sHome : Ventura, CA Job : Business owners in LA DowntownCharacter : Both enjoy driving cars & bikes Going to work together

Mono-WheelLight Weight

Electric MotorSelf-Balanced

Up to 20 miles RangeUp to 15 miles/h Max Speed

EnGInEEREDILLUSIonARyACTIVE

inSPiration

Faster on HighwayAvailable to carry multiple people

Faster on local streetsSmaller Individual foot print

TechnologicalPrecise

Revolutionary

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ideation

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Bezier curve inspired design

Two layered steering wheel

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refinement

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Suspension arm holds the front wheel

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upper Steering wheel pushed forward to initiate transformation

Passenger side monocycle head

Steering wheel pops out for monocycle mode

Monocycle body pops out and is attached to the seat

The bottom seat rotates 55 degrees heading outside of the car

Front wheel rotates to get aligned with the track

Front wheel is assembled to the head of monocycle

Middle seat and head rotate up and are self-balanced

upper steering wheel stays in the car

Bottom steering wheel becomes monocycle steering

features

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Length: 2489 mmWidth : 406 mmWheel with tire : 26 inch

Shortlists15

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Animation Link

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interior concePt 2013 summer

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Aesthetic Message in Design

Choose an historical art movement and represent its design elements, philosophy, and atmosphere in a car’s interior design. This project was driven entirely by aesthetics.

“High Renaissance inspired design”

- How can Perfection, Detailed Quality, and Inherent meanings be represented in modern vehicle design?

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uSer & brand

Successful Business owner seeking Luxury SUV.High Renaissance principles match Bugatti’s privilege, dignity, and luxury which highlights the owner’s life.

HigH renaiSSanceHuman Centered, Technical Mastery, Heroic Composition, neo-Platonism, Sfumato, Chiaroscuro, Linear perspective, Exaggerated Perspective, and Creating insterest points

- “High Style” of painting and sculpture- Perfect ratio, logical- Described in highly detail- Realistic- self-confident Humanism- More naturalism- Luxurious- Glamorous- natural- Harmony

research

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abStract image StudY - “Divine elaboRation”

Similar to High Renaissance’s aesthetic features, the abstract form captures the harmony of straight and natural curves. It creates high contrast and enhances the subject. The oval represents the main character, possibly human, that is a recurring theme in Renaissance paintings.

inSPirationGeometric forms and highly reallistic forms are composed to create contrast and highlights.

Geometric FormRealistic Form

Pieta (Michelangelo, 1499)

Triumph of the name of Jesus (Giovanni Battista Gaulli)

Detailed DecorationsUtilizing Fabric flowing and straight line elementsCentralized (Humanism)SymmetricalGlamorous

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ideation

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combination of curvy & Straight elements

energy Flow

Framing

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refinement

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Golden ratio applied to major parts’ ratio

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final design

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High Renaissance Features

Framing Structure Symmetrical Highlight & Contrast Elegance

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vehicle Project 2012 winter

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Compact Car Re-design

Redesign VW Golf for 2024 based around a persona’s needs & inspiration

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Target Market

Sporty

utilitarian

Less-utilitarian

normal

ActiveModernSturdy

target marKet

name : Lucas, 30 years old Hometown : Boston, MAJob : Graduate Student Character : outgoing, Atheletic, and Confident needs : Compact & sturdy vehicle for city and mountain driving

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target marKet

name : Lucas, 30 years old Hometown : Boston, MAJob : Graduate Student Character : outgoing, Atheletic, and Confident needs : Compact & sturdy vehicle for city and mountain driving

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ideation

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refinement

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Softer Design Theme

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Twisted Stem Structure - Tight and sturdy form

Sensors on the headrest keep track of the driver’s position and movements to monitor the driver’s status.

e-TPu (inside)

catamold Part

ultramid (structure)

Flastoflex

Steron

LightStrong

comfort

interior

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ideation

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refinement

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Snowboard rack

exterior

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Top roof retracts for snowboard loading.

SNOWBOARDengine

Storage

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gm sPonsored Project 2013 - 2014

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Portable Assisted Mobility Device

Personal mobility will change in the future, especially within the urbanized world. These changes are most likely to occur due to expected increases of urban density that will cause stresses on mega cities as they expand. This will create tremendous pressures in the form of pollution, energy consumption, congestion, and traffic safety. These mega cities will be so dense that the place for the traditional car will rapidly decline. Plans for the future must address the development of new mobility options. Thus, in response to these predictions of increased urban density, this project proposes the new urban mobility device for the future.

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Top Megacities in the World (Million)

1 Tokyo Japan 35.6 M2 Jakarta Indonesia 28.0 M3 Seoul South Korea 25.6 M4 Shanghai China 25.3 M

urban PoPulation in Future

World population will increase by over 60% in 2030 and will bring problems like heavy traffic, pollution, and no parking.

PerSona

name : yasuto, 31Hometown : Tokyo, JapanJob : Hair StylistCommute : 40 mins (bus/walk)Character : Fashionable and funny

marKet reSearcH

The target group is the commuting population in Tokyo. It has lots of foreign citizen population, because a high percentage of the active workers in Tokyo live on provinces near the central city. According to the research, there are about 2 million of the people who work in Tokyo are coming from the surrounding prefectures.

asiaLatin americaafricaoceania

Billions

yr

city population growth

Tokyo

Population committing into Tokyo metropolis by

Prefecture

Proportions of Workers in Tokyo

Tokyo67%

kanagawa11.6%

Saitama10.9%

chiba8.7%

others1.7%

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BalancedLightFunEasy to ride

* Sozo : Imagination in Japanese word. Logo&name designed by Graphic Design students

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Target Market

Trendy

Long Distance

Short Distance

conservative

- Minimize the wheel & battery size- Batteries located on the platform - Low center of gravity- Perfect triangle wheel base Wheel base width : 1X Wheel base length : 1.7X

Stand Ride- Easy to get on and off- Convinient to controltarget marKet

PacKage analYSiS

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- GLoBAL TEAM 5 ConCEPT -ConCEPT PRESEnTED FRoM

PACE AnnUAL ConFEREnCE 2013In LoS AnGELES

gosozo 1

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LcD Display: Speed, Temperature, Map & apps

Smartphone Deck : Syncs with a Smartphone

Weight Sensors

Physical emergency Brake

Weight Shift control

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Redesign process based on the feedback from judges year 1 - Lighter, simpler, smaller

1st Generation

2nd Generation

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re-design

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Brake Light

Foot Plate

hub Motor Battery

axis

Foldable

Side Mirror

control Box

headlight

Turn Signal

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1 car = 18 GosozosSmart way of Battery Replacement

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user logs in and chooses the “exchange battery” option. Window with empty charger opens. user inserts battery.

Machine detects battery insertion and window with charged battery opens. exhange amount is deducted from user’s account.

Geometrical footprint of a Toyota camry and the 2014 GoSozo

user takes out charged battery and logs out.

a map that contains sample stations enclosed in circles where we plan to place the GoSozo Stations. The plan is to expand in the future to the 20 most crowded stations in Tokyo.

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Folding Mechanism - ultra light, smaller, easy to carry

< GLoBAL TEAM 5 ConCEPT >

FULLy FUnCTIonAL MoDEL TESTED & PRESEnTED FRoM

PACE ConFEREnCE 2014, ITALy

< AWARDS >

MARKET RESEARCH - 1STMAnUFACTURInG - 1STEnGInEERInG - 1STREADy To PRoDUCE - 1STDESIGn - 3RDRoAD TEST - 2nD

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By

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Professional works 2013 sPring & fall

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Product Design Experience

Part 1 : Sea Ray Boat design - Exterior & Interior concepts for yachts and sports boat

Part 2 : Munchkin baby product design - Weighted Straw Cup - Backseat Stroller Organizer - Latch Bottle Brush - Disney Tigger Bouncer

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Yacht & Boat

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sPorts Boat

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TimelessEleganceSporty

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sPorts Boat

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munchkin 1

Weighted Straw cup Development

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< actual Product >

available in the marketsuch as:

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Weighted Straw cup Final Design

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munchkin 2

Backseat and Stroller Organizer Prototyping

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available in the marketsuch as:

< actual Product >

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Backseat and Stroller Organizer Final Design

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munchkin 3

Latch Brush Development

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< actual Product >

available in the marketsuch as:

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Latch Brush Final Design

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munchkin 4

Disney Tigger Bouncer Development

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available on eu Market

Disney Tigger Bouncer Final Design

< actual Product >

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Thank you for your time!

+1 - 269 - 487 - 6329

janghn@mail.uc.edu

www.heesungjang.com

www.linkedin.com/in/heesung

University of CincinnatiIndustrial DesignClass of 2014HEESUNG

JANG