bizz+ world of opportunities : marketing plan

Marketing PlanWorld Of Opportunities

Executive Summary

Buying a single piece of a good

is always more expensive then

buying a bulk/ Container

Bizz+ aims to solve this problem of small retailers by providing

them good rates worth of a lot for even a single piece of purchase

Hence, retailer buys from the app & the respective regional distributor receives the order.

Bizz+ aims to cover 3 states and have tie ups with 25 distributors

with each 150 retailers under them

Situation Analysis

Company Overview

Offering goods at attractive prices to retailers

Giving a margin to distributor too, and they don’t have to run for payments & orders, they get

everything on palm

Large product offering for retailer with multiple brand choices

Cut the high margins of C&F agents and distributors which make the product expensive

Market Overview

We have ready customer base of retailers because we are tying up

with distributors as our collaborator

Biggest threat is distributor not agreeing to collaborate

Irregular orders will not help reduce price to a large extent

The model is easy to copy and hence distributors can bypass us anytime by

dealing directly with company and building an app/website

Target Customers

Retail vendors selling white goods

Goal

Aim to reach 20 crore in turnover in 5 years

Have a coverage network in 3 states, collaborations with 25 dealers each having

a network of 150 retailers under them

Strategy

Target Market

Customers

Buying a single piece of a good is always more expensive then buying a bulk/

Container hence we offer them the price of bulk for even a single piece of purchase with the convenience of

ordering at their fingertips

They can make payments from their online wallet, browse the features,

see the models, all at their fingertips

World Of Opportunities

Collaborators

We can offer low price to retailers because in this industry, even though companies have a wide product range, only a few models make up the bulk of their sales

The 80-20 rule applies here and hence we can place a bulk order for those ordered models on advance payment, getting numerous benefits.

We need to tie up with the distributor and offer them at least 2% margin for

their logistic support & network premium

Competitors

This space has virtually no competitors as of yet

Value Proposition

Customers

Bizz+ offers the lowest rate of the branded white goods on your fingertips, delivered by your trusted distributor. We do this by

forming strategic partnerships with major brands & distributors.

CollaboratorBizz+ offers you fixed orders & advance payment on your palms without any efforts

from your retailers for which you get 2% margin. We do

this by creating a technologically adaptable

environment for retailers & offering them a unique

value proposition

Collaborators

Company Bizz+ has a unique value

proposition and is able to procure products from major brands at significant discount to market prices and sell them profitably and at competitive prices to

retailers without carrying out deep discounting

Company

Tactics

Product

The main product of the model is the app which needs to be designed in such a way that its easy and hassle free to use, displays prices, models, features easily

with various filter options and easy payment procedure

BrandIn the name, Bizz stands for business and + signifies that we add to your business, the model is an addition to the existing traditional ways of business and that it

will add figures in your profit statements too

World Of Opportunities

The logo uses yellow for optimism and clarity & red for Boldness & excitement, the feelings we need to arouse in the retailer to

join us

World Of Opportunities

World Of Opportunities

The slogan, “World of opportunities”inspires the retailers to try the new technology and is also a way to

convey that the opportunities are boundless

Price

The joining and signing up charge will be 5,000/- for the retailer

Paying this 5,000/- will let him check the catalogue and prices and gain access to daily special offers

He can then add money he wants to the wallet against

which he will be able to purchase goods

A small service and maintenance charge will also be levied which will be 200/- a month and will be auto-debited from the wallet of

retailer

Incentives

Low price, live catalogue search

(For Customer)

Fixed orders and advance payment

(For Collaborators)

No active involvement in the chain and high margin

(For Company)

Communication

The distributor can approach retailers with brochures, beta

version of the app, an app demo video and testimonials of

satisfied retailers

Implementation

Retailer places an order

Distributor Received the order and

payment

Bizz+ receives the order and payment

Bizz+ places order with the company

The Company delivers the good to distributor, which in turn goes to retailer

Criteria

•No. of Active users•No. of Users tied up•Continuity of users•Avg. No of orders

Created by Meet Shah, NMIMS MumbaiDuring a Marketing Internship by

Prof. Sameer Mathur, IIM Lucknow